Kim Jones’ next big Nike trainer collaboration could be yours this week

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Last year Nike and Dior teamed up on a limited-edition Air Jordan 1 High, which came with the Parisian house’s Oblique jacquard design on the Swoosh, as well as dual-logo branding. Inevitably the trainers sold out instantly and you’d be hard-pressed to find a pair of the sneakers for less than £30,000 on resale sites such as Farfetch today. The man behind that hugely successful collaboration was, of course, the artistic director of Dior Men’s, Kim Jones, who has been working with Nike since 2016.

Now, off the back of that aforementioned collaborative win in 2020, Jones is turning to another of Nike’s icons, the Air Max 95, in time for Nike’s annual Air Max Day on 26 March.

Designed by OG Nike employee Sergio Lozano, the original rippled sneaks were inspired by the eroding walls of the Grand Canyon, as well as elements of the human body, with the shoe’s signature layered panels reminiscent of muscle fibres and flesh. They also featured the first ever visible Air window in the forefoot, as well as one at the back, and came with little Swoosh branding when they released in 1995.

While the trainers have been the focus of multiple collaboration over the years, with the likes of Stüssy and Comme Des Garçons taking them for a spin, little has ever changed regarding their fundamental appearance or construction.

With that in mind, Jones’ take on the Air Max 95 is one of the most exciting to date. “This latest capsule celebrates one of my favourite Nike shoes by looking at the way it could be addressed with modern technology,” Jones explained.

The special-edition design bridges Nike’s eras with a toe cap mini-Swoosh and a perforated upper inspired by the newer Air Max 360, while the original Air Max 95 colours of Total Orange and Volt serve a hefty dose of nostalgia. What’s more, Jones has subtly included eyestays in a translucent, breathable, stretch-woven material called Nexkin, which is commonly used across the Zoom Fly SP and React Element 87 styles.

With both pairs of the trainers releasing globally this month, Jones has also designed a capsule collection of apparel in keeping with the the bold Volt-hued shoes, which will be sold exclusively within the UK. Furthermore, garments to match the Total Orange will get a worldwide release. Jones said that the apparel collections “carry an over-scaling of the logo to create something that is as energetic as the shoe itself”.

Available from 19 March on the Nike SNKRS app and select retailers. nike.com

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統計全球 500 萬人抽籤搶鞋！Dior x Air Jordan 1 價格翻五倍，一雙超過台幣 30 萬！

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今年相當重磅的聯名鞋款 Dior x Air Jordan 1 大家應該都知道，畢竟算是相當跨時代的合作，而且義大利製的 Jordan 可真的是欠收藏，之前 GQ 我們也來幫大家開箱一波，那個質感，那個香味，真的是讓人魂牽夢縈。全球一共有 13,000 雙，5,000 雙提供給全球頂級 Dior VIP 們購買，另外的 8,000 雙則開放給全世界的粉絲們抽籤。

抽籤的結果也已經於上周 7 月 2 日公布，想必大家都有去線上抽籤吧，這邊有人是幸運兒成為分子了嗎？根據統計指出，全球一共有 500 萬人參加抽籤這 8,000 雙鞋，機率可說是相當低，而又有多少人是買來自己穿呢。原價台灣定價 80,000 元，義大利製的 Jordan 就好像小型樂透一般，抽到後的轉手價目前已經來到 5 倍，約 30 萬台幣一雙。

現在已經有不少愛鞋粉絲們已經拿到，各種上腳影片照片也在網上曝光，不管是滑板運動或是淋上番茄醬這種特別的行為也引起網友瘋傳。有興趣的朋友可以攢錢來衝一發，或是到櫃上詢問同系列服飾來入手收藏，一些帽款飾品等相對容易入手的單品也是相當熱門，喜歡的朋友可要把握機會千萬不要錯過了。

An Exclusive Look at the Kim Jones x Nike Air Max 95 “Total Orange”

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After months and months of leaks and rumours, the Kim Jones x Nike Air Max 98 “Total Orange” has finally arrived! Made in collaboration with the British fashion designer, this is his latest collaboration with the Swoosh since last year’s groundbreaking Dior x Air Jordan 1 . If you’re thinking of picking these up tomorrow on March 19th at 8am, then make sure you check out our exclusive look right now!

Taking on Sergio Lozano’s Air Max 95 silhouette, the “Total Orange” is as premium as it gets. Crafted from a range of luxurious materials, grey tones hit the lateral and medial sidewalls while a dash of bold orange makes its way to the laces. If you feel like you’ve seen this design before then you’re probably right, as Jones has taken inspiration from three iconic models including the Air Max 360, the React Element 87, and the Zoom Fly SP.

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