Must Read: Beyoncé and Jay-Z Named Tiffany & Co. Ambassadors, Can a Brand Publish a Magazine People Actually Want to Read?

Must Read: Beyoncé and Jay-Z Named Tiffany & Co. Ambassadors, Can a Brand Publish a Magazine People Actually Want to Read?

Photo: Gareth Cattermole/Getty Images for Disney

These are the stories making headlines in fashion on Tuesday.

Beyoncé and Jay-Z are Tiffany & Co.’s newest brand ambassadors

In its September 2021 cover story, Harper’s Bazaar announced that Beyoncé and husband Jay-Z are now Tiffany & Co. brand ambassadors. They’re the latest celebrities to join the now-LVMH-owned jewelry company’s roster, alongside Anya Taylor-Joy, Eileen Gu, Tracee Ellis Ross and Rosé. {Harper’s Bazaar}

Can a brand publish a magazine people actually want to read?

Business of Fashion’s Alexandra Mondalek reports on the history of brands launching magazines, how these editorial platforms have evolved, what value they bring and, of course, who reads them. {Business of Fashion}

Demna Gvasalia talks Balenciaga Couture with Hamish Bowles

“A lot of people see me in the context of streetwear, but that’s not at all how I see myself as a designer”: Hamish Bowles spoke with Demna Gvasalia about Balenciaga’s return to haute couture, adding his own spin to the category, referencing the house’s archives and honoring its founder for Vogue. {Vogue}

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Beyoncé Talks New Music and Upcoming Tiffany & Co. Campaign with Jay-Z

This is the Secret Behind the Modern Revival of Mario Bellini’s Camaleonda Sofa

L’OFFICIEL speaks to the makers of Eternity Modern, the new reproducers of designer Mario Bellini’s iconic Camaleonda Sofa, which has recently found a second-life of viralty on Instagram.

Beyoncé & Jay-Z Are Tiffany & Co.’s New Brand Ambassadors

Tiffany & Co. has always been one of the biggest players within the jewelry sphere, and following its LVMH acquisition earlier this year, the label has been using social media as a marketing tool as well as recruiting new brand ambassadors, with Beyoncé and Jay-Z being the latest celebrities to join the list.

Beyoncé revealed the partnership in her latest cover story for Harper’s Bazaar, where she wore her own label IVY PARK alongside a handful of different jewelry pieces from Tiffany & Co. The iconic couple is influential across multiple industries including music, fashion, and recently cannabis with Hova’s label Monogram. Bey also revealed that she’s been working on building a hemp and honey farm, after finding “healing properties” in CBD during the COVID-19 pandemic.

Joining a list of impressive ambassadors that include K-pop group BLACKPINK’s Rosé, The Queen’s Gambit star Anya Taylor Joy, and multi-hyphenate Tracee Ellis Ross, the couple will front upcoming campaigns for the label, and is guaranteed to extend the brand’s exposure and target new audiences – especially Gen Z.

Since former RIMOWA CEO Alexandre Arnault moved to his role as an executive at Tiffany & Co. the brand has been playing with new marketing strategies, including the surprising April Fool’s joke that saw the label’s iconic blue box replaced with a new yellow colorway, as well as its latest marketing campaign that read “Not Your Mother’s Tiffany’s.” It is clear that the new approach is working, and has brought Tiffany & Co. into a new spotlight with much more to come down the line.

The Beyoncé and Jay-Z campaign is yet to be revealed, but we can get a taste from the star’s Harper’s Bazaar cover. Stay tuned as we’re expecting to see more from the power couple and the jewelry giant soon.