Whiteside Capital Auction Announces The Launch Of Its First Digital Auction Campaign

Whiteside Capital Auction Announces The Launch Of Its First Digital Auction Campaign

CAPE TOWN, South Africa, Feb. 02, 2021 (GLOBE NEWSWIRE) – Whiteside Capital Auction is excited to announce the launch of its very first digital auction campaign. On the 3rd of February 2021, the digital auction site will allow everyone to participate and be part of the phenomenon that will disrupt the entire auction industry. Participants will be able to bid for and win the ownership of rare watches and jewelry including Rolex Daytona Mother of Pearl in Yellow Gold with Baguette Diamond Ref.116568BR, Patek Philippe Nautilus Chronograph in Rose Gold Ref. 5980/1R and more.

One of the rare items on the list is the Rolex Daytona Mother of Pearl in Yellow Gold with Baguette Diamond. The watch is fitted not only with a baguette-cut diamond-set bezel, but also features a mother-of-pearl dial with 8 points diamond, showcasing Rolex’s impressive quality of gem-setting to the case and dial. This exceptional timepiece is now discontinued and no longer in production, making it an excellent addition to one’s collection.

Another item that will be available for auction is the highly coveted Patek Philippe Nautilus Chronograph in Rose Gold. This stunning timepiece is made from 18k rose gold, sapphire-crystal back, light and dark brown graduated dial with gold applied hour markers. It achieved the perfect balance between unrelenting opulence, sophistication, and technicality.

Raymond Cornish, CEO of Whiteside Capital said, “We are proud to present these timepieces and jewelries up for bid. With many countries going into lockdown, we believe that digital global auction sales are going to explode this year. With a high level of transparency and attractive lineup, we are definitely in the right space and right time to take advantage of that.”

Media Contact

Company: Whiteside Capital Auction

Website: https://wsc-auction.com/

Contact: Zane Jelani

Email: media@wsc-auction.com

Telephone: +44 161 261 7470

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/227e46bf-fc29-41a0-935a-f9d7afe2f322

MAD Paris x Rolex: Shop the Spring/Summer 2021 Collection

Luxury custom watches tread a microscopically thin line between sacrilegious distortion and ingenious homage. When done right, they breathe new life into iconic models, updating them in line with contemporary tastes while retaining what makes them so covetable in the first place. What’s more, the right custom sets your watch game apart from an already exclusive luxury crowd, making a luxury custom watch a serious lifetime investment.

MAD Paris’ out-there luxury watch customizations could only be the brainchild of two watch lovers. Using Rolex, Audemars Piguet, Patek Phillipe, and more as its canvases, MAD Paris marries tradition and modernity in every custom. This dichotomy is perhaps most obvious in the brand’s Rolex customs which just dropped at Luisaviaroma.

The legendary Rolex Daytona, Submariner, Milgauss, Datejust, and Sea Dweller models form the basis to a host of luxury reinterpretations which, at their core, pay tribute to the inimitable watch designs. Whether you’re into eye-catching timepieces with tailored dials, hands, bezels, and crowns, or you like your customs dialed-back with a simple colored coating, MAD Paris x Rolex has it all.

Shop our favorite bits from MAD Paris x Rolex below.

MAD Paris 40mm Rolex Daytona Watch

40mm Rolex Daytona Watch $65813 MAD Paris Buy at Luisaviaroma

Named after the City of Speed — Daytona, Florida — the Rolex Daytona is one of the watchmaker’s most-loved models. The classic chronograph gets a strong, colorful update at the hands of MAD Paris, but the silver case ensures none of the classic beauty is lost.

MAD Paris 40mm Rolex Submariner Watch

40mm Rolex Submariner Watch $44208 MAD Paris Buy at Luisaviaroma

When you think of Rolex, you probably think of the Submariner. Originally released in 1953, the Submariner has grown to dominate the world of luxury watches and this all-black iteration from MAD Paris pays homage to the timeless shape and design.

MAD Paris 40mm Rolex Daytona Watch

40mm Rolex Daytona Watch $70688 MAD Paris Buy at Luisaviaroma

This Daytona custom is all about subtle detailing. From a distance, it might appear as a regular Daytona but closer inspection revealed a Fleur de Lis-lined Bezel and carved embellishment to the bracelet.

MAD Paris 40mm Rolex Milgauss Watch

40mm Rolex Milgauss Watch $35923 MAD Paris Buy at Luisaviaroma

Created to withstand magnetic interference of 1000 Gauss — hence the name — the Rolex Milgauss saw the light of day in 1956 and features a face that matches the famed simplicity of the Submariner. MAD Paris makes it even easier to read by adding orange dial increments against a black backdrop.

MAD Paris 40mm Rolex Daytona Rainbow Watch

40mm Rolex Daytona Rainbow Watch $107250 MAD Paris Buy at Luisaviaroma

Aside from the rainbow-jeweled bezel, this Daytona is almost untouched. That said, the rainbow bezel certainly can’t be overlooked. If any model embodies MAD Paris' ability to bring something new and exciting to the table without losing the original charm of a watch, this is it.

Shop cheaper alternatives Datejust II Rolex $8895 Buy $8895 Visser Breda $145 Buy $145 Victor JBW $995 Buy $995

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HODINKEE Radio Twenty-Teens Watch Collection Fantasy Draft

The collections that resulted are extremely interesting. There are some true all-star watches in the mix, a few extremely obvious omissions, and more than one controversial selection. Remember, we’re summing up a decade of horological history here in just 20 picks. There is no way that all the incredible watches from the last 10 years could be picked, so please don’t judge us too harshly if we missed one of your favorites (but do let us know what watches you’d have picked in the comments). We’re going to do a whole follow-up show in which we reveal the winner, talk about what we’d do differently, look at some of the watches that should have made the cut, etc. Let us know in the comments if there are any questions you want us to address, and, of course, be sure to vote on the winner below.