Tiffany & Co.把經典Tiffany 藍變黃色！為一顆鑽石破天荒換品牌色背後故事解密
揉揉眼睛，你沒看錯 Tiffany & Co. 竟然把品牌最經典的Tiffany 藍換成了黃色！！早在4月1日那天，品牌就在IG上無預警發出預告Po 文表示 「Yellow is new blue 鮮黃是新的Tiffany 藍」引起粉絲掀起熱烈討論，原本當時以為是愚人節開的創意玩笑，畢竟說到Tiffany & Co. 大家一定會想到最經典的Tiffany 藍啊！不過這次竟然是來真的Tiffany & Co. 真的就在美國加州的比佛利山莊開了一間期間限定小黃快閃店，不只裝潢，連包裝都換成小黃盒，還舉行VIP活動。
不過為什麼這麼多顏色中，要選黃色呢？其實資深的珠寶迷或Tiffany 一定超懂這個幽默！因為黃色對品牌來說也有很重要的歷史意義，那就是來自那顆全世界最有名的鑽石項鍊之一的傳奇黃鑽！這次ELLE就要帶你一探在美國的Tiffany黃色快閃店，還有傳奇黃鑽背後的故事。
Tiffany & Co. settles nearly decade-long Costco lawsuit
Following an eight-year legal battle that reached the US Court of Appeals for the Second Circuit, Tiffany & Co has reached a confidential settlement with Costco over ‘counterfeit’ engagement rings.
Following an eight-year legal battle that reached the US Court of Appeals for the Second Circuit, Tiffany & Co has reached a confidential settlement with Costco over ‘counterfeit’ engagement rings.
Tiffany & Co. settles nearly decade-long Costco lawsuit
Months after a $US21 million ($AU29 million) verdict against Costco was overturned, Tiffany & Co. has settled its eight-year lawsuit with the discount retail chain.
The terms of the settlement have not been disclosed, however Reuters quotes David Bernstein, a legal representative for Costco, as saying the two companies “amicably resolved their dispute”.
Notably, Reuters also states that Tiffany & Co. – which was acquired by French luxury conglomerate Moët Hennessy Louis Vuitton (LVMH) in January – recently attained new legal representation.
“The terms of the settlement have not been disclosed, however Reuters quotes David Bernstein, a legal representative for Costco, as saying the two companies ‘amicably resolved their dispute’”
Media reports of a potential out-of-court settlement had been circulating since March, when Tiffany & Co. last filed a joint-status report in which it requested a jury trial.
The international jewellery company first filed suit in early 2013 over a collection of six-prong diamond engagement rings sold by Costco with the descriptor “Tiffany” on the tags and in-store signage.
An estimated 3,349 customers purchased the Costco rings, netting Costco $US3.7 million in profits. A 1-carat platinum solitaire ring with VS clarity was listed at $US6,399.99 – a similar ring on the Tiffany & Co. website retails for $US14,000.
Tiffany & Co. argued that the rings constituted trademark infringement and counterfeiting, as it was possible customers were misled to believe that the rings were manufactured by Tiffany & Co.
It also contended that Costco had instructed its jewellery suppliers to copy Tiffany & Co. engagement ring designs.
Meanwhile, Costco claimed that the descriptor “Tiffany” referred to the six-prong setting of the rings and that “Tiffany setting” could be considered a generic term in the jewellery industry – a claim that was upheld by the US Court of Appeals for the Second Circuit, which overturned a lower court’s judgment in Tiffany’s favour in August 2020.
Following the settlement, Tiffany filed for a dismissal with prejudice, meaning it cannot bring the lawsuit again.
More reading:
Tiffany & Co. and Costco ‘counterfeit’ court case rolls on
US court overturns judgment in $29 million Tiffany & Co. counterfeit case
Tiffany & Co’s lengthy Costco dispute reaches finish line
Tiffany & Co receives millions in Costco dispute
Tiffany and Costco battle continues
Tiffany & Co sues supermarket chain