BoxyCharm Taps Anastasia Beverly Hills For Its Latest Takeover Box
Yup, the rumors and spoilers are true: a BoxyCharm x Anastasia Beverly Hills Premium Takeover Box is coming July 2021. Beauty lovers who subscribe (the monthly cost is $25 for a base subscription, plus another $35 for the Premium upgrade) will get six, full-size Anastasia Beverly Hills products tailored specifically to their preferences — and considering that the price tag on one Norvina palette alone is $60, that’s a pretty solid savings. “We’re setting you up for your full face,” Anastasia Beverly Hills’ President Claudia Soare (better known to many as Norvina) tells Bustle exclusively. “The overall theme of each box is that it’s a total look. [There’s] skin, eyes, and brows.”
While each box will contain a personalized assortment of makeup — you’ll receive a unique combination of products that’s based on a quiz taken when you sign up — some of the cosmetics in the mix include everything from Anastasia Beverly Hills’ wildly popular Brow Definer, Clear Brow Gel, and Tinted Brow Gel to Norvina’s buzzy Pro Pigment Palette Vol. 1 (which features purples, pinks, and blues) and Palette Vol. 3 (which has autumn-friendly shades like green and burnt orange). Also possible? Other ABH all-stars like the Dewy Set Setting Spray, Lash Brag Volumizing Mascara, Loose Setting Powder, and Shimmer Body Oil.
BoxyCharm
Norvina says she specifically chose those two eyeshadow palettes because they cater to both the experimental consumer and the beauty lover who prefers warmer, earthier tones. Both, however, include a wide range of matte and sparkly shades. “In order to get a good eye look, you need both,” she says. “To create dimension and bring structure to a look, you need matte. I think of sparkly shades as the frosting — the little cake topper.”
Naturally, brow products (ABH’s bread and butter) were crucial to include — especially in the wake of a global pandemic. “People have been at home looking at themselves on Zoom, and they realized they need to pay attention to their eyebrows,” Anastasia Beverly Hills founder and CEO Anastasia Soare tells Bustle. She adds that the BoxyCharm Premium takeover comes shortly after the launch of her brand’s brow app, which uses patented technology and the Golden Ratio eyebrow shaping method to help you achieve your perfect shape and color. “I think after a year of lockdown, people are willing to [play] with color and be a little more adventurous in trying different looks,” she says.
BoxyCharm
Previously, BoxyCharm has teamed up with brands like Fenty Beauty (which marked the brand’s first-ever takeover) and Farmacy Beauty. For ABH, the collab is one of many: In the past, they’ve worked with Kim Kardashian fave Mario Dedivanovic, beauty vloggers Nicole Guerriero, Jackie Aina, and Carli Bybel, and influencer Amra Olević Reyes (aka the glamorous Amrezy).
“BoxyCharm has such a diverse community of beauty lovers, so we thought they’d be the perfect match for us,” says Soare of the partnership. “We’ve been big fans for many years and [found] the perfect time [to collaborate].”
To snag this limited-edition box, be sure to join the BoxyCharm Premium subscription waitlist before July 30.
United States Buy Now Pay Later Market Report 2022-2028 Featuring Paypal, Klarna, Affirm, Afterpay, Futurepay, Quadpay, Sezzle, Macy’s, Kafene, Google Pay, & Sunbit
DUBLIN, Feb. 15, 2022 /PRNewswire/ – The “United States Buy Now Pay Later Business and Investment Opportunities - 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Market Share, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update” report has been added to ResearchAndMarkets.com’s offering.
RnMs logo
According to the Q4 2021 BNPL Survey, BNPL payment in the United States is expected to grow by 66.5% on annual basis to reach US$ 82086.8 million in 2022.
Medium to long term growth story of BNPL industry in the United States remains strong. The BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 32.5% during 2022-2028. The BNPL Gross Merchandise Value in the country will increase from US$ 49296.0 million in 2021 to reach US$ 443781.4 million by 2028.
