Dive With Style: Rubber B for Rolex Sea-Dweller DEEPSEA

Dive With Style: Rubber B for Rolex Sea-Dweller DEEPSEA

The first things that come to mind when thinking about ‘luxury style’ are celebrities, A-listers, gold, diamonds, shiny new items, and the list goes on. If observed, style is associated with a particular class of people and a specific material used to make the products look luxurious and glamorous. The association of luxury style with celebrities and famous personalities is so strong that people’s minds fail to accept someone from a different profession adapting to this trend. This behavior can create a slight discord and a sense of superiority among the A-listers and others. But people are not the only ones to be blamed. The brands are at fault too.

Dive With Style: Rubber B for Rolex Sea-Dweller DEEPSEA

Not many brands make jewelry or fashion statement pieces with regular and sustainable material, which is why people have become judgmental and intolerant. Many fashionistas and fashion gurus view it as a disrespect to fashion when brands do not follow the quality standards. But Rubber B, a Swiss rubber brand, has taken a bold decision by breaking the stereotypes of luxury jewelry items.

Rubber B’s of launch the ‘Rolex Deepsea Sea-Dweller’ with rubber straps helped the company acquire much attention. It is a prominent manufacturing high-end and premium quality rubber that perfectly blends well with any luxury item. By integrating with some of the best watches in the Swiss luxury horology industry such as Panerai, Rolex, Apple, IWC, Breitling, and Tudor, Rubber B has set aside the claims for the materials used for luxury items.

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A Watch for the Deep-Sea Divers

Founded by a group of entrepreneurs who specialized in the manufacturing of high-end jewelry and watches in 2010, Rubber B is a brand that has been in the good books of many high-end watch brands because of its top-quality rubber.

The Rubber B sources its superior quality rubber watch straps from its factories in Switzerland. The straps by this company are one of their kind and are the only rubber straps that are made from materials that are 100% sourced from Switzerland by the best manufacturers in the Haute Horology Industry.

Rubber B has some of the best and skilled manufacturers and cutting-edge technology that create these straps with ‘Vulcanized Rubber,’ which is a high-density composite. The vulcanization of the rubber prevents it from overstretching to the point of failure. It also saves it from being damaged by certain external environmental factors such as the Ozone, UV rays, and exposure to the salty and wet environment of the oceans.

The vulcanized rubber used by the Swiss-based company is durable and pure. Its manufacturing process does not involve activities such as treatments, coatings, and silicone blends. Rubber B’s ‘Rolex Deepsea Sea-Dweller’ watch is made specifically for divers and deep-sea divers. With its top-quality rubber, the watch turns out to be flexible and durable against tearing.

Another factor that sets the DeepSea Sea-Dweller apart from the other luxurious watches is the strap end’s grip on the Rolex watch head. The Rubber B straps’ lips fit perfectly on the underside of the watch, which keeps it intact and does not let it spin around.

The Deepsea watch was designed by keeping the deep-sea divers in mind. The CEO of Rubber B, Arnaud Benjamin, came up with the idea to revolutionize Rolex and add a sense of style and luxury to the diving activity. He aimed to provide a luxurious style statement to the divers by ensuring that the harsh waters of the salty seas did not affect the quality and material of the watch, which could not be achieved with Rolex’s classic leather-strapped Daytona.

The watch’s flattering look and the chic yet classy designs have made Rubber B’s Deepsea Sea-Dweller strap crowd’s favorite in no time. One of the best features of the Rubber B strap with the Deepsea watch is that it perfectly fits each diver’s wrist and can also use the Rolex watch’s original clasp for a perfect OEM look and feel.

With the unique luxurious rubber strap design, Rubber B’s DeepSea Sea-Dweller is an excellent alternative for those who dislike wearing bracelets and leather watches. Not only has Rubber B broken the stereotypes and made rubber luxury material, but it also has successfully managed to modernize the classic look of Rolex watches.

