Canada: Jeweler Lets Couples Name Their Own Price for an Engagement Ring

Canada: Jeweler Lets Couples Name Their Own Price for an Engagement Ring

A Toronto-based jewelry retailer is now allowing its customers to name their own price for the engagement rings it’s selling, IDEX Online reports.

Credit: Instagram/leamichele

Lovelri, which brands itself as the “transparent engagement company”, claims that rival brands have profit margins of over 50%. Lovelri now offers consumers three prices on each ring – which will, it says, mean a profit for the company of C$50, C$100 or C$150 (around $40, $80, and $120 respectively).

Credit: wavebreakmedia / shutterstock.com

On its website, Lovelri writes: “Price transparency means that we share with you our true costs of making your ring along with the materials. We are able to offer these low prices because traditional diamond or moissanite companies make more than 50% margins on your engagement ring. But we give you the option to choose your own price. If you choose our lowest option, $0 goes to Lovelri – this means that you are getting your ring at cost.”

Style Q&A: Bluboho Fine Jewelry pieces celebrate life’s ‘quiet moments and the wild rides’

This advertisement has not loaded yet, but your article continues below.

Share this Story: Style Q&A: Bluboho Fine Jewelry pieces celebrate life’s ‘quiet moments and the wild rides’

Style Q&A: Bluboho Fine Jewelry pieces celebrate life’s ‘quiet moments and the wild rides’ “Whimsical and unique jewelry” is made in Canada using recycled materials, co-founder says. Bluboho

Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page.

Article content Jewelry often tells a story.

Advertisement Story continues below This advertisement has not loaded yet, but your article continues below.

Article content From the individual designs to the reasons a person chooses to wear each piece — the process of creating, selecting and wearing jewelry is uniquely individual and tells a personal tale. We apologize, but this video has failed to load.

tap here to see other videos from our team. Try refreshing your browser, or Style Q&A: Bluboho Fine Jewelry pieces celebrate life’s ‘quiet moments and the wild rides’ Back to video Toronto-based brand Bluboho Fine Jewelry has built their brand around the idea of jewelry as a storytelling medium. We caught up with Maggie Aurroco, the co-founder of the brand, to learn more. Q. For those who aren’t familiar, what is Bluboho? A. We are a Canadian fine jewelry company that creates both one-of-a-kind engagement rings, as well as unique everyday bracelets, earrings, ear crawlers, rings, and necklaces. Each piece is handcrafted, ethically sourced, and made in Canada. Q. What makes it unique? A. We approach each piece or collection with the intent of telling a story. The result is a collection which allows us to bookmark the moments in our lives … moments of growth, strength, achievement and love. Our jewelry is meant to capture a poignant moment in time — encapsulating the feeling that moment created. Our whimsical and unique jewelry pieces are also crafted here in Canada with recycled metals and ethically sourced gemstones.

Advertisement Story continues below This advertisement has not loaded yet, but your article continues below.

Article content Bluboho Q. Who is the target customer? A. We aim to create jewelry for every woman — no matter what age or stage of life. We want to be able to create pieces that allow her to tell unfolding story — marking the quiet moments and the wild rides. What’s great about being available online is that we are able to reach women all over the world. We have work with guests from Australia to Denmark and everywhere in between, and of course we have a great customer base in our hometown of Toronto, where we have our three boutiques. Q. Is there a “hero” design in the collection? If so, which one and what makes it so popular? A. We are well known for our one-of-a-kind Beloved Collection, a curated selection of engagement rings that are each designed around a centre stone that is truly irreplaceable. After we create an engagement, we can never create that exact same ring again due to the unique nature of the centre stone and the setting designed to complement it. We mainly use Montana Sapphires.

Advertisement Story continues below This advertisement has not loaded yet, but your article continues below.

Article content In terms of “hero” designs outside of our Beloved Collection, there are several popular collections our customers seek out including The Tree of Life, Tie Dye, and the Wanderess collection. We also just launched our latest collection, Oceana, which is seeing a lot of customer interest since launch. Q. What more can you share about how the pieces locally designed/made? A. We have a team of in-house designers, and we work with our craftspeople and jewellers to bring them to life. Our collections and jewelry pieces are primarily made of recycled yellow gold and ethically sourced stones. We are always working to make our design and production process better, and more sustainable. Q. What is the price range for bluboho designs?

