路易威登全新東京銀座專門店開幕，以「水」為靈感，水波光澤和流動線條太美了！

路易威登全新東京銀座專門店開幕，以「水」為靈感，水波光澤和流動線條太美了！

LV東京銀座並木專門店20日盛大開幕，這家專門店呈現了現址的華麗變身。兩位建築大師青木淳和Peter Marino相互呼碰撞出自然主義的建築，以極為現代的外觀，詮釋的水光的流動性。共有7層樓，4層為零售空間，其他三層則是有貴賓沙龍、Le Café V和即將在4月首次登場的巧克力店Le Chocolat V。

以水、光、影的變化輝映銀座的活潑動感

青木淳設計的建築門面是以雙層玻璃構成，整面雕琢，充滿了流動性，正是他對「水柱」的陳述。毫無縫隙的外層玻璃面板彎曲起伏，雙色薄膜創造了無窮無盡的色彩變化，反映出銀座的活潑動感。到了晚上，明亮的倒影在底層舞動，往上逐漸淡去，宛如幻影。店內PeterMarino的設計，強調了建築的有機美學，位於正中央的樓梯宛如橡木雕塑，玻璃鑲邊的緞帶一般展開。第二個樓梯面對店舖後方，被四層樓高的展示牆所包圍，以石膏藝術，重新詮釋了藤村喜美子的畫作。延續了水的譬喻，客戶在店內穿梭，會看到曲線型的櫃檯和天花板，帶來流動感。

正中央的樓梯宛如橡木雕塑，玻璃鑲邊的緞帶一般展開。

不同顏色代表不同樓層，呈現現代繽紛的能量

座位、設計擺件、地毯、藝術品的安排，隨著不同的表現調性轉變：女性樓面是粉紅色、橘色印象派設計，男性樓面是飽和的紅色、藍綠色、萊姆色。低調和大眾藝術的組合，加上藤村喜美子、Ida Tursic & Wilfried Mille、Peter Dayton等人的抽象藝術，呈現色彩度多種型態的魅力。

另有女用皮件與飾品、旅行用品與香水，位於二樓。

三樓為女裝女鞋部門。

專門店共七樓，四層是零售專用。主要樓層包括女用皮件、鐘錶珠寶，以及常設快閃店空間，另有女用皮件與飾品、旅行用品與香水，位於二樓。女裝女鞋部門則占據三樓，四樓完全是男士專用。貴賓沙龍位於六樓，最上層是Le CaféV，和路易威登首次登場的巧克力店Le Chocolat V。

四樓為男士部門。

貴賓沙龍位於六樓。

川久保玲獨家商品現身，銀座專賣店限定首波限量版商品

除了展示所有最新商品外，這間專門店也提供獨家商品，從2014年川久保玲的慶祝經典花紋聯名商品的限量復刻版開始。首波的精選限量版中，還包括路易威登Ollie男裝運動鞋、全刺繡的經典花紋亮片洋裝、窄版Tambour腕錶、限定販售的皮包Capucines BB，以及Boîte Pharmacie手提經典花紋旅行箱。

更多路易威登資訊:

Louis Vuitton’s New Tokyo Flagship Store Is a Work of Art — and It Has a Chocolate Boutique

Louis Vuitton’s New Tokyo Flagship Store Is a Work of Art — and It Has a Chocolate Boutique

Louis Vuitton is going through a metamorphosis in Japan. In March, the luxury brand announced the arrival of the flagship Louis Vuitton Ginza Namiki store in Tokyo’s Ginza district, featuring interior design by Peter Marino and a facade by Jun Aoki.

The newly revamped building, which Louis Vuitton has occupied since 1981, is meant to represent “a pillar of water” and “the shimmering fluidity of water ripples.”