Over the last four to eight quarters, the popularity of buy now, pay later (BNPL) products has surged significantly in the United States. The global pandemic and the growing need for splitting the cost of purchases over a period of time has led to widespread adoption of BNPL products such as the one offered by Klarna, Afterpay, Affirm, and PayPal in the country. Moreover, the growth in volumes for these BNPL providers has been driven in part by the boom in online shopping during the global pandemic.
Leading BNPL players are redesigning their products to increase market share in the United States
As the competition continues to intensify in the United States BNPL market, providers are innovating with their product offering to offer more flexibility and gain increasing traction from consumers.
In November 2021, Afterpay, one of the leading BNPL platforms, announced that the firm would introduce installment payment options for subscriptions in the United States. The company stated that users could use BNPL on entertainment subscriptions, gym memberships, and online services. The firm is expected to roll out the service in early 2022, starting first in the United States and Australia.
Some of the initial merchants that are expected to offer the service include IPSY, BoxyCharm, Savage X Fenty, and Fabletics, among others. Apart from paying for subscriptions, the firm is enabling its offering to be used for preordered items, where the consumer can pay in four installments once the product is shipped. As of November 2021, Afterpay has partnered with 100,000 retailers and has nearly 10.5 million active users on its platform in the North American region, which also happens to be the largest region in terms of underlying sales.
Story continues
BNPL firms are building partnerships with retailers to boost in-store sales in the United States
To increase the total volume and transaction value of BNPL purchases, firms are entering into strategic partnerships with more retailers. These strategic partnerships are also allowing consumers to use the payment method at more online and offline stores in the country.
In December 2021, Afterpay entered into a strategic partnership with Belk, the Southeastern regional departmental store. Under the collaboration, Belk will allow both online and in-store shoppers the ability to pay for their purchases using the Afterpay BNPL payment method. Since its alliance with Afterpay, Belk has also reported an increase of 50% in average order values for consumers using the payment method.
Similarly, in August 2021, Affirm entered into a strategic alliance with Amazon in the United States to provide online shoppers with the ability to complete their purchases of US$50 or above using the BNPL payment method. Notably, the alliance with Affirm is the first strategic partnership for Amazon in the United States.
As the segment continues to record robust growth, the publisher expects more such strategic alliances between retailers and BNPL platforms over the next four to eight quarters in the country.
Domestic BNPL players are focusing on global expansions
In the United States, several players are competing for market share. As a result, BNPL firms are entering into mergers and acquisition deals to drive further growth and to tap into other emerging markets globally.
In September 2021, PayPal announced the acquisition of Japan-based leading BNPL platform Paidy. The US$2.7 billion acquisition will help PayPal to expand its capabilities, distribution, and relevance in the fastest-growing e-commerce market globally. Apart from Japan, the BNPL offering from PayPal is also available in markets such as Australia, the United Kingdom, and other European markets.
Apart from expanding global footprint, mergers and acquisition deals are also growing, as well-established businesses are looking to tap into the BNPL market.
In August 2021, Square announced the acquisition of Afterpay to enter into one of the fastest-growing consumer payments markets. Notably, Square acquired Afterpay for a total of US$29 billion. This acquisition is expected to help Square in accelerating its growth in the United States as well as keeping up with PayPal, which has become a major player in the global BNPL segment.
