Nordstrom Names Debbi Hartley-Triesch General Manager of Beauty & Accessories
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A new line of cosmetics from Influencer Courtney Shields is the most-viewed news on Happi.com for the week ended August 14.
Nordstrom debuts young adult ambassador program
Dive Brief:
Joining other retailers with social media ambassador programs, Nordstrom has opened applications for people ages 14 to 22 to join The Ambassador Program @ Nordstrom, which facilitates mentorship experiences in retail, fashion, digital styling, content creation and other roles. The retailer said it will accept applications until Aug. 31 for the Sept. 2021 to May 2022 program.
The program will organize virtual meetings with participants and Nordstrom leaders regarding marketing, social media, design, merchandising, tech and other topics, according to a Tuesday press release emailed to Retail Dive.
The retailer said it will offer paid styling and content opportunities for participants over 18 years old. It will give independent stylists access to its selling tools to promote curated items on their social media channels, the company said.
Dive Insight:
With its new ambassador program, Nordstrom is integrating emerging content creators into its brand strategy.
The retailer said it would give participants the chance to produce original social media content across the Nordstrom and Nordstrom Rack channels in collaboration with its brand creative and social teams. Program participants won’t be compensated for their time, but ambassadors who promote products on their social feeds will earn a 5% commission for each item they sell, and content creators and independent stylists will also be paid, the company added.
Nordstrom is following in the footsteps of other retailers that have enlisted social media influencers into ambassador initiatives. After piloting the program with its employees first, Macy’s expanded its Style Crew ambassador program to other beauty and fashion aficionados last year. West Elm took a slightly different approach with its program by bringing in design professionals, dubbed Tastemakers, alongside social media influencers, referred to as Insiders. Meanwhile, Express introduced exclusive items for its ambassador program participants, also known as Express Style Editors, to curate and promote on their feeds in exchange for commissions.
Besides the ambassador program, Nordstrom has taken other steps to attract new, particularly younger customers. In March, the retailer unveiled a shoppable livestream platform where it can host live shows. Last month, it acquired a minority stake in Topshop, a move that could help it gain favor among twenty-something shoppers.
Nordstrom shoppers are in love with this ‘absolutely gorgeous’ side slit cardigan — and it’s on sale for 40% off
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Halogen Side Slit Cardigan, Nordstrom, $41 (originally $69)
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If there’s one great clothing option for layering that you need in your wardrobe all year long, it’s a cardigan.
You can wear it over a tank with a pair of shorts in the summer, or pair it with jeans and a T-shirt for a casual fall look. If you’re heading back into the office, it’s also great to keep one deskside for chilly AC-heavy days.
One of the standout items from Nordstrom’s sale selection this week is the Halogen’s Side Slit Cardigan, on sale for 40 per cent off.
With so many sale picks, it can be a bit overwhelming to search through page after page. Luckily, we’re constantly on the lookout for the best discounts and have spent some time combing through the latest additions to the sale section, so you don’t have to.
Halogen Side Slit Cardigan, Nordstrom, $41 (originally $69)
SHOP IT: Nordstrom, $41 (originally $69)
This long, breezy cardigan should be worn every season because of its lightweight feel. It has an open front with side slits and long sleeves with ribbed cuffs.
It’s the perfect cardigan for in-between seasons — and comes in three different colours with regular and petite sizing.
ALSO SEE: These ‘cool and comfortable’ organic joggers are on sale at Nordstrom for 40% off
Promising Reviews
This cardigan has earned a 4.4-star rating with more than 250 reviews from Nordstrom shoppers who have called it “exactly what I’m looking for.”
“This is an absolutely gorgeous, lightweight sweater…and at the right price! Lovely colour and feel, and simply perfect for summer. Highly recommended for that ‘casually elegant’ look,” one happy customer said.
Halogen Side Slit Cardigan, Nordstrom, $41 (originally $69)
“This is exactly what I was looking for—lightweight, drapey, unfussy,” another echoed.
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“This cardigan is very lightweight, actually see-through. I love that it can be worn in the spring and fall without looking overly heavy,” said another shopper.
“Not too long, not too short. The linen blend provides a nice subtle texture. I liked the first one in tan so much that I came back to order a second in black,” another shopper added.
Looking for more Nordstrom sale section finds? Check out our favourite deals of the week below.
Free People Ariana Print Smocked Elastic Top - Nordstrom, $59 (originally $98)
Bring the summer vibes into the fall season with this gorgeous retro combo print top from Free People.
SHOP IT: Nordstrom, $59 (originally $98)
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Bobeau Drape Front Fleece Cardigan<
This fleece cardigan makes us wish that sweater weather was already here. Wrap yourself up in this softness as soon as the fall weather hits.
SHOP IT: Nordstrom, $19 (originally $45)
Halogen Scallop Detail Camisole - Nordstrom, $23 (originally $39)
This cami is perfect for all seasons. It has cute details with its slinky shoulder straps and softly scalloped edges.
SHOP IT: Nordstrom, from $23 (originally $39)
BP Delicate Ring Set - Pack 10 - Nordstrom, $6 (originally $10)
Accessorize with this 10-pack of rings that offer a minimalistic, stackable chic look.
SHOP IT: Nordstrom, $6 (originally $10)
Nike Bliss Lux Training Skort - Nordstrom, $42 (originally $70)
This lightweight skort from Nike will help you get the most out of your sport because it has built-in shorts underneath. Did we forget to mention that it has pockets?
SHOP IT: Nordstrom, $42 (originally $70)
Champion Crop Reverse Weave Sweatshirt - Nordstrom, $30 (originally $55)
Champion’s cropped sweatshirt is perfect for lounging around the house because it’s cut from a comfy reverse-weave cotton blend.
SHOP IT: Nordstrom, $30 (originally $55)
Topshop Chevron Quilted Tote - Nordstrom, $33 (originally $50)
This spacious tote is perfect for carrying your laptop and other important items to and from work.
SHOP IT: Nordstrom, $33 (originally $50)
Leith Double Scoop Long Sleeve Thong Bodysuit - Nordstrom, $21 (originally $39)
Bodysuits eliminate the need to repeatedly tuck your shirt into your pants which makes them a real game-changer. This bodysuit from Leith is currently 45 per cent off and comes in two colours.
SHOP IT: Nordstrom, $21 (originally $39)
The Light Salon Boost Face Mask & Skin Repair Set - Nordstrom, $48 (originally $68)
This set includes two super lightweight face masks that are gentle on the skin, paired with boost cleanse and recovery spray. These products help to tackle blemishes and inflammation while maintaining moisture.
SHOP IT: Nordstrom, $48 (originally $68)
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