California-based jewelry store gorjana to open Congress Avenue location July 1

California-based jewelry store gorjana to open Congress Avenue location July 1

Founded in Laguna Beach in 2004, gorjana is owned and operated by Gorjana and Jason Griffin Reidel. (Courtesy gorjana)

California-based jewelry brand gorjana will open at 1221 S. Congress Ave., Austin, on July 1. Opening in the Music Lane development, the store will include a lounge space, on-site engraving and an outdoor mural painted by local Texas teachers Kayla Koslow and Molly McFee. Items include necklaces, earrings, bracelets, rings, charms and layering sets, according to the store’s website.Founded in Laguna Beach in 2004, gorjana is owned and operated by Gorjana and Jason Griffin Reidel. With the opening of the Austin store, gorjana has 20 retail locations nationwide, and the Austin location is also its second “off-coast” location, according to a press release. 512-382-0130. https://gorjana.com

gorjana To Open First Texas Retail Location

gorjana is set to join premiere shopping destination Music Lane this summer and become the latest storefront in the diverse collection of boutiques, restaurants and hotels.

AUSTIN, Texas, July 01, 2021 (GLOBE NEWSWIRE) – gorjana, the popular Laguna Beach based jewelry brand, announces the opening of their newest retail location in Austin, TX. The Southern California jewelry designer known for her effortless and laid-back style continues an impressive retail expansion throughout the US with Austin becoming their second off-coast retail location.

Music Lane is a unique cultural destination located along Austin’s iconic South Congress Avenue and the urban oasis marks the perfect setting for gorjana’s coastal design elements and welcoming, airy space that fans of the brand have come to know and love. The new gorjana storefront is outfitted with signature details including light, mango wood finishes, brass hardware details, live greenery and blue, bohemian shibori fabrics reminiscent of the Pacific Ocean.

“After our first visit to Austin, we knew that it would be the perfect city for our next retail location,” said Gorjana Reidel and Jason Griffin Reidel, gorjana Co-founders. “At every corner, Austin is bursting with creativity across the fashion, arts and music scenes, and we couldn’t be more thrilled to bring a little piece of Laguna Beach to this very special city.”

To further immerse the brand with local Austin culture, gorjana partnered with Molly McFee and Kayla Koslow, two local Austin artists and teachers, to create a fun and interactive mural–sand and beach chairs included–for visitors to engage with outside of the store.

“We are thrilled to welcome gorjana to Music Lane and the greater Austin community,” said Taylor Shepherd, PR Director at Endeavor Real Estate. “Their subtle and elegant, west-coast infused pieces, complement the everyday Austin woman and blend effortlessly into the Music Lane family.”

This new location continues the expansion of the brand’s retail reach which will continue to add exciting new locations throughout 2021 and beyond. Guests will be able to take advantage of on-site bespoke engraving while shopping the latest gorjana collections, fine jewelry as well as their leading core items with prices ranging from $38 to $700.

Address:

1221 South Congress

Austin, TX

Hours: 11AM-7PM, daily

Press Contact:

Brandon Sansone

brandon.sansone@praytellagency.com

917-250-3588

About gorjana

Based in Laguna Beach, California, the gorjana brand was founded in 2004 on the apartment floor of husband and wife duo Jason and Gorjana Reidel. The couple drove 50,000 miles to sell and market their collection and hit the trade show circuit. Through their own separate strengths and combined creative vision, the brand grew rapidly from an idea into a full-fledged business that is still owned and operated by both Gorjana and Jason. The eponymous line is intentionally designed to mix, match and layer. Many of the designs are versatile and feature adjustable clasps and sliding beads, which allows the wearer to make each piece their own.

About Music Lane

Music Lane is a unique cultural destination located along Austin’s iconic South Congress Avenue. Beloved by locals and visitors alike, this urban oasis is home to a diverse collection of boutiques, restaurants and hotels. Serving as a gateway between downtown and South Austin, Music Lane connects visitors to Austin’s roots while providing an elevated shopping and lifestyle experience. For shopping ease, Music Lane boasts a parking garage with space for over 450 vehicles in a subterranean garage entrance at the light at Music Lane between building 1 and 2 at 1011 South Congress Avenue.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8685e88a-eeab-4231-9063-6bf00c69566b

California jewelry brand selects sleek Austin locale for first Texas store

Seeking something pretty for the summer? The California-based jewelry brand gorjana is opening its first Texas location at Austin’s Music Lane on July 1.

The airy retail storefront sports coastal design elements that “bring a piece of Laguna Beach to Austin.” The brand itself is known for gold-plated chains and everyday staples like stud earrings and pieces crafted with natural gemstones.

Gorjana and Jason Griffin Reidel launched the line in 2004, fulfilling initial orders from their apartment and working trade shows for more exposure.

Now, 17 years later, gorjana can be found in more than 1,000 retailers nationwide. Its first storefront opened in 2016 and now there are 20, located mostly in California and New York.

The brand also has a big charity component, co-hosting fundraising events in-store and donating jewelry for auction at benefits and galas across the country.

The company has run a local food drive for over a decade and also actively donates to the Children’s Hospital of Orange County and the With My Own Two Hands Foundation.

The Austin location is at 1221 S. Congress Ave.