Scope
United States BNPL Market Size and Spending Pattern
Gross Merchandise Value Trend Analysis
Average Value Per Transaction Trend Analysis
Transaction Volume Trend Analysis
United States Buy Now Pay Later Operational KPIs
Buy Now Pay Later Revenues, 2019 - 2028
Buy Now Pay Later Share by Revenue Segments
Buy Now Pay Later Merchant Commission, 2019 - 2028
Buy Now Pay Later Missed Payment Fee Revenue, 2019 - 2028
Buy Now Pay Later Pay Now & Other Income, 2019 - 2028
Buy Now Pay Later Accounts, 2019 - 2028
Buy Now Pay Later Bad Debt, 2019 - 2028
United States Buy Now Pay Later Market Share Analysis by Key Players
Paypal
Klarna
Affirm
Afterpay
Futurepay
Quadpay
Sezzle
Macy’s
Kafene
Google Pay
Sunbit
United States Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast
Online Channel
POS Channel
United States Buy Now Pay Later in Retail Shopping: Market Size and Forecast
Gross Merchandise Value Trend Analysis
Average Value Per Transaction Trend Analysis
Transaction Volume Trend Analysis
United States Buy Now Pay Later in Home Improvement: Market Size and Forecast
Gross Merchandise Value Trend Analysis
Average Value Per Transaction Trend Analysis
Transaction Volume Trend Analysis
United States Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast
Gross Merchandise Value Trend Analysis
Average Value Per Transaction Trend Analysis
Transaction Volume Trend Analysis
United States Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast
Gross Merchandise Value Trend Analysis
Average Value Per Transaction Trend Analysis
Transaction Volume Trend Analysis
United States Buy Now Pay Later in Other: Market Size and Forecast
Gross Merchandise Value Trend Analysis
Average Value Per Transaction Trend Analysis
Transaction Volume Trend Analysis
United States Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
Buy Now Pay Later Sales Uplift by Product Category
Buy Now Pay Later Spend Share by Age Group
Buy Now Pay Later Gross Merchandise Share by Income
Buy Now Pay Later Gross Merchandise Value Share by Gender
Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis
For more information about this report visit https://www.researchandmarkets.com/r/ud4pz1
Media Contact:
Research and Markets
Laura Wood, Senior Manager
For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
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SOURCE Research and Markets
GRW for Hair x BoxyCharm Pre-launch Partnership
GRW for Hair, a new inclusive plant-powered and purposeful hair care brand founded by Gabrielle Dovey and Lexi Anczok and formulated for all hair types and textures, is scheduled for an October 2021 launch.
Previously: Brite Hair Announces New Walmart Launches
BoxyCharm is featuring GRW’s Ultra VIP Hair Oil and Beauty Boost Hair Supplements in its Charm Room as a pre-launch exclusive available to BoxyCharm members only.
The brand’s range includes The Ultra VIP Day + Night Hair Oil, The Everything Hair + Scalp Mask, and The Beauty Boost Hair Supplements.
GRW Hair is a partner of Black Progress Matters, an organization that enables the development of successful Black ownership. GRW Hair has received initial funding from the Black Progress Matters Minority Business Incubator Program.
Black Progress Matters’s core mission is to change the face of leadership in organizations worldwide through its various executive minority staffing activities.
Gabrielle Dovey, creator, GRW for Hair, RN BSN, said: “I struggled with my hair my entire life; I am biracial, and have a unique mix of my mom’s hair and my dad’s hair. I could never find products dynamic enough to work for me. This inspired me to create GRW, a flexible collection of wide-reaching, ultra-nourishing hair care essentials workable for all different hair types and textures.”
I’ve Tried Tons of Beauty Brands for Black and Brown Skin—Here Are 10 All-Stars
It wasn’t until recently that I started to really take a look at my skincare routine and whether or not I was using products that were truly right for my melanin-rich skin. It’s just the reality that Black and Brown folks deal with dark spots and other challenges that those with lighter skin tones don’t. It took a lot of research and product swaps to fully get my skin to a better place.
That’s why I love to see that the beauty space is now filled with incredible brands that are truly by people of color for people of color. And this includes makeup—another topic I love that can be tricky to navigate when you have Black or Brown skin. Luckily, now that these entrepreneurs of color have fully disrupted the beauty industry in the best way possible, I can proudly say I’ve tried a good portion of these brands. After much sampling, I came to the conclusion that the ones listed here really do the trick for me. Below, you’ll find a list of all-stars I always keep around without fail. If you’d like some new staples to add to your collection and want to support these wonderful Black-owned businesses, keep scrolling.
