Chanel launches Lipscanner, their first-ever try-on lipstick app

Chanel launches Lipscanner, their first-ever try-on lipstick app

Dubbed Lipscanner, the app allows users to get colour inspiration from their everyday life, or from social media, magazines or items of clothing, to imagine and create their future beauty looks.

In-house colour scanner

All consumers have to do is to scan a colour on an image from a magazine, from social networks, or on the face of a friend, or a piece of clothing or accessory, and the application will instantly offer the product with the closest shade from the Chanel’s range of lipsticks.

Lipscanner’s recognition engine compares the scanned colour with the entire Chanel lip range in real time to find the desired product.

The app is the result of collaboration over several months between Chanel’s Connected Experience Lab (CX Lab) and the brand’s Makeup Creation Studio. It took several months to design an exclusive algorithm and to train it to develop its analytical capacity from tens of thousands of facial images. This machine learning ongoing process will be progressively integrated in future releases of the brand’s lipstick products.

Virtual try-on

Once the desired colour and texture have been identified, the app’s “Virtual Try On” feature allows consumers to test the Chanel make-up product that was recommended by the app.

Of course, Lipscanner offers to go beyond the virtual make-up experience, with the possibility of transforming the test into reality thanks to a link to the desired shade on chanel.com.

The app is available for free from 22 February 2021 in France, the United States, United Kingdom, Japan, Korea and 15 other countries on the Apple App Store.

Transform your favourite colour into lipstick with Chanel Lipscanner

Chanel’s new Lipscanner app transforms the world into a cosmetic colour palette. Developed in-house by Chanel, the app allows users to snap a picture of any red, pink, plum, or orange colour they might find throughout their day and instantly provides a range of Chanel products in the same shade. A painting, floral arrangement, ketchup bottle, any item – from the most glamorous to the most mundane – can be transfigured into a Chanel lip product with Lipscanner.

The accuracy of the app’s colour-matching technology is startlingly, as is the vast range of Chanel products to choose from (the brand has over 400 lip products alone). When it comes to identifying the image of another shade, Lipscanner can even provide options in the same texture – matte, glossy, etc. – as well as the same colour. The selected product can then be digitally tried on thanks to a highly precise face-scanner technology that applies the shade to your face in real-time.

Ultimately, the result is that Lipscanner is like the beauty equivalent of the popular music-identification app Shazam. Carry it around in your pocket and it will instantly provide an answer to what you couldn’t figure out with only the click of a button.

Beauty brands have been experimenting with the possibilities of AI technologies for years, but the Coronavirus pandemic has accelerated the creation of innovative new devices and apps. With people unable to try products in-store or receive treatments in salons and spas, brands have created innovative, technology-based solutions that provide people with similar, if not better, shopping or self-care experiences from home.

Everything from personalised skincare gadgets to algorithm-generated fragrances have been created in the past year with the hopes of becoming the next big beauty-tech trend. Chanel’s contribution to this field is notable, especially since it’s no doubt the first of many personalised, user-driven digital launches from the heritage brand. As one of the most established names in beauty, it will be interesting to see how Chanel continues to respond to the needs of a post-2020 world with new technologies and digital solutions. §

Chanel Lipscanner: How to match your perfect lipstick

(Pocket-lint) - Chanel’s Lipscanner app enables you to scan any image, find a corresponding Chanel lip product in the colour and texture of the image you’ve scanned and then virtually try it on.

Pinterest offers a Try On feature within its app, allowing you to try on different lipstick shades from brands including MAC, Charlotte Tilbury and Bobbi Brown, but Chanel’s Lipscanner takes this one step further by offering the image scanning functionality.

Here’s how Chanel Lipscanner works and how to use it to find your perfect corresponding Chanel lipstick from any image.

Chanel’s Lipscanner app will detect any colour and texture from any image - physical or digital - and find a matching Chanel lip product. All of Chanel’s lip products are available in the app’s catalogue - more than 400 - and the app won’t just find the closest match, but it will detect the finish too, whether matt, satin or gloss.

You can scan anything from a cup, cushion, friend, bag in a magazine, lips from a poster, or upload an image from your library, perhaps a screenshot of an Instagram image or a picture of yourself with a lippy on that you loved but need a replacement. The Lipscanner app will then use its algorithm to detect the colour and texture of your scan and provide you with an equivalent Chanel lip product, which you can then try on virtually and take a photo, or buy from the Chanel website.

Not every match is flawless, and sometimes the app doesn’t get it completely right - possibly because an equivalent Chanel shade doesn’t exist - but the idea is great and we’ve loved using it to discover new shades.

Finding a Chanel lipstick that matches a digital or physical image you’ve seen and loved a colour in it is very easy.

Download the Chanel Lipscanner app on your iOS device. Open the Chanel Lipscanner app. Scan a colour or some lips from a magazine, poster etc. You can either use an image from your library or take a photo in the app. Tap the screen to select a colour to match and move the cursor to select a colour. Tap on “Find the Chanel Match”. Swipe right to left on the options. The finish is shown at the top. Tap on “Try It On” or “Purchase on Chanel.com”. The Lipscanner app will automatically apply the lipstick to your lips when you bring your face into view if you select Try It On, or take you to the exact product on the Chanel website if you select the purchase option. You can take a picture within the Try It On section, which you can then share if you want to. The Chanel colour match name will appear in the top right of the picture. Tap on the arrow in the top left of the screen to come away from the Try It On screen and back to the results screen.

By tapping the arrow, you can also try on other shades that have been selected as a result of your scan. To see all your scans, head back to the initial take a photo or choose one from your library screen.

From here, you’ll see a lipstick icon in the top left corner. This is where all of your scans and results are stored. No photos you take of you trying the lipsticks on are stored within the app. You’ll find these in the Photos app of your iPhone instead.

Note: You’ll need to allow Lipscanner to access your camera.

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Writing by Britta O’Boyle.