‘It is Indian kurta’: Gucci’s Kaftan worth ₹2.5 lakh sparks Twitter chatter

‘It is Indian kurta’: Gucci’s Kaftan worth ₹2.5 lakh sparks Twitter chatter

A new kaftan collection by Gucci is the latest source of Twitter chatter, all because many are calling the outfits costlier versions of Indian kurtas. The brand’s latest collection has traditional necklines and tassels which reminded many of the classic kurtas worn by Indian women.

Tweeple didn’t hold back while sharing their reactions to this new range by the luxury fashion house. Many are even sharing screenshots of Gucci’s website where the price of these outfits is listed as $3,500, approximately ₹2.5 lakh.

“Gucci selling an Indian kurta for 2.5 lakhs? I’ll get the same thing for 500 bucks,” wrote a Twitter user while sharing the screenshots:

Gucci selling an Indian kurta for 2.5 lakhs ? I’ll get the same thing for 500 bucks 💀 pic.twitter.com/Opw2mO5xnV — nalayak (@samisjobless) June 1, 2021

People had a lot to say on the post. “My mom can make the same design. Shall I start selling those to Gucci?” wrote a Twitter user. “We can get this in Gariahat or New Market (both located in Kolkata) in less than 1k,” shared another. “You can get two of these for 500. Hell, I don’t even buy kurtas like these because they are not my style. 3,500 dollars for THIS?!” expressed a third.

Here’s how some others reacted:

First of all this is a kurta not kaftan, secondly, I can buy 2 like this under 500 bucks. I know “it’s a brand thing” but this is extremely absurd — Riu 🌘 (@darklesbaby) June 2, 2021

I can go to sarojini and get kurta for my next birth too with that money — NakOring (@ch_nakoring) June 2, 2021

lol my mom can make this at home — radhika⁷ ❄️ 0x1 (@mygzcypher) June 2, 2021

I can get this for 250 ₹ 💀😭 pic.twitter.com/jo9eCmIZV2 — dev⁷ ♡ yoonkook ✾ FIZA DAY🥳 (@akumaajeon) June 2, 2021

What are your thoughts on this collection?

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Desi Twitter Shocked At Gucci Selling A ‘Kurta’ For Rs 2.5 Lakh

Gucci’s floral embroidery kaftan has raised a few eyebrows on social media.

Italian fashion house Gucci is selling a dress that bears a striking resemblance to the traditional Indian kurta, and desi Twitter users have a lot to say about it. The “organic linen kaftan” with floral embroidery retails for $3,500 on luxury brand’s website - that’s a whopping Rs 2.5 lakh, approximately. The linen kaftan, made in Italy, features floral embroidery and a neck opening with a self-tie tassle. Customers have the option of paying in monthly installments to buy it.

Going by the reactions on Twitter, Indians are not happy - neither about the cultural appropriation and nor about the price tag, which some have claimed is too high even for a world-famous luxury fashion house, when similar outfits can be bought for a fraction of the price.

“Gucci selling an Indian kurta for 2.5 lakhs ? I’ll get the same thing for 500 bucks,” wrote one Twitter user, sharing two photos of the ivory-coloured kaftan.

Gucci selling an Indian kurta for 2.5 lakhs ? I’ll get the same thing for 500 bucks 💀 pic.twitter.com/Opw2mO5xnV — nalayak (@samisjobless) June 1, 2021

Many jumped in to say they wouldn’t even spend a small amount on outfits resembling the kaftan.

500? I can get this at local Vishal Mart for 100 wtf 😭😭😭 — Yochan 🏳️‍🌈 (@rasmalaichan) June 2, 2021

No offense but I won’t buy it for even 500 😭 — Ms.Sunlight ✨ (@Aditiitweets) June 1, 2021

“Who is shelling out that kind of money for a kurta?” another Twitter user wondered.