Advertisement Story continues below This advertisement has not loaded yet, but your article continues below.

Article content A. The intention for bluboho is to be accessible, while also offering unique and fine jewelry. We have pieces that start around $75 and go up to over $1,000. When it comes to engagement rings, our one-of-a-kind pieces range from $3,498 to $24,998. We also carry a collection of wedding bands and rings that are permanent to Bluboho, and those pieces run from $498 to $12,998. Q. Lastly, where can people check them out? A. People can find us at our brick-and-mortar stores on Queen Street West, and Yonge Street, as well as our first location in Oakville. We’re also online at Bluboho.com and offer worldwide shipping. Aharris@postmedia.com

Share this article in your social network

Latest National Stories Advertisement Story continues below This advertisement has not loaded yet, but your article continues below.

Vancouver Sun Headline News Sign up to receive daily headline news from the Vancouver Sun, a division of Postmedia Network Inc. Email Address There was an error, please provide a valid email address. Sign Up By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc. You may unsubscribe any time by clicking on the unsubscribe link at the bottom of our emails. Postmedia Network Inc. | 365 Bloor Street East, Toronto, Ontario, M4W 3L4 | 416-383-2300 Thanks for signing up! A welcome email is on its way. If you don’t see it, please check your junk folder. The next issue of Vancouver Sun Headline News will soon be in your inbox. We encountered an issue signing you up. Please try again

Rebecca Adlington reveals ‘playful’ engagement and wedding rings after surprise nuptials

We may earn a commission for products purchased through links in this article

Since her surprise wedding on 28 August, Rebecca Adlington has left her fans guessing about her dazzling engagement and wedding rings from Andy Parsons – until now.

RELATED: 8 celebrities who met their partners online: From Rebecca Adlington to Joe Jonas

The couple got married at Cheshire’s Scarlet Hall, sharing exclusive photos and details with HELLO!, and the Olympian has now revealed that her two beautiful diamond designs are both from Anuka Jewellery.

Reposting a series of close-up photos of the final wedding and engagement bands, as well as the design process, from the jewellery brand, Rebecca wrote on her Instagram Stories: “In love with what anuka_jewellery designed and made for me! Exactly what I wanted. I loved the process and seeing them come to life too.”

Loading the player…

WATCH: Rebecca Adlington and Andrew Parsons Play Mr & Mrs

Her engagement ring featured a large emerald cut central diamond with smaller, unusual shaped “playful” diamonds on the white gold band. It perfectly complemented her diamond-studded wedding band.

Anuka Jewellery explained: “I was approached by @beckadlington earlier this year to create her engagement ring and wedding band. After shopping around and trying rings on, Becky had a clear idea of what she wanted but was struggling to find something that little bit different. ⁠

SEE: Rebecca Adlington marries Andy Parsons in front of Olympic stars - exclusive pictures

READ: Most expensive royal engagement rings: Meghan Markle, Duchess Camilla and more

Anuka Jewellery designed the Olympian’s engagement and wedding rings

“I was thrilled to receive her enquiry and we quickly got to work on creating her vision. Using contemporary cuts and a playful arrangement of the chosen diamonds, we arrived at a delicate design that made a beautiful statement. ⁠

“Both rings were cast in 18ct white Fairmined gold and using a stunning Canada Mark emerald cut central diamond. ⁠

“All stones were supplied by @fair_trade_gemstones, ⁠Gold is @fairminedofficial and stamped with their special hallmark.

Shop the look:

White gold emerald cut diamond engagement ring, £1,235, Brilliant Earth

“Congratulations to you both on your recent nuptials it has been a complete pleasure to share this part of your journey with you.”

Rebecca’s fans were delighted to see the breathtaking designs, taking to the comments section to praise the jewellery. “ABSOLUTELY STUNNING,” remarked one, and another added: “So beautiful.”

Rebecca and Andy tied the knot at Cheshire’s Scarlet Hall

For her big day, Rebecca looked beautiful in a bespoke wedding dress by Turkish designer Zeynep Kartal.

“Zeynep had made dresses for me before, so she knew what I liked and what works for me,” she told us. “We had a little chat and in five seconds flat she’d sketched a dress that I knew was absolutely perfect.”

MORE: 16 best ruby engagement rings - and why they hold a special meaning

HELLO!’s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.