Sephora, Dada To Offer One-Hour, Personalized Cosmetics Shopping

Sephora, Dada To Offer One-Hour, Personalized Cosmetics Shopping

JD Daojia, a division of Dada Group, and Sephora China have partnered to offer consumers one-hour shopping services throughout China. Dada calls itself the leading local on-demand delivery service in China. The move is an attempt by JD Daojia (JDDJ) to expand beyond its current grocery delivery services.When consumers order via the JDDJ application or mini program, beauty products are delivered from the nearest Sephora store within one hour by Dada Now’s riders. More than 70 Sephora stores in China have launched on the JDDJ platform, covering first and second tier cities. Based on Dada Group’s partnership with JD.com, these Sephora stores will be simultaneously online with JD.com. By the end of 2021, all Sephora stores in China will be integrated both on JDDJ and JD.com. Sephora is a division of LVMH , which is ranked No. 9 in Happi’s International Top 30 Moreover, JDDJ collaborates with JD Beauty to support Sephora in its omni-channel retail, and to jointly build a new on-demand retail model of cosmetics brands. JDDJ will assist in products management, digital marketing, targeted user operations, and order fulfillment optimization, and provides an integrated O2O retail solution. With a large base of consumers with strong consumption power, JD Beauty can provide powerful advertising and help the brand reach more consumers.At present, over 3,400 beauty stores have launched on JDDJ. The platform has also established partnerships with Watsons, GIALEN, Innisfree, THE COLORIST, and WOW COLOUR, creating a high-density and large-scale beauty supply network with beauty brands and chain retailers. During the recent 618 Shopping Festival, China’s major mid-year online shopping event from June 1 to 18, sales of beauty products on JDDJ more than doubled.

Item Beauty by Influencer Addison Rae To Launch at Sephora

Gen Z-powered beauty brand, Item Beauty , co-founded by social media personality Addison Rae, will launch at Sephora on August 19.The launch comes as the cruelty- and vegan-friendly product line celebrates its first anniversary.“It is quite literally a dream come true to announce that my brand, Item Beauty, will soon be available at Sephora,” said Rae. “I’ve loved Sephora since I was a little girl and very clearly remember spending afternoons after school browsing the aisles for new products. Sephora’s clean beauty section was really the first way I was introduced to clean beauty products and I’ve always appreciated how committed Sephora is to committing to clean brands. My hope and dream is that there are young girls who are browsing the aisles of Sephora after school, like I once was, and fall in love with Item Beauty.”Launched in August 2020, the ITEM Beauty lineup includes clean-formulated makeup essentials like Lash Snack, Brow Chow, and Lip Quip. After a successful makeup launch, Item Beauty released clean skincare essentials like Fast Pass AHA Gel Cleanser, Lite Sauce Balancing Gel Moisturizer, Slick Type Cleansing Balm, and Overdew Xtra Intensive Moisturizer.Made with dermatologist-tested formulas and science-backed ingredients, Item Beauty products serve effortless, clean beauty that empowers authentic self-expression with a healthy dose of self-love.“Sephora is excited to partner with Item Beauty and continue bringing our clients innovative products that meet all their beauty needs,” said Alison Hahn, senior vice president of merchandising, makeup and fragrance at Sephora. “With its powerful clean formulas and fresh, colorful branding, Item Beauty is a value-driven brand that seeks to promote individuality, self-love and embracing imperfections, which embodies Sephora’s longstanding values of inclusive beauty and empowerment.”

Addison Rae is Going Retail

A year after launching her brand ITEM Beauty, co-founder Addison Rae’s line will be launching at Sephora–both online and in-store–on August 19th. “I’ve loved Sephora my entire life,” Rae told ELLE.com. “I got introduced to clean beauty from Sephora. So it’s really exciting that we get to be a part of Clean at Sephora now. Being in there is just an unbelievable thing.”

Clean beauty is something that Rae is hoping to share with her whopping 38 million Instagram followers and 82 million TikTok followers. “Sephora gives a bigger place for me to really put my mark in there and say, ‘I’m a part of Gen Z, and I think clean beauty is also important.’ And now, I get to do that with someone that’s leading clean beauty.”

Along with some of Rae’s favorite products from her line– which include the flake-free and smudge-proof Lash Snack mascara and One Hit setting spray, two essentials to get makeup that will last through a sweaty TikTok dance sesh– ITEM also has a line of skincare products that were also created with clean ingredients and with skin health in mind.

Being in a physical store will also allow more people to test out the products in person, which hasn’t been possible for a brand that launched during a pandemic. “A big part of makeup and cosmetics is just being able to be able to see it physically, and touch it, and feel it, and see the shades in person,” Rae told ELLE.com. “And when we launched during the pandemic, that was something that wasn’t an option. And we now getting to do that in Sephora is exciting because I think so many more people are going to get to physically be able to look at the products, feel the products, touch them, and be open to such a bigger audience that trusts Sephora.”

For any Addison Rae super-fans out there, mark your calendars for August 19th to grab some ITEM Beauty essentials. Plus, there’s a chance you might even see Rae there herself, admiring the display. “It’s going to be a trip for sure. I’m going to have to step away to cry. I’m sure I’ll do that.”

Tatjana Freund Beauty Commerce Writer Tatjana Freund is a Beauty Commerce Writer, covering makeup, skincare, and haircare products and trends.

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