The Rolex Daytona: Combining Motorsport and Watches Since 1963
As the iconic Rolex 24 at Daytona race is about to kick-off once again, we wanted to take you down the memory lane of the equally iconic Rolex Daytona watch. Its history goes as far back as 1963 when it launched to compete with Omega’s Speedmaster.
Go to any major car show; an official auto show, Cars and Coffee or even the Pebble Beach Concours; and you’re going to see countless Rolex Daytonas adorning the wrists of well-to-do car enthusiasts. For many car enthusiasts, even those that can afford hyper expensive, uber-luxury timepieces, the Rolex Daytona is a must-have. The reason for its prominence among enthusiasts is entirely to do with its motorsport history.
The Pre-Daytona Watch
The first true Rolex Daytona debuted in 1963, however, the ref. 4500 from the 1940s, now nicknamed “Pre-Daytona”, was the brand’s first motorsport-related chronograph and was even worn by the likes of Enzo Ferrari. After twenty years of evolution, Rolex finally replaced the ref. 4500 with the first Daytona, in 1963. It was launched with a hand-wound Valjoux 72 movement and sported the now-iconic three-dial chronograph design, stick hour/minute hands and an arrow second hand.
Its Name Was Originally Rolex Le Mans
After the success of the ref. 4500 with racing drivers, Rolex made the Daytona with them specifically in mind. It was designed as a chronograph for racing drivers and enthusiasts and its name was even motorsport-inspired, being named after the iconic Daytona International Speedway. The name was actually originally going to be the Rolex Le Mans but the brand’s desire to sell more pieces to Americans pushed the brand to use Daytona instead. Although, the name technically wasn’t given until 1964, though the ’63 is still considered by many to be a Daytona, as it began the reference number.
What was interesting about the first Rolex Daytona, back in its day, was the fact that it changed quite a bit from the ref. 4500 that it replaced. Gone were the monochromatic subdials, with inverse-colored subdials in their place. The tachymeter around the face of the 4500 was moved to the bezel of the Daytona and was also adorned with hash marks. The dial came in either black with white subdials or white (more of a cream-ish) with black subdials. The latter of which is among the prettiest Daytonas of all time. Unfortunately, it the first series Rolex Daytona wasn’t as immediately well received as its predecessor.
When the Daytona first arrived, it was actually met with a lukewarm reception. It’s hard to imagine now, as it’s become immensely popular, but back in the ’60s the original Daytona was a bit of a dud. It wasn’t until film and racing icon Paul Newman began wearing one that it became so popular but that didn’t happen until 1983, twenty years after its initial release.
Paul Newman
For Racers in This Weekend’s Rolex 24 at Daytona, It’s All About the Watch
As the saying goes, “You never actually own a Rolex Daytona. Eventually your son or daughter simply inherits your place on a waiting list.” That said, there’s one surefire way of acquiring one of the most coveted, most collectible, most impossible-to-buy timepieces on the planet: Become a race-car driver and win the Rolex 24 at Daytona.
This weekend, 49 thundering projectiles will line up at Florida’s Daytona International Speedway for the 59th running of this annual Rolex-sponsored endurance event. When the checkered flag drops at 3.40 p.m. ET on Sunday afternoon, every driver on a class-winning team—this year there are five classes—will receive a white-dialed, steel-and-yellow-gold Rolex Oyster Perpetual Cosmograph Daytona timepiece.
Yes, it might be close to the same watch you could theoretically buy at your local Rolex-approved retailer, but what sets each of these watches apart is the engravings on the back: “Rolex 24 Daytona Winner 2021.”
“Rolex and Daytona are inextricably linked,” says five-time Daytona winner and proud owner of six Rolex Daytonas, Scott Pruett. “To be presented a watch engraved with the word “Winner” after 24 hours of intense racing is a moment that lives with you forever. Your Rolex is a constant reminder of the perseverance and hard work that goes into succeeding at the highest level.”
“Flying Scotsman” Dario Franchitti, who won the 2008 race has stated: “For a driver to win the Rolex 24 At Daytona is an incredible achievement. But to receive a Rolex watch in Victory Lane is the ultimate reward.”
Rolex has deep-rooted connections with the world-famous Daytona race. The Swiss manufacture has been the event’s official timekeeper since 1962, introducing the Cosmograph Daytona watch the following year. And this year’s competition is a landmark as it marks Rolex’s 30th time as Title Sponsor.
The best-known Rolex Daytona wearer is, arguably, the late actor and racer Paul Newman. His Daytona—a gift from his wife Joanne Woodward in 1968 and engraved “Drive Carefully Me”—was sold at auction in 2017 for a record $17.75 million.
Newman won the Rolex 24 GT Class in 1995 at age 70, co-driving a Roush Mustang with NASCAR legend Mark Martin. So, who will be on the receiving end of the famous green box and its coveted Rolex timepiece this Sunday? As always, the competition will be relentless.
The overall winner will most likely come from the seven-car DPi prototype class—the No. 31 Whelen Engineering Cadillac starts the race on pole position. For the best wheel-to-wheel action, look to the GTLM class with Corvette, BMW, Ferrari and Porsche battling it out. As for the likely goal of each and every driver? As Pruett says: “It’s all about the watch.”
This year’s Rolex 24 at Daytona starts Saturday at 3:40 p.m. ET. Television coverage will be split between NBC and NBCSN.