Gucci is opening a Massimo Bottura restaurant in its new Ginza flagship store

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The fashion house is going gourmet with new Italian restaurant Gucci Osteria da Massimo Bottura

Following the opening of Louis Vuitton’s flagship store and café in Ginza, Italian fashion house Gucci is now setting up its second Ginza flagship, scheduled to open on the ritzy Namiki-dori shopping street on Thursday April 29.

Courtesy of Gucci

The stunning new four-storey shop will offer exclusive custom services and the full luxury experience envisioned by Gucci’s creative director Alessandro Michele.

Courtesy of Gucci

The retail space will open first on April 29 and cover two floors with Gucci’s latest fashions for men and women as well as handbags, luggage, accessories, shoes, jewellery, watches, eyewear and fragrances.

Courtesy of Gucci

This autumn, the third floor will open as the Gucci Apartment, where you can make reservations for made-to-order items, personalisation, and other special services. Plus, you’ll be able to experience Gucci’s luxury furniture and interior décor collection.

View this post on Instagram A post shared by Gucci Osteria (@gucciosteria)

Later this year, the shop will also introduce Italian restaurant Gucci Osteria da Massimo Bottura on the fourth floor. The venue will be Gucci’s third restaurant in the world following locations in Florence, Italy and Beverly Hills, Los Angeles. The restaurant is named after three-Michelin-starred chef Italian restaurateur and chef Massimo Bottura, who will curate the menu. Bottura is best known for Osteria Francescana in Modena, Italy, which is consistently named one of the top restaurants in the world.

Ginza is an important spot for Gucci, since the brand was first introduced to Japan when Sun Motoyama opened a store in Ginza selling Gucci products back in 1964. The brand’s first official boutique opened in 1972 – it was Gucci’s first foray into Asia.

We can’t wait to see how this absurdly deluxe store will turn out, so stay tuned for more updates as it gradually opens up.

You can find the Gucci Namiki store at: 6-6-12 Ginza, Chuo, Tokyo.

Gucci Unveils Namiki Flagship Design

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The Italian luxury brand has launched a new giant flagship store in Ginza, which is set to house the first Gucci Osteria restaurant in Asia.

The store’s concept has been conceived by Creative Director, Alessandro Michele and Gucci have commented that the design will not be replicated anywhere else in the world. The opening of the new store, which occupies three stories in a building on Namiki-dori Street will unfold in three parts.

The first two floors were unveiled yesterday, Thursday April 29. A full range of men’s and women’s ready-to-wear, handbags, luggage, accessories, shoes, jewellery, silks, belts, watches, eyewear, fragrances and the Gucci Décor collection will sit in a space of more than 7,776sq ft. The brand will also offer exclusive pieces, such as handbags made from precious leathers and distinctive jewellery.

The third floor is expected to open this fall, and will house the Gucci Apartment. This allows customers to book an appointment, allowing more privacy and a personalised service. Additionally, later in the year, a Gucci Osteria da Massimo Bottura will open on the fourth level of the building. The menu will be curated by the three-Michelin-star chef Massimo Bottura.

原來Gucci有間米其林餐廳！Gucci Osteria藏在博物館內、菜單像藝術，義大利餐廳必點招牌是漢堡？

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Gucci Garden

話說「Gucci Garden」真的就像是時尚樂園一般，這棟14世紀的老城堡裡面的博物館Gucci Museo 是前任設計師Frida Giannini 期間所創立的，但2018年新任設計總監Alessandro Michele 替這座建築賦予了更重要的任務。

打造了新型態的博物館空間，Gucci Graden 裡大致分為三個部分，首先是由時尚策展人兼評論家Maria Luisa Frisa 所打造的展覽空間「Gucci Garden Galleria 展覽室」橫貫一、二樓，由眾多展廳組成。另外地面樓有一個「限定商品專門店」，所有商品世界上只有這裡有，不只服飾，還有文具、家具等。最後同層樓還有由米其林三星主廚Massimo Bottura 所執掌的餐廳「Gucci Osteria」最近強勢奪下米其林一星，成為佛羅倫斯炙手可熱的焦點！

延伸閱讀» GUCCI GARDEN 展覽六大重點和超夢幻「限定包款」

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