100 Thieves announce their collaboration with Gucci
Esports and entertainment company 100 Thieves announced its first collaboration with luxury brand Gucci.
100 Thieves has prided itself on becoming an apparel and entertainment brand within esports. They’ve accomplished this by having a successful apparel line while hiring content creators and top-tier esports teams. Since 2018, when the company was first founded by former Call of Duty professional Matthew “Nadeshot” Haag, 100 Thieves have always been the luxury side of esports.
That luxury tagline is being taken to new heights with their recent announcement of the collaboration. Gucci is a luxury fashion house based in Florence, Italy. Its product lines include handbags, footwear, accessories, makeup and fragrances. The announcement video featured both 100 Thieves Co-owners Rachell “Valkyrae” Hofstetter and Jack “Courage” Dunlop. Alongside the co-owners were two professionals who have become household names with the 100 Thieves brand: Kim “Ssumday” Chan-ho and Kenneth “Kenny” Williams. The League of Legends and Call of Duty professional can be seen playing an old-school arcade game in the opening of the video.
100 Thieves CEO teases Gucci collab
100 Thieves recently announced their “always on” apparel line titled Foundations. To celebrate, the organization threw a party with some of their closest colleagues in the esports and gaming scene. Additionally, at the event, Nadeshot was seen wearing a Gucci jacket over a Foundations T-shirt. This wasn’t out of the ordinary until Nadeshot posted another picture of him in a Gucci shirt on July 4. These two obvious, but subtle, placements of Gucci items in his recent photos were teasing the upcoming collaboration with the brand.
100 Thieves Foundations, on sale today. Always on, always available, 24/7. pic.twitter.com/S2iau64xC6 — 100T Nadeshot (@Nadeshot) July 3, 2021
How to obtain the collaboration
This 100 Thieves collaboration is dropping on July 19 on the Gucci website. On the website, Gucci has a quote concerning the collaboration.
“Drawing on the shared values of freedom and self-expression, the House unveils its latest foray into the world of esports through a collaboration with 100 Thieves — a Los Angeles-based brand of apparel, lifestyle and gaming.”
For those who have a My Gucci account, which can be obtained by logging in with any email, the collaboration will be revealed on Monday, July 19. Fans can sign up for an account on the Gucci website.
Gucci x 100 Thieves collab: How to buy the new merch and launch date explored
On July 12th, Gucci announced an upcoming collaboration with 100 Thieves, a Los Angeles-based brand of apparel, lifestyle and gaming.
100 Thieves was founded in 2017 by Matthew “Nadeshot” Haag, whose achievements as a professional gamer include being an OpTic Gaming Call of Duty captain, X Games gold medalist, and 2014 Esports Athlete of the Year.
Matt founded 100 Thieves as a way to “pursue his passions in competitive gaming, entertainment, and apparel.”
Gucci x 100 Thieves collab announced
On July 12th, Gucci announced their upcoming collaboration with 100 Thieves.
Gucci will be the first brand to collaborate with 100 Thieves, making this a monumentous occasion for the lifestyle and gaming brand in more than one way.
Speaking about the collab, Gucci wrote:
“Drawing on the shared values of freedom and self-expression, the House unveils its latest foray into the world of esports through a collaboration with 100 Thieves—a Los Angeles-based brand of apparel, lifestyle and gaming.”
How to buy the Gucci x 100 Thieves collab
The Gucci x 100 Thieves collection will be dropping exclusively for those with a MY GUCCI account on July 19th 2021.
A MY GUCCI account will grant you early access to curated collections, enable you to create your own wish list of items, and save time at checkout by saving your details.
Twitter reacts to the Gucci x 100 Thieves collab
This content could not be loaded 100T’s 1st Collab being Gucci is unreal…. They do be doing the damn thing🙌🏽 — 🇵🇭Kylo Ken (@Kuavo) July 12, 2021
This content could not be loaded My dinner for the next month after buying a T-shirt from the 100 Thieves x Gucci collab pic.twitter.com/nY8zVLMVmH — Dexerto (@Dexerto) July 12, 2021
This content could not be loaded idk how im supposed to sleep i can’t process 100 Thieves x Gucci LOL, goodnight everyone !! pic.twitter.com/Kdq1wiNbbj — cal ☀️ (@valkyraetv) July 12, 2021
This content could not be loaded 100THIEVES X GUCCI?????? DAMN — ᴀɴᴀsᴛᴀsɪᴀ☀️🦇| got the Corpse hoodie (@nie_kochamcie) July 12, 2021
This content could not be loaded 100thieves x gucci ?? thats insane — tati (@CORPSEDMV) July 12, 2021
This content could not be loaded Oh boy pic.twitter.com/Q4iUV4v7Iv — C7maddux (@C7maddux) July 12, 2021
In other news, No, Adin Ross didn’t go to jail: Truth behind ‘arrest’ video explored
Gucci and 100 Thieves Latest to Bring High End Fashion to Esports
Gucci and 100 Thieves Latest to Bring High End Fashion to Esports - The Fix: Esports
100 Thieves and Gucci? Believe it. Today on The Fix: Esports we look at the newly announced partnership, as well as the surprising outcome of the FlyQuest and Golden Guardian roster changes in League of Legends. Lastly, don’t fret – Dota 2’s The International is still happening. Following in the footsteps of Ralph Lauren and League of Legends, Gucci and 100t announced a collaboration on yet to be announced clothing and accessories. 100 Thieves apparel has been a staple in esports for quite some time so this partnership makes a lot of sense for both parties. FlyQuest and Golden Guardiens both had roster changes before this weekend’s LCS tournaments and it paid off for both teams. FlyQuest even pulled off an incredible upset over Cloud9. Lastly, Dota’s ti10 has been set with the teams, location and prize pool all locked in. Stay tuned to IGN Compete for even more esports!