Louis Vuitton Opens A Summer-themed Pop-up In Soho

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Grab your SPF and let’s go. There’s a new Louis Vuitton pop-up space in Soho that’ll convince you you’ve hopped on a plane and sayonara’d your way out of the city.

Created by artistic director, Nicolas Ghesquière, the new“By the Pool” space opens to the public today and will be accessible through the end of May. As the name would suggest, it boasts a specially-designed blue curved tile interior walls and floor, mimicking the feeling of going swimming.

While it’s hard to compete with the immersive surroundings, the brand’s Spring Summer ’21 collection does a good job at stealing your attention away. In fact, the pop-up is the perfect setting for the bright, playful, vacation-inspired ready to wear, accessories and leather goods on display. Think: beachwear, beach towels, sarongs, sneakers, and sandals for the getaway you’re either finally going on—or mentally dreaming about. There’s also gifting items and collector’s items pieces, such as a skimboard, notebook, straw set, and coasters.

Then, there’s the focus on house classics like Capucines and NeoNoe bags, reimagined to capture the feeling of an endless summer. Which, really, is the vibe we all need and deserve right now.

Get your Vitamin D fix at 122 Greene Street in Soho right now—and peruse some highlight’s from the brand’s Spring Summer ’21 offering, lensed by Steven Meisel, below in the meantime!

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Global Luxury Women Sandals Market Size, Growth Factors: Latest Study Focuses On Current And Future Innovations – The Courier

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Louis Vuitton Rings in Summer With a Brand New Capsule Collection

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The recipe for an ideal summer in 2021 consists of two wishlist items: 1. being fully vaccinated, 2. wearing Louis Vuitton’s summer capsule to the beach. That’s all. Just in time for our joyful ditching of head-to-toe black and stiff coats arrives the ultimate warm weather lineup. Louis Vuitton’s latest mini collection for women is gliding us one step closer to our daydreams of “Summer Friday” bliss in the form of vibrant beachwear.

One look from Louis Vuitton’s summer capsule 2021 Courtesy of Louis Vuitton

Announced soon after their first ever men’s summer capsule, Louis Vuitton’s latest curation infuses the brand’s diverse color palette within nods to their more classic pieces. Of course, the forever iconic Speedy bag has been reimagined with blush pink gradient and a delightfully cartoonish floral charm, fitting well beside their pool-ready totes. Monogramed bikini sets coupled with practical board shorts, airy nylon jackets embellished with signature prints, and dynamic playsuits join to personify the ultimate it-girl summer wardrobe. Not to mention the clever bucket hats and metallic sandals.

Enjoy Louis Vuitton’s summer capsule through colorful imagery below.

Louis Vuitton’s entire summer capsule is available now in all stores.