The new Louis Vuitton fragrance bottles hide inside them, the brilliant summer sun

The new Louis Vuitton fragrance bottles hide inside them, the brilliant summer sun

It opens with brightness and becomes a caress,” says Jacques Cavallier-Belletrud, Louis Vuitton’s master perfumer, of On The Beach—the maison’s latest sun-soaked, sea-kissed fragrance (pictured). It is the final fragrance in the California-inspired collection of cologne-perfumes that also features evocatively named scents like Sun Song, Cactus Garden, Afternoon Swim, and California Dream.

Though born in hilly Grasse, Cavallier-Belletrud’s greatest successes have come from creating marine-inspired fragrances that bring to mind light, breezy days by the ocean. On The Beach, too, effectively bottles the olfactory sensations of lazy, hazy days with waves lapping gently at a sandy shore, under a brilliant summer sun. The central note of the perfume is yuzu, a Japanese citrus that lends it a lively freshness. Cavallier-Belletrud builds on this with neroli, orange blossom and delicate hints of thyme, rosemary, pink pepper, and cloves. Finally, he tops off the scent with cypress that feels like “a benevolent, woody shade on a cloudless day”.

Bringing the Californian vibe of the whole collection to life-via-packaging is multimedia artist Alex Israel, who counts among his inspirations, his hometown of Los Angeles. Israel is the reason each fragrance in the collection has its own distinct jewel-like bottle with a unique colour gradient; each draws on the typical Los Angeles blend of fantasy, nostalgia, modernity and cultural eclecticism. Together, Cavallier-Belletrud and Israel have created for Louis Vuitton a fragrance that sings of the sea. And in these times where going anywhere seems like a distant dream, On The Beach is like setting free a friendly, sun-gentled, breeze-brushed genie in a bottle.

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52 Fragrances and How to Think About Them

Aqua Universalis Cologne Forte (2021), Maison Francis Kurkdjian

Since launching his own brand in 2009, Francis Kurkdjian has put out scents that span from ferocious to tender, and from avant-garde to more traditional. Aqua Universalis is a reinvention of a classic eau fraîche, or a light mix of citrus oils and aromatic herbs, the most famous 20th-century example of which is Eau Sauvage, made in 1966 for Dior by Edmond Roudnitska. Kurkdjian updated the form by clearing out all ornamentation and simplifying the structure, making each of his materials — citrus oils, orange flowers, lily of the valley — sing. Maison Francis Kurkdjian Aqua Universalis Cologne Forte, $225 (2.4 oz), saksfifthavenue.com.

CK One (1994), Calvin Klein

Arriving in the wake of L’Eau d’Issey in 1992 and Bulgari Eau Parfumée Au Thé Vert in 1993, CK One, by the perfumers Alberto Morillas and Harry Fremont, cemented the idea of a minimalist fragrance, one that has been stripped of all excess until the few materials that remain are clearly identifiable. Here you’ll find a striking green accord mixed with papaya and pineapple — as well as a lily of the valley accord, violet and a green tea accord. CK One also caused a commotion because it was marketed as a unisex perfume, a move that reflected the era’s androgynous fashion but was still rare in the fragrance world. CK One by Calvin Klein, $65 (3.4 oz), macys.com.

French Lime Blossom (1995), Jo Malone

If you enjoy the sweet, sunny scent of lime blossoms, you can’t do better than this perfume, created by Patricia Choux under Jo Malone’s creative direction and meant to evoke memories of Paris in the early summer, when the linden trees’ blossoms come out. Tart bergamot and herbaceous tarragon cut some of that sweetness, though, and actually make this a great scent to wear year-round. Jo Malone London French Lime Blossom Cologne, $142 (100 ml), jomalone.com.

Bigarade Concentrée (2002), Editions de Parfums Frédéric Malle

Bigarade is another name for bitter orange, and bigarade peel oil is the darkest of the citrus oils. It’s also, one could argue, the most sophisticated. With this scent, Jean-Claude Ellena made it the star of a layered, textured work that also incorporates cardamom, pink peppercorn, hay and cedar. Editions de Parfums Frédéric Malle Bigarade Concentrée, $290 (100 ml), fredericmalle.com.

Le Chèvrefeuille (2002), Goutal Paris

“Chèvrefeuille” is French for honeysuckle, one of the most flowery of flowers but, yes, this fragrance, which was the work of Camille Goutal and Isabelle Doyen, actually belongs here. Because as much as you smell the honeysuckle itself, you also get the green stems of the plant’s curling vines. Goutal Paris Le Chèvrefeuille, about $152 (100 ml), goutalparis.com.

Virgin Island Water (2007), Creed

This perfume smells, well, like a piña colada. And sure enough, it contains notes of coconut, white rum and sugar cane, though, on account of the lime, bergamot and Sicilian mandarin, the overall effect is citrusy — and vacation-esque. Creed Virgin Island Water, $415 (100 ml), creedboutique.com.

Stem (2019), Malin + Goetz

Malin + Goetz has a knack for scents — Lime Tonic, Dark Rum, Cannabis — that only seem simple. Stem is no exception. Its smell is that of green leaves, some of them a bit past their peak, and just-cut stems of green hyacinth and lily of the valley, without even a trace of an actual floral, which is what makes it so unusual. Musk molecules add to the general earthiness. Malin + Goetz Stem Eau de Parfum, $95 (1.7 oz), malinandgoetz.com.

LV全新On the Beach香水迸發日本柚子清香 推出同款限量衝浪板

迎接夏天來臨，路易威登（Louis Vuitton，簡稱LV）以柚子為前導，推出全新的夏日系列On the Beach香水，在夏季四重奏系列之後成為第5款全新香氛，並同時上市與香水瓶身設計者Alex Israel所共同創作的限量衝浪板。

夏日香水系列以漸層瓶身做為標誌設計，運用柑橘味的輕盈水霧結合清新花香，帶來清爽宜人的溫暖氣息。早前已推出的夏日四重奏包括代陽光灑落的Sun Song、帶有花園舒緩氛圍的Cactus Garden、海洋主調的Afternoon Swim還有加州日落魅力的California Dream，延續這場美妙的西岸旅程，On the Beach重現海岸的優閒時光，包括漫長海灘的優閒、靜靜看海的沉靜。