Reformation to Open Two Stores
Cult US brand Reformation, beloved for its cool, vintage-inspired designs and sustainable practices (they are 100% carbon, water and waste neutral and have a commitment to be climate positive by 2025) has had a standalone store in Notting Hill for a couple of years now, after first coming to our shores as a pop-up. Now they’re expanding their London empire with two new sites, one on King Street in Covent Garden and one next to Albion on Redchurch Street in Shoreditch.
No opening dates have been confirmed yet, so we’re not sure which branch is going to open first, but we’re expecting the stores themselves to reflect the brand’s eco vibe by making use of natural and recyclable materials, vintage furniture and eco-friendly fabrics, as well as stocking the full Ref range of clothing, swimwear, activewear and shoes.
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27 King St, London, WC2E 9FB
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10 gorgeous plus-size finds in Reformation’s summer sale
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Dress like it’s summer all year long. At least, that’s what you can do now that Reformation’s annual summer sale is going on.
Now for a limited time, you can browse some of Reformation’s best sellers for up to 50% off, like Ref denim, flirty dresses and Ref shoes. You’ll also find plenty of plus-size pieces in Reformation’s sale — and not all of the sale clothes have to be dedicated to your summer wardrobe.
Take the Isle Two-Piece Set, for instance. It’s made of breathable cotton, features long wide-leg bottoms and a cute open-back cropped top. The pieces can be worn as a set for breezy summer evenings, or add an oversized cardigan for chilly fall nights. The stylish Wes Pants, made of non-stretch velvet, are the alternative to denim your cooler weather wardrobe is missing.
Reformation permanently added a plus-size curation to its collection in March 2019, beginning with a lineup of 18 of the brand’s best sellers. New styles have since been added monthly.
If you’re not yet convinced, Reformation’s sale even includes a few celebrity-approved styles, including the Rumi Dress that Kendall Jenner and Emily Ratajkowski have been spotted in, the Hunter Crop Sweatshirt and Boyfriend Sweatpant that Gabrielle Union-Wade loves, and the Violaine Dress that Hailey Bieber has worn.
But because sexy, stylish and sustainably made plus-size fashion is hard to come by, we decided to take a spin through Ref’s Extended Sizes sale collection specifically. Below, take a look at some of our favorite plus-size pieces in Reformation’s annual summer sale.
Designed with a fitted waist and relaxed fit, the Pratt Skirt is part of your new go-anywhere, do-anything outfit. It also includes a back zipper so that you can get in and out of it easily. It’s available in sizes 14 to 24.
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The Isle Two-Piece Set is made entirely of organic cotton, so it’s designed to be durable, comfortable and breathable. The medium-weight sweater is designed to be bra-friendly with a twisted, eye-catching back, and the full-length pants are elastic at the waist. They can be worn together or separately — whatever suits your mood. Get them in sizes 1X to 3X.
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The Cort Short Set is made of 100% organic cotton. The medium-weight cotton sweater features a boatneck and slightly oversized sleeves, while the slim-fitting shorts include an elastic tide waistband. Get them in sizes 1X to 3X.
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The Wes Pants feature a fitted waist and full-length, wide-width legs made of non-stretch velvet. They sit higher on the waist, giving you legs for days. Get them in sizes 14 to 24.
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The Yeta Cotton Sweater Tank is slim-fitting with wide-ribbed shoulder straps that make it bra-friendly. It’s ribbed at the hem and made of 100% organic cotton. Get it in a blue color, too. It’s available in sizes 1X to 3X.
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The Avalon Pant is the new power piece in your wardrobe. These high-rise pants feature a paperbag waist, ankle ties and a detachable belt, with a relaxed fit throughout. They also come in black, but they aren’t on sale. Get the khaki color on sale in sizes 14 to 24.
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The Chamomile Top features a smocked bodice and loose-fitting puff sleeves made entirely of lightweight silk. Get it in sizes 1X to 3X.
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The Morris Dress is made with a smocked bodice for a flattering and comfy fit, featuring a relaxed skirt, front tie, puff sleeves and ruffled neckline. Get it in sizes 14 to 24.
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The Poulter Dress is fitted through the bodice with a flowy, relaxed skirt. The neckline tie adds a touch of romance and playfulness. Get it in sizes 14 to 24.
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Show some leg in The Sigmund Dress. It’s made with a dramatic thigh-high slit and features a square neckline and slightly puffed sleeves. It has center smocking in the back for a bit of stretch and the perfect fit. Get it in sizes 12 to 24.
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If you liked this story, check out these spaghetti strap sports bras trending on Amazon where you can get 3 for $11.
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Reformation’s Summer Sale Is Here, And It’s Already Too Good to Pass Up
Reformation’s summer sale has arrived, and it’s so good. Scroll through for a peek at our favorite newly discounted pieces, including this Orangerie dress.
If you’re starting to feel like you’ve worn every single item in your summer wardrobe about 17 times already this year, but simply cannot justify splurging on yet another midi dress or crop top at this point in the season, then you’re definitely going to want to hear a very exciting piece of fashion news from cult-favorite brand Reformation.
The sustainably-focused cool girl brand’s summer sale has arrived, and there’s never been a better time to stock up on floral frocks, feminine blouses and eco-friendly jeans. Starting today, a selection of Reformation dresses, jeans, swim, tops, sweaters and more are offered at up to 40 percent off. Reformation is even including shoes, activewear and loungewear in the big sale, which is a rarity for the Los Angeles-based brand.
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Reformation, which counts Meghan Markle, Kaia Gerber, Karlie Kloss and Taylor Swift among its many fans, is also offering plenty of its celeb-approved items in the 40 percent off sale, like the Rumi minidress that’s been worn by both Kendall Jenner and Emily Ratajkowski, as well as the cap-sleeve Gavin midi frock loved by Hailey Bieber. And even if your summer didn’t include a yacht trip around the Mediterranean (at least, not yet), you can still pretend you’re frolicking around Capri like Jennifer Lopez in the Roarke linen dress she sported, which is now on sale for $107.
If you’re still in the mood for more athleisure, consider the freshly discounted Hunter crop sweatshirt that Gabrielle Union recently wore, or if you want a new workout outfit, perhaps the Gwen Ecomove Sports Bra is more your speed.
For those that are already dreaming about fall, don’t fret—there are options for you, too, like the array of Ref Jeans (including the Cynthia High-Rise Straight Jeans) and assortment of stylish sweaters currently available at a rare discount.
Now that you’re surely convinced it’s time to buy just a few more last-minute summer styles (or get a head start on fall shopping), make sure you scoop them up on the Ref website before they sell out. Scroll through the slideshow above to get a peek at a few of our favorite pieces from the Reformation summer sale.