“Comprised of two layers of glass, Jun Aoki’s facade is at once monolithic and imbued with fluidity – his representation of a ‘pillar of water,'” the brand shared in a statement. “Practically seamless, the outer panes curve and ripple; their three-dimensional surface enhanced by a dichroic film that produces endless color variations. At street level, the building reflects the dynamism of Ginza; higher up, neighboring towers become wavy apparitions, while a skyscape sweeps across the glass, marking the passage of each day.”

Louis Vuitton Tokyo Cafe Seating Image zoom Credit: Daichi Ano

The building, which reopened to the public on March 20, is a seven-story shopping mecca that includes the brand’s watches, jewelry, leather goods, and ready-to-wear. But, that’s not all. The top floor, set to open in April, will feature Le Café V & Le Chocolat V in collaboration with renowned Chef Yosuke Suga.

The chocolate shop and cafe will be only the second Louis Vuitton café and chocolatier in the world, following the 2020 collaboration debut in Osaka. In a statement, the brand added, “The new Ginza Namiki is an ambitious transformation of an existing location that Louis Vuitton has occupied since 1981 and coincides with the 40th anniversary of the House’s first-ever freestanding store in Japan.”

Inside the rest of the store, guests can not only look at the gorgeous goods but also simply sit and take in the stunning design of the space itself thanks to Marino’s keen aesthetic.

Staircase with chair exhibit at Louis Vuitton Image zoom Credit: Daichi Ano

“Marino’s design emphasizes the building’s organic aesthetic with a central staircase that unfurls like a ribbon of sculpted oak bordered by glass,” Louis Vuitton shared. “A second staircase, located towards the rear of the store, is framed by a four-story feature wall that reinterprets Kimiko Fujimura’s painting ‘Wave Blue Line’ (1977) in artistic applications of plaster.”

Continuing the water metaphor of the facade, the interior mirrors the effect with curving counters and ceiling panels that give a sense of flow. “Even the elevator conjures the sensation of water and sky, with the rippled metal surface multiplied by mirrors playing out as though an endless horizon,” the brand added.

Take a Look Inside Louis Vuitton’s Stunning New Tokyo Store

Is that a colossal column of water in Tokyo or is it just Louis Vuitton’s new store? The Maison is transforming its store in Tokyo’s Ginza district with a stunning facade that literally reflects the elements.

The corner store occupied by Louis Vuitton since 1981 is getting a completely new look by way of virtuoso architects Jun Aoki and Peter Marino. The most stunning aspect of the renovation, the shifting glass front that curves around the street corner and gives the illusion of rippling water. At once monolithic and fluid, Aoki’s kaleidoscopic facade gives a refreshing relief to the surrounding stern cityscape.

However, the transformation isn’t solely about the signature Louis Vuitton window displays. Behind the smooth, undulating surface of water, the retail space inside, which spans across four floors, also gets a full revision by Peter Marino. The glass facade transmits shifting colors to the feature staircase, which unfurls like a sculpture of oak, giving the space a sense of flow that is continued in the curving counters and ceiling panels. Meanwhile, color is used throughout as an uplifting theme. Leading the way is a four-story feature wall showcasing a reinterpretation of a Kimiko Fujimura painting.

The retail experience culminates in a permanent pop-in space that allows the brand to showcase seasonal animation for new arrivals. Then on the upper levels, a dedicated private salon for VIP clients is available, as well as a culinary experience Le Café V, which celebrates chef Yosuke Suga’s second collaboration with the Maison. Furthermore, Louis Vuitton’s first in-house chocolates will also be making their debut at the store at the end of April.

Courtesy of Louis Vuitton Courtesy of Louis Vuitton Courtesy of Louis Vuitton Courtesy of Louis Vuitton Courtesy of Louis Vuitton Courtesy of Louis Vuitton Courtesy of Louis Vuitton Courtesy of Louis Vuitton

Louis Vuitton’s Tokyo flagship store opens today 20th March, take a look inside via the gallery above. And if you’re in Tokyo, you can find the address below.

Louis Vuitton Ginza Namiki-dori Store 7-6-1 Ginza Chuo-ku, Tokyo Japan