Louis Vuitton Cartoon Characters Touch Down at Beverly Hills Pop-Up Store

Louis Vuitton Cartoon Characters Touch Down at Beverly Hills Pop-Up Store

Louis Vuitton Cartoon Characters Touch Down at Beverly Hills Pop-Up Store

The French luxury brand’s Men’s Temporary Residency has transformed a Rodeo Drive building into a whimsical home for the new spring-summer 2021 collection, as well as cartoon animals from an animated video by men’s artistic director Virgil Abloh.

A cast of whimsical cartoon characters and a phalanx of bright red shipping containers have transformed a building at the north end of Rodeo Drive into a retail wonderland. Opened on Feb. 6 in Beverly Hills, the pop-up space is dubbed the Louis Vuitton Men’s Temporary Residency and is the brainchild of Virgil Abloh, the French luxury brand’s men’s artistic director.

Atop the building, located at 468 North Rodeo Drive, sits an inflatable dragon character in a green shirt, while windows are covered in vinyl red, black and white graphics, including huge QR codes. Fans of LV can scan the codes to enable a Snapchat filter that brings the cartoon characters to life as people enter the building.

Inside is a 1,600-square-foot showcase of the Louis Vuitton Men’s Spring-Summer 2021 collection, which is staged inside crimson shipping containers. Video of LV menswear imagery plays on a huge screen along one wall.

The pop-up — which runs through early March and is open to the public with timed reservations — is the latest stop in a world tour that has already touched down in Shanghai, Tokyo and Miami.

The cartoon characters first appeared in a three-minute video, combining live action and animation, directed by Abloh last July, titled The Adventures of Zoooom With Friends. In it, the dragon, along with an orange dog named Joe, a frog, and a sax-playing scarecrow, hide away as stowaways in LV-emblazoned shipping containers and embark on adventures. The video currently has 3.5 million views on YouTube.

The cartoon characters have also now shown up in Louis Vuitton’s latest men’s accessories collection, such as a new stuffed-animal-like Croco Bag in cotton and leather (which retails for $4K) and are emblazoned on items including wallets.

A statement from Louis Vuitton says that the collection featured at the Beverly Hills Temporary Residency is based on four different methods of upcycling: “new looks made from recycled material, looks repeated from the Fall-Winter 2020 collection, looks freely created by the studio during the lockdown using recycled material, and new looks created from existing ideas.”

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Keepall 旅行包

自 1930 年問世經過，有著90多年歷史的經典旅行包Keepall，可以說是最能展現LV旅行精神的包款，如同包款的取名，整個包型輕巧，柔軟，隨時整裝待發。

加上提供許多種尺寸選擇，可以因應不同旅人生活型態的需求，可說是旅行達人最愛用的包款，其中Keepall 45是系列中尺寸最小的，可容納過夜或短程旅遊的所有必備品，被許多拿來當做週末旅行包。袋身以 Monogram 帆布打造，配置握感舒適的皮革手柄及閃亮的黃銅掛鎖，以及一條供悠閒斜揹的肩帶。

LV線上購物網一開站就賣翻！熱賣品項中出現這幾匹銷售黑馬，其中一款3萬起就入手

LV線上購物網才開站不到2個月，品牌眾多明星商品已呈現售罄狀態，這之中還隱藏了幾匹意料之外的黑馬…

by Wa Chang - 07 JAN 2021 更新

Text/Jim Liao Edit/Wa Photo/Pinterest、LV

搶在2021新年前，LV宣佈台灣線上購物網正式上線，提供男裝、女裝、包包、小型皮件、鞋履、配件、手錶、珠寶、行李箱、香水及蠟燭等眾多選擇，就連可以打造專屬商品的客製化服務也在內。至今開站兩個月，不只是明星商品銷售一空，還出現起先未預料到的熱賣黑馬：

熱賣黑馬1、老花肩背袋Pochette Félicie

採用經典老花Monogram帆布製作，Pochette Félicie擁有俐落長方形外觀，包內附有2個可拆式內袋，可以自行搭配使用，除了可當作手提包之外，金屬鍊帶設計還能提供肩背攜帶的選擇。(NT37,900)

LV 老花肩背袋Pochette Félicie，NT37,900

熱賣黑馬2、老花水桶袋Nano Noé

靈感源自Gaston-Louis Vuitton於1932年設計的香檳袋，Nano Noé變得更迷你可愛，搭配經典Monogram老花圖案，身為小包控的女孩絕不能錯過。NT39,800)

LV 老花水桶袋Nano Noé，NT39,800

熱賣黑馬3、老花後背包Palm Springs Mini

代購一包難求的老花後背包，在購物網開站後，隨即榮登冠軍黑馬。同樣選用Monogram帆布打造而成，綴以黑色皮革飾邊，不論是運動休閒、氣質甜美，甚至是中性帥氣的穿搭風格都能搭配，絕對是女孩此生必備的夢幻包款。(NT68,000)

LV 老花後背包Palm Springs Mini，NT68,000

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