Alexandra Dorda Gets Into the Family Spirits Business With Kasama
“I saw a long time ago that there was a huge gap in the market,” says Alexandra Dorda. “There are the pirate rums. The captain rums, the sailor rums. It’s a category that’s very focused on these nautical tropes. None of these brands related to me, and none of them were speaking to me.”
Dorda decided to launch her own rum brand, Kasama, for a new generation of rum drinkers — specifically, Millennials such as herself. “We really care about why brands exist: is there a good story behind it? I think we like to learn about our food and drinks and where it comes from,” she says.
Kasama is produced at her family’s distillery in Poland. Her father, Tad Dorda, cofounded and launched the premium vodka brands Belvedere and Chopin in the U.S. in the ’90s, and her family still owns and makes Chopin. (LVMH Moët Hennessy Louis Vuitton acquired the U.S. trademark for Belvedere in 2005.) “I really feel like [Kasama] has been in the making my whole life,” says Dorda, who’s 29.
She went Stateside to Stanford for college, and after graduation worked at Chobani in New York for several years, which taught her about building a food and beverage business. She returned to Poland to work at a private equity fund, and it was there that the idea for Kasama solidified.
“I learned a few years ago that the Philippines is actually one of the biggest rum producers in the world,” says Dorda, whose mother is from the Philippines. “I suddenly had this ‘a-ha’ moment of realizing that I could create the rum that I thought was missing from the market, while also celebrating my Filipino heritage that I’m so proud of.”
View Gallery Related Gallery Prabal Gurung And Other New York Designers Preview Their Fall 2021 Collections
Dorda comes from a long line of entrepreneurs on both sides of her family; her maternal grandmother ran bars and clubs in Manila in the ’40s and ’50s, and her mother was heavily involved in launching Belvedere and Chopin in the U.S.
“I’m proud to continue this tradition that we have in the spirits business,” says Dorda. “The rum is sourced from the Philippines, we bring it to my family’s distiller in Poland for the bottles, and then it’s shipped here to the United States to be enjoyed by consumers. I think it’s so fun to be able to connect the three countries that I’m from in this very unique way.”
Kasama is aged for seven years in old bourbon American oak barrels, which lends a mellow vanilla flavor and peppery finish. The bottles are clear glass with brightly colored decals evocative of a vacation postcard — the sort of cheery packaging that begs to be Instagrammed. The retail price is $30, making it a midmarket option.
Dorda, who’s based in Los Angeles but travels back and forth between the U.S. and Poland, is taking Kasama wider this spring after launching in the fall. Available in about 250 stores in the U.S., the brand is launching in BevMo in California and in Midwest grocery chain Meijer in April. And in mid-February, the brand launched its direct-to-consumer market through its website. Dorda notes that her main issue at the moment is inventory due to pandemic-related supply chain delays.
For the time being, many customers are enjoying cocktails at home. (For Dorda, it’s rum and coconut water, or rum and pineapple juice or blended watermelon.) Kasama means together, or companion, in Filipino. “The whole brand is really rooted in celebration, and it’s about having a good time with good company,” she says. “I wanted to bring that attitude of optimism and carefree island lifestyle straight to your glass.”
At least you can be there, and together, in spirit.
More From the Eye:
Chef Hong Thaimee Wants to Bring Homestyle Thai Cooking to You
20 New York City Restaurants That Opened Their Doors in 2020
Momofuku Eyes the Grocery Aisle
SNEAK PEEK: YouTuber Viy Cortez’s Louis Vuitton bag collection
YouTube vlogger and entrepreneur Viy Cortez has recently started collecting designer pieces.
Based on her Instagram account, Louis Vuitton is one of her favorite brands.
The French fashion house has always been a top choice for people who want to start collecting luxury bags.
According to whattowear.com, Louis Vuitton is considered one of the “holy trinity” of designer bags, along with Hermés and Chanel, for its quality and ability to retain its value.
Here are some of the Louis Vuitton bags in her closet.
LOUIS VUITTON ONTHEGO
In one of her posts, Viy flaunted her Louis Vuitton Onthego bag, a structured tote perfect for work or even on quick weekend trips. According to SpottedFashion.com, the price of this bag ranges from USD2,490 or around PHP120,000, to USD2,690 or around PHP130,000.
View this post on Instagram A post shared by Viycortez (@viycortez)
LOUIS VUITTON PALM SPRINGS
Viy loves how versatile her Louis Vuitton Palm Springs bag is. She prefers using it as a sling bag, but it can also be transformed into a shoulder bag or a backpack. This bag is available on the brand’s official online shop for USD2,140 or around PHP103,000.
Continue reading below ↓
View this post on Instagram A post shared by Viycortez (@viycortez)
LOUIS VUITTON PETITE BOITE CHAPEAU
Viy has also invested in the Louis Vuitton Petite Boite Chapeau monogram canvas bag. The versatile luxury bag can be worn as a clutch and mini crossbody bag. This bag is available on the brand’s website for USD4,850 or around PHP235,000.
View this post on Instagram A post shared by Viycortez (@viycortez)
LOUIS VUITTON ALMA BB
Like most of her Louis Vuitton bags, the Alma BB bag is also quite versatile. It can be carried as a top-handle bag or be worn as a crossbody bag. A brand-new Louis Vuitton Alma BB bag is priced at USD1,480 or around PHP71,000 on its official website.