British revival watchmaker Duckworth Prestex builds UK network of retail partners

You would think after five decades building watch businesses in the UK, Neil Duckworth might have taken one look at the impact of covid-19 in 2020 and concluded the world was telling him it was time to put his feet up.

Instead of slowing down, Mr Duckworth sprang into action, putting the finishing touches to a plan to bring back Prestex watches, a brand founded by his grandfather Franck Duckworth in the 1930s.

The first watches with the revived Duckworth Prestex name on the dial are being offered on pre-sale this month for delivery in June, and already Mr Duckworth is reaching out to potential retail partners.

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“We are looking for retailers in a number of countries, starting with the UK,” he tells WatchPro.

“The first target is to sign up around a dozen partners, with stores and ecommerce, and it would be great to get a retailer in Bolton, because that is where it all started,” he adds.

Neil Duckworth began his career in the mid-1970s as a sales assistant at his family’s business, Prestons of Bolton (he later returned as managing director in 2001 before most of its seven stores were sold).

Karl Massey acquired the best stores, the Prestons name and all of its stock and revived the business as one of this country’s premier Rolex, Patek Philippe and Tudor authorised dealers with showrooms in Wilmslow, Cheshire, Leeds (with a monobrand Rolex boutique and a pre-owned watch shop) and Guildford in Surrey.

In the gap years away from the family retail business, Mr Duckworth launched and ran Nuval for 15 years, which handled distribution for the likes of TAG Heuer, Maurice Lacroix, Oris and Ulysse Nardin.

That experience, particularly with TAG Heuer, landed him the role of managing director for LVMH Watches and Jewellery from 1997 to 2001.

A five year hiatus from the watch business in 2003 saw Mr Duckworth return to his first love — music (he was educated at the famous Chetham’s School of Music) — as head of his own production studio.

But he was back in watch distribution in 2008 bringing brands such as Technomarine, Carl F Bucherer, Reservoir, Favre-leuba, Chronoswiss and Delma to the UK.

Few executives could be better prepared to pivot into creating their own watch brand, and Mr Duckworth’s family history with the Prestex brand made it an itch he had to scratch.

“After devoting 40 years of my life in the watch business, I am truly delighted to announce that I have finally launched my own watch brand: Duckworth Prestex,” he declares.

“This is not so much a new launch as a brand revival. Prestex watches have existed since the 1930’s made by by grandfather Frank Duckworth so this is a realisation of a lifetime’s wish for me,” he adds.

Duckworth Prestex launches with two models.

First up is Verimatic, a 39mm automatic collection in steel cushion-shaped cases housing Miyota 9039 movements. There are three fumé dial variations in orange, blue and black.

They can be pre-ordered today for £595 each, or in a limited edition set with all three references for £1,785.

Secondly, the Chronograph family, also in cushion-shaped cases, but this time the 42mm watches house a quartz Miyota 6S21 chronograph movement.

Sunray dials in black, green or blue have white small seconds and chronograph minutes sub dials.

They are priced at £495 each or, again, there is a limited edition box set of all three for £1,485.

Mr Duckworth’s family firm, Prestons, was originally founded in 1869 in Bolton and by the 1920s it was making its own pocket watches under the Prestex name.

Prestex expanded over the next few decades to produce a variety of timepieces including chronographs, pocket watches dress watches. Reference designs are already being poured over for future Prestex Duckworth watch launches, WatchPro it told.

“I’m incredibly proud to give new life to a historic British name. In buying a Duckworth Prestex watch, you’re buying into a tradition, which as a third-generation watchmaker, I’m delighted to represent. Despite our close links to the past, we’re looking firmly to the future with the latest technology and a whole new family of designs that look forward to the next hundred years,” Mr Duckworth concludes.

The watches are currently for sale on the new Duckworth Prestex website.

GQ Shops: Pre-Owned Luxury Watches

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