I’ve Never Liked False Lashes, so I’ve Used This Mascara for 12 Years Instead

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Growing up, I had an obsession with beauty and fashion magazines. I would read every glossy word from start to finish and back again, and I dedicated my weekly babysitting and retail job earnings to trying all of the most enticing and award-winning formulas inhabiting every write-up. Year after year, Dior’s forever-iconic mascara, Diorshow, was front and center, and obviously, I got my hands on the stuff as soon as I could scrimp enough money together. Diorshow quickly became one of my mom’s all-time favorite mascaras, but as someone who had very long, albeit stick-straight, lashes, it was just too heavy for me. I’ve always prioritized curl and length, and I found the bushy brush too big and imprecise for the highly defined, separated, and false lash–effect lift I was after. So after doing a little more research, I landed on a different, slightly less well-known Dior formula, the Diorshow Iconic Mascara ($30), and it quickly became my ride-or-die wand for creating the lifted, super-curled doe-eyed lashes of my dreams. (To this day, people mistake my Dior-lacquered lashes for falsies.)

Diorshow Iconic Overcurl mascara review - va-va-voom lashes that last

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Dior didn’t mess about when they named Diorshow Iconic Overcurl. Is it a touch hubristic to call a mascara iconic before it’s even hit the shelves? Perhaps, but they weren’t wrong. Call it supreme confidence, call it nominative determinism, whatever happened in the years since this glamorous baby was brought into the world, there’s no denying it’s become a modern makeup icon.

The overcurl bit came to pass as well. This formula will stretch your lashes into perfect wide-awake flutter and then keep them up there all day. Obviously, there’s a price to be paid for pure luxury and don’t expect to get away with pretending you haven’t made an effort - natural look this ‘aint. But if your idea of the best mascara is high-impact volume, curl that won’t quit and a nice little surprise when it comes to removal, Diorshow Iconic Overcurl more than delivers.

FIRST IMPRESSIONS

It’s hard to imagine many mascaras making a better impression than Diorshow Iconic Overcurl. Just look at it - the dazzling silver tube, elegant lettering and tactile textured branding all add up to a seriously classy customer. It even feels great just to hold the tube in your hands - something about the high-gloss finish I suspect.

Essentially, having this tube on your dressing table offers a similar bump of aesthetic satisfaction to a fancy new pen on your desk or a bottle of champagne in the fridge. It’s a promising start.

FORMULA AND INGREDIENTS

Specifications Shades: Black, blue, brown

Waterproof version available: No

Added extras: Conditioning Jojoba and seed oils

Diorshow Iconic Overcurl makes a few promises with its formula, which are 24 hours of volume and curl plus lash fortifying care. Starting with volume and curl, the ingredients list certainly ticks all the boxes you’d hope for to deliver the intended effect - various waxes, stretchy polymers and inky black pigment.

The 24 hours part I’ll turn a blind eye to, much like I do with all makeup that promises days worth of wear. Really, who needs their lashes standing at full attention for that long? Are you not sleeping or are you desecrating your pillowcase with gunky black smudges every night? Either way, I’m concerned.

Care-wise, we get some nice softening ingredients like natural seed oils and jojoba, a reassuring prospect if you worry about the long-term effects of the load-it-on then scrub-it-off cycle we get tend to into with mascara.

The formulation feels volumising, which is to say it loads onto the lashes heartily and bulks them out substantially so you’ll know it’s there. Not in a bad way - in a “why can I feel my lashes batting against my brow bone?” way. There’s no doubt this is one of the best lengthening mascaras if you also want a curl effect that really lasts.

(Image credit: Dior)

EASE OF APPLICATION

Plenty of mascaras are easy enough to apply, but far fewer can be described as enjoyable like Diorshow Iconic Overcurl. The feeling of pulling the bushy curved brush and stretchy formula upwards through your lashes is genuinely gratifying. As is the fact that even one coat gives an impressive degree of volume and lift. Many will find a single coat is enough for their requirements, certainly If I was planning to wear this during the day or to work I’d probably stop at one.

I went into my second layer feeling nervous. Often, impressive first coats lead to overly bulked, spidery or clumpy second ones. Brushing it through definitely took a bit more graft this time around but my lashes remained reasonably separated and, with some wigging, steadfastly unstuck. If you’re a three coat girl you might want to keep a lash comb handy.

The formula dries quickly, which helps keep application neat and clean, although the relatively chunky brush did cause a few little smudges when applying to the lower lashes. That’s standard stuff for brushes this shape and easily sorted with a damp cotton bud.

What’s it like to wear?

This is a mascara you wear when you want to get noticed and in turn you will notice that you’re wearing it. Even an accidental glance on the reflective side of my kettle had me thinking, hello lashes! Friends may ask what mascara you’re wearing, your partner will probably venture a tentative “you look… nice?” while praying they haven’t forgotten some important occasion that warrants the extra effort. It’s that kind of mascara.