View this post on Instagram A post shared by Viycortez (@viycortez)
HOT STORIES
Luxury Fashion Market Global Growth, Size, Share, Opportunities, Industry Analysis & Forecast to 2027
United States of America:- Newly added research report representing current growth perspectives of the global Luxury Fashion market offers access to various actionable insights ready to be deployed as efficient COVID-19 management schemes that has significantly interrupted growth.
The report entices reader attention by unravelling crucial data on dominant trends, regional developments and competition spectrum. The report is poised to bode well with reader inclination towards dedicated data unravelling positioned to assist strategic business decisions to define customer inclination towards growth optimization as well as revenue generation.
Under COVID-19 Outbreak, how the Luxury Fashion Industry will develop is also analyzed in detail in COVID Impact Chapter of this report.
Access the PDF sample of the Luxury Fashion Market report(Including full TOC, Graphs, Sample Data, and Tables)@ https://www.marketreportexpert.com/report/Luxury_Fashion/43753/sample
Some of top players influencing the Global Luxury Fashion market:
Louis Vuitton, Hermès, Gucci, Chanel, Rolex, Cartier, Prada, Burberry, Michael Kors, Tiffany, Zara, Dolce & Gabbana
Note: We can provide market report in regional language too, German/French/Japanese. We have researched the situation of COVID-19 thoroughly and Our new sample has been updated to reflect COVID-19 Impact on industry trends. We also offer a 25% discount.
The research documentation on global Luxury Fashion market comes from a house of dedicated researchers who also lend advisory solutions, consulting services with additional customization. The report included specific data encompassing high end market developments, segment expansion, service portfolios as well as in-depth DROT analysis and technological milestones, likely to be recognized as efficient value additions.
Major type, primarily split into
Clothing
Footwear
Accessories
Major applications/end users, including
Male
Female
Children
Do You Have Any Query Or Specific Requirement? Ask to Our Industry Expert(Note: Our reports include the analysis of the impact of COVID-19 on this industry. Our updated sample pages shows impact of Covid-19 on Industry trends.): https://www.marketreportexpert.com/report/Luxury_Fashion/43753/inquiry
This report examines all the key factors influencing growth of global Luxury Fashion market, including demand-supply scenario, pricing structure, profit margins, production and value chain analysis. Regional assessment of global Luxury Fashion market unlocks a plethora of untapped opportunities in regional and domestic market places. Detailed company profiling enables users to evaluate company shares analysis, emerging product lines, scope of NPD in new markets, pricing strategies, innovation possibilities and much more.
The Luxury Fashion market is analysed and market size information is provided by regions (countries).
The key regions covered in the Luxury Fashion market report are North America, Europe, Asia Pacific, Latin America, Middle East and Africa. It also covers key regions (countries), viz, U.S., Canada, Germany, France, U.K., Italy, Russia, China, Japan, South Korea, India, Australia, Taiwan, Indonesia, Thailand, Malaysia, Philippines, Vietnam, Mexico, Brazil, Turkey, Saudi Arabia, U.A.E, etc.
The report includes country-wise and region-wise market size for the period 2015-2027. It also includes market size and forecast by Type, and by Application segment in terms of sales and revenue for the period 2015-2027.
Regional analysis is another highly comprehensive part of the research and analysis study of the global Luxury Fashion market presented in the report. This section sheds light on the sales growth of different regional and country-level Luxury Fashion markets. For the historical and forecast period 2015 to 2027, it provides detailed and accurate country-wise volume analysis and region-wise market size analysis of the global Luxury Fashion market.
Browse the complete Luxury Fashion Market report (Table of Content, Tables, and Figures of Luxury Fashion Market Report): https://www.marketreportexpert.com/report/Luxury_Fashion/43753
Some of the key questions answered in this report:
What will the market growth rate, growth momentum or acceleration market carries during the forecast period?
Which are the key factors driving the Luxury Fashion market?
What was the size of the emerging Luxury Fashion market by value in 2021?
What will be the size of the emerging Luxury Fashion market in 2027?
Which region is expected to hold the highest market share in the Luxury Fashion market?
What trends, challenges and barriers will impact the development and sizing of the Global Luxury Fashion market?
What is sales volume, revenue, and price analysis of top manufacturers of Luxury Fashion market?
What are the Luxury Fashion market opportunities and threats faced by the vendors in the global Luxury Fashion Industry?
The report’s conclusion leads into the overall scope of the Global market with respect to feasibility of investments in various segments of the market, along with a descriptive passage that outlines the feasibility of new projects that might succeed in the Global Luxury Fashion market in the near future. The report will assist understand the requirements of customers, discover problem areas and possibility to get higher, and help in the basic leadership manner of any organization. It can guarantee the success of your promoting attempt, enables to reveal the client’s competition empowering them to be one level ahead and restriction losses.
About Us
Market Report Expert is a futuristic market intelligence company, helping customers flourish their business strategies and make better decisions using actionable intelligence. With transparent information pool, we meet clients’ objectives, commitments on high standard and targeting possible prospects for SWOT analysis and market research reports.
Contact US
James Thompson
Market Report Expert
Phone: +1-816-301-6258
Email – [email protected]
Web:-https://www.marketreportexpert.com