Gucci be selling this kurta for C$ 4,550 and I am like …. Who is shelling out that kind of $$$ for a kurta that ammi bought me from Murree’s Mall Road for 300 rupees. pic.twitter.com/gxlBHxwpxC — T a z e e n (@tazeen) June 2, 2021

Some said they could find similar kurtas at local retailers.

Gucci sweetie I will buy you this exact same kurta from Sarojini market in less than $5. https://t.co/jN7jbmFadi — Akanksha Bhatt ☕ (@akankshabhatt3) June 2, 2021

Gucci kurta for $3500?! I can have Ashokbhai make this back home for 500 rupees 😂 pic.twitter.com/eq3fHIZMjn — છે (@GujuMemes) June 2, 2021

gucci scamming white ppl and charging $3.5k for a kurta when you can get one that looks much much better from india or any indian clothing shop for like $50 max pic.twitter.com/8UcG22wiZb — 🌸ᴴ (@pinkrrymoon) June 2, 2021

This is not the first time that Gucci has come under fire for cultural appropriation. In 2018, Gucci sent models down the runway in a variety of headwear - from elaborate headdresses to hijabs and turbans. Their use of turbans for a fashion show was heavily criticised, with Twitter users pointing out that turbans are an important part of the Sikh religion and should therefore not have been used as fashion accessories.

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Gucci trolled by desi Twitterati for selling Indian Kurti for Rs 2.5 lakh; see hilarious posts

Made in Italy, the linen kaftan features floral embroidery around the neck and on the sleeves of the dress. It also has a neck opening with a self-tie tassel.

New Delhi | Jagran Trending Desk: Yes, you have heard it right the Italian fashion house Gucci is selling a kurta for $ 3,500 which is around Rs 2.5 Lakh in the Indian currency. The dress named the “organic linen kaftan” has shocked the Desi Twitter users. Made in Italy, the linen kaftan features floral embroidery around the neck and on the sleeves of the dress. It also has a neck opening with a self-tie tassel. What will interest you further is that the dress can be bought in monthly instalments, given its hefty price.

Gucci’s linen kaftan has received a huge reaction from Indian Twitter users. People have trolled the high price of the outfit which can be bought at a very low cost in India. Sharing the photos of the ivory coloured kaftan, one of the Twitter user wrote

“Gucci selling an Indian kurta for 2.5 lakhs ? I’ll get the same thing for 500 bucks,”.

Gucci selling an Indian kurta for 2.5 lakhs ? I’ll get the same thing for 500 bucks 💀 pic.twitter.com/Opw2mO5xnV — nalayak (@samisjobless) June 1, 2021

Many Twitter users also mocked Gucci’s “Italian version of a Kurta” saying that they wouldn’t spend even a small amount to buy the dress. Another Twitter user wondered “Who is shelling out that kind of money for a kurta?"

Here is a better one for 1390 rupees on Myntra that is 19 dollars. Enjoy!! pic.twitter.com/0jWyG6kVR8 — Arpita Das (@simplyn20848313) June 3, 2021

The Twitterati didn’t just stop there, the microblogging site users also shared a laugh saying that similar “kurtas” can be bought from local retailers. “Gucci kurta for $3500?! I can have Ashokbhai make this back home for 500 rupees” said a user.

Gucci kurta for $3500?! I can have Ashokbhai make this back home for 500 rupees 😂 pic.twitter.com/eq3fHIZMjn — છે (@GujuMemes) June 2, 2021

People even called on the brand Gucci for “scamming White people” by charging such a big price for a Kurta which is available on an Indian clothing website at a very low price comparatively.

gucci scamming white ppl and charging $3.5k for a kurta when you can get one that looks much much better from india or any indian clothing shop for like $50 max pic.twitter.com/8UcG22wiZb — 🌸ᴴ (@pinkrrymoon) June 2, 2021

This is not the first time that Gucci has shocked people with its price list of outfits and the “cultural appropriation” reflected through them. Earlier, also the Millennials have trolled the luxury brand for its whopping charges. In 2018, Gucci’s use of a turban for a fashion show also stirred controversy.

Posted By: Sugandha Jha