About six hours after applying I was still resolutely flake free and none of the formula had transferred - a solid achievement with my hooded lids. Four hours after that one tiny smear had besmirched my upper lid, which is about six smudges fewer than your average formula and very impressive indeed.

Surprisingly for such a dramatic and hard-wearing formula, Diorshow Iconic Overcurl promises to ‘rinse away easily with lukewarm water, no makeup remover required.’ Such easy, chemical free removal is usually limited to tubing formulas like Kevyn Aucoin The Volume Mascara, which tend to sacrifice lash-bulking powers for easy wear and removal. But sure enough a reusable pad doused in warm water was enough to sweep away the mascara without much scrubbing required on my part. I’m not quite sure how Dior managed to pull that one off, but hey, why question it.

From high society looks to high drama lashes, there is plenty to recommend this mascara. Particularly so if you like beauty products that make a real impact. If you are more of a barely-there type, or prefer to pick from the best cheap mascaras on the high street this may not be right for you. That aside, this is a glamorous lash-lifter that feels and lasts just like the special treat it appears to be.

Waterproof Mascara Market Emerging Trends, Size, Share and Growth Analysis, Market Outlook, Demand, Key Player and Forecast – The Bisouv Network

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Global Waterproof Mascara Market Professional Survey 2019 by Manufacturers, Regions, Types and Applications, Forecast to 2024

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WMR-Western Market Research has recently published a comprehensive and exclusive research report, which is an intelligent study covering all key segments. This research report provides breakthrough inputs and insights on market related factors like size, competition, trends, analysis, forecasts etc. The study encompasses primary and secondary data sources along with quantitative and qualitative practices thus assuring data accuracy.

In this report, we analyze the Waterproof Mascara industry from two aspects. One part is about its production and the other part is about its consumption. In terms of its production, we analyze the production, revenue, gross margin of its main manufacturers and the unit price that they offer in different regions from 2014 to 2019. In terms of its consumption, we analyze the consumption volume, consumption value, sale price, import and export in different regions from 2014 to 2019. We also make a prediction of its production and consumption in coming 2019-2024.

At the same time, we classify different Waterproof Mascara based on their definitions. Upstream raw materials, equipment and downstream consumers analysis is also carried out. What is more, the Waterproof Mascara industry development trends and marketing channels are analyzed.

Finally, the feasibility of new investment projects is assessed, and overall research conclusions are offered.

Key players in global Waterproof Mascara market include:

L’Oreal

Procter & Gamble

Estee Lauder

Shiseido

LVMH

Thefaceshop

Revlon

Gurwitch

Amore Pacific

Dior

Chanel

Elizabeth Arden

Carslan

Flamingo

Marie Dalgar

Coty

Avon

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Market segmentation, by product types:

Liquid

Cake

Cream

Market segmentation, by applications:

Daliy Use

Performing Use

Market segmentation, by regions:

North America

Europe

Asia Pacific

Middle East & Africa

Latin America

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The report can answer the following questions:

  1. What is the global (North America, South America, Europe, Africa, Middle East, Asia, China, Japan) production, production value, consumption, consumption value, import and export of Waterproof Mascara?

  2. Who are the global key manufacturers of Waterproof Mascara industry? How are their operating situation (capacity, production, price, cost, gross and revenue)?

  3. What are the types and applications of Waterproof Mascara? What is the market share of each type and application?

  4. What are the upstream raw materials and manufacturing equipment of Waterproof Mascara? What is the manufacturing process of Waterproof Mascara?

  5. Economic impact on Waterproof Mascara industry and development trend of Waterproof Mascara industry.

  6. What will the Waterproof Mascara market size and the growth rate be in 2024?

  7. What are the key factors driving the global Waterproof Mascara industry?

  8. What are the key market trends impacting the growth of the Waterproof Mascara market?

  9. What are the Waterproof Mascara market challenges to market growth?

  10. What are the Waterproof Mascara market opportunities and threats faced by the vendors in the global Waterproof Mascara market?

Objective of Studies:

  1. To provide detailed analysis of the market structure along with forecast of the various segments and sub-segments of the global Waterproof Mascara market.

  2. To provide insights about factors affecting the market growth. To analyze the Waterproof Mascara market based on various factors- price analysis, supply chain analysis, Porte five force analysis etc.

  3. To provide historical and forecast revenue of the market segments and sub-segments with respect to four main geographies and their countries- North America, Europe, Asia, Latin America and Rest of the World.

  4. To provide country level analysis of the market with respect to the current market size and future prospective.

  5. To provide country level analysis of the market for segment by application, product type and sub-segments.

  6. To provide strategic profiling of key players in the market, comprehensively analyzing their core competencies, and drawing a competitive landscape for the market.

  7. To track and analyze competitive developments such as joint ventures, strategic alliances, mergers and acquisitions, new product developments, and research and developments in the global Waterproof Mascara market.

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