超萌GUCCI LINE貼圖限時免費下載！還有療癒可愛泰迪熊主題~加入好友就可獲得

超萌GUCCI LINE貼圖限時免費下載！還有療癒可愛泰迪熊主題~加入好友就可獲得

An Exclusive Look at Gucci’s Star-Studded Gucci Beloved Campaign

To say that Gucci is beloved by fans and celebrities alike is a drastic understatement. For its rabid cult followers, ourselves included, we have something big to celebrate: Gucci is turning 100 this year. In addition to a slew of centennial content the brand is rolling out through 2021, its Beloved line of handbags is getting the star studded treatment, tapping seven major celebrities to front its newest campaign. To tease the launch, which drops on April 22nd, Gucci exclusively shared images with ELLE.com featuring some faces that might look a little familiar.

Serena Williams Courtesy of Gucci / Photo by Harmony Korine

Harry Styles Courtesy of Gucci / Photo by Harmony Korine

Diane Keaton Courtesy of Gucci / Photo by Harmony Korine

Awkwafina Courtesy of Gucci / Photo by Harmony Korine

Sienna Miller Courtesy of Gucci / Photo by Harmony Korine

James Corden Courtesy of Gucci / Photo by Harmony Korine

Dakota Johnson Courtesy of Gucci / Photo by Harmony Korine

While Dakota Johnson, Sienna Miller, and the sheer-shirted, feather boa’d, leather suit-wearing singer Harry Styles are old friends of the brand, this drop also features Diane Keaton, Awkwafina, Serena Williams, and James Corden in their first-ever Gucci campaign. The portraits were shot by acclaimed photographer and filmmaker Harmony Korine, who often collaborates with creative director Alessandro Michele.

Earlier this year, Kering chairman François-Henri Pinault announced the brand’s 2021 strategy to strengthen its sales specifically in handbags, so it only makes sense to focus on Gucci’s top performers. The Beloved collection is comprised of four iconic styles: the Jackie 1961, Horsebit 1955, Dionysus, and Marmont, many of which were introduced by Michele in his first fashion shows.

Justine Carreon Justine Carreon is the market editor at ELLE.com covering fashion, Dutch ovens, and fashion again.

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GUCCI Line貼圖限時免費下載！可愛貓咪背著GG Marmont、賈姬包遊台灣，還有隱藏版「珍奶色」Horsebit 1955包！

GUCCI TAIWAN LINE官方帳號上線，除了最新推出「小瓢蟲」飛行遊戲，GUCCI 作品中備受喜愛的貓咪們特別換上多款結合台灣元素的可愛造型以及 GUCCI BELOVED 系列中為人熟知的經典作品，展開多采多姿的台灣小旅行。

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© tiffany.leu(呂苡琳)

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