Louis Vuitton and Frank Gehry’s New Perfume Collaboration Sets Sail
Responsible for the design of landmarks such as the Walt Disney Concert Hall and the Guggenheim Museum Bilbao, Frank Gehry has championed a Deconstructivist architectural style that spellbinds viewers with futuristic and fluid shapes. But for his latest project with Louis Vuitton, he ventured into an entirely unfamiliar terrain: perfume. The new Les Extraits collection combines artful design with awe-inspiring fragrance and Gehry reflected his similarly imaginative architecture when designing the bottle.
With a curved, flowing shape, the bottle reflects movement, resembling a taut sail caught in the wind. Gehry’s design was heavily inspired by his passion for sailing. “When you sail, on the ocean or elsewhere, there is a very intimate relationship between the skipper at the helm and the wind, and the visual impression it creates,” he explains. “The sail moves gently, the air moves and you just try to keep steady. There’s an idea of movement, but it’s not the same as with a racecar.”
The cap is sculpted with sharp arcs in a reflective, metallic material. The irregular form resembles the sea spray as a sailboat cuts through a wave. The complete product encompasses the electrifying feeling of freedom of “catching the wind.”
In complement to this emotion-inducing design, French perfumer Jacques Cavallier created five magnificent scents—dancing blossom, cosmic cloud, rhapsody, symphony and stellar times—similarly inspired by a desire to reflect the beauty of movement, “I wanted to revisit perfume’s major families, then to give them a twist, expand them, exaggerate certain facets and reveal purity,” he says. “In revisiting chapters, florals, chypres and ambers, you create movement and rounded, caressing forms, every time.”
The five fragrances included in the Les Extraits collection achieve Cavalier’s vision, encompassing the spirit of freedom, and pair perfectly with Gehry’s design.
Louis Vuitton, Saks windows smashed with sledgehammer in Beverly Hills attempted burglaries
The storefront windows of the Louis Vuitton and Saks Fifth Avenue stores in Beverly Hills were smashed during attempted burglaries overnight Sunday.
The attempted burglaries in the 200 block of North Rodeo Drive and the 9600 block of Wilshire Boulevard were reported around 12:30 a.m., according to the Beverly Hills Police Department.
“Multiple suspects traveling in several vehicles descended on the locations and used a sledgehammer to try to break through front windows,” Beverly Hills police Sgt. Anthony Adams told KTLA.
The burglars did not get into the stores, and nothing was taken, according to the Police Department.
Video obtained by KTLA showed the Louis Vuitton storefront was shattered, but not broken into.
Related Content About 80 thieves ransack Nordstrom store near San Francisco
Police, supported by armed private security, have increased patrols in the area, the sergeant said.
The attempted burglaries in Beverly Hills came just one day after about 80 people ransacked a Nordstrom in the San Francisco Bay Area. Police called it “clearly a planned event.”
That incident came after Louis Vuitton, Fendi, Yves Saint Laurent, Burberry and Dolce & Gabbana in San Francisco’s Union Square were all targeted Friday night by a large group of people who smashed windows and stole merchandise, police said.
Adams said he didn’t know if the Bay Area incidents were related to what happened in Beverly Hills.
No arrests have been reported in the Beverly Hills attempted burglaries, and no description of the suspects was available.
The Beverly Hills Police Department is still investigating the incident.
Video shows mob swipe $100K of merchandise from Louis Vuitton
More than 14 people rushed into a Louis Vuitton store in Oak Brook, Illinois and stole at least $100,000 in merchandise, police say.
Source: CNN