United States Buy Now Pay Later Market Report 2022: BNPL Payments are Expected to Grow by 66.5% to Reach $82086.8 Million in 2022 - Forecast to 2028 - ResearchAndMarkets.com
DUBLIN, February 14, 2022–(BUSINESS WIRE)–The “United States Buy Now Pay Later Business and Investment Opportunities - 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Market Share, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update” report has been added to ResearchAndMarkets.com’s offering.
According to the Q4 2021 BNPL Survey, BNPL payment in the United States is expected to grow by 66.5% on annual basis to reach US$ 82086.8 million in 2022.
The medium to long term growth story of the BNPL industry in the United States remains strong. BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 32.5% during 2022-2028. The BNPL Gross Merchandise Value in the country will increase from US$ 49296.0 million in 2021 to reach US$ 443781.4 million by 2028.
Over the last four to eight quarters, the popularity of buy now, pay later (BNPL) products has surged significantly in the United States. The global pandemic and the growing need for splitting the cost of purchases over a period of time has led to widespread adoption of BNPL products such as the one offered by Klarna, Afterpay, Affirm, and PayPal in the country. Moreover, the growth in volumes for these BNPL providers has been driven in part by the boom in online shopping during the global pandemic.
Leading BNPL players are redesigning their products to increase market share in the United States
As the competition continues to intensify in the United States BNPL market, providers are innovating with their product offering to offer more flexibility and gain increasing traction from consumers.
In November 2021, Afterpay, one of the leading BNPL platforms, announced that the firm would introduce installment payment options for subscriptions in the United States. The company stated that users could use BNPL on entertainment subscriptions, gym memberships, and online services. The firm is expected to roll out the service in early 2022, starting first in the United States and Australia.
Some of the initial merchants that are expected to offer the service include IPSY, BoxyCharm, Savage X Fenty, and Fabletics, among others. Apart from paying for subscriptions, the firm is enabling its offering to be used for preordered items, where the consumer can pay in four installments once the product is shipped. As of November 2021, Afterpay has partnered with 100,000 retailers and has nearly 10.5 million active users on its platform in the North American region, which also happens to be the largest region in terms of underlying sales.
Story continues
BNPL firms are building partnerships with retailers to boost in-store sales in the United States
To increase the total volume and transaction value of BNPL purchases, firms are entering into strategic partnerships with more retailers. These strategic partnerships are also allowing consumers to use the payment method at more online and offline stores in the country.
In December 2021, Afterpay entered into a strategic partnership with Belk, the Southeastern regional departmental store. Under the collaboration, Belk will allow both online and in-store shoppers the ability to pay for their purchases using the Afterpay BNPL payment method. Since its alliance with Afterpay, Belk has also reported an increase of 50% in average order values for consumers using the payment method.
Similarly, in August 2021, Affirm entered into a strategic alliance with Amazon in the United States to provide online shoppers with the ability to complete their purchases of US$50 or above using the BNPL payment method. Notably, the alliance with Affirm is the first strategic partnership for Amazon in the United States.
As the segment continues to record robust growth, the publisher expects more such strategic alliances between retailers and BNPL platforms over the next four to eight quarters in the country.
Domestic BNPL players are focusing on global expansions
In the United States, several players are competing for market share. As a result, BNPL firms are entering into mergers and acquisition deals to drive further growth and to tap into other emerging markets globally.
In September 2021, PayPal announced the acquisition of Japan-based leading BNPL platform Paidy. The US$2.7 billion acquisition will help PayPal to expand its capabilities, distribution, and relevance in the fastest-growing e-commerce market globally. Apart from Japan, the BNPL offering from PayPal is also available in markets such as Australia, the United Kingdom, and other European markets.
Apart from expanding global footprint, mergers and acquisition deals are also growing, as well-established businesses are looking to tap into the BNPL market.
In August 2021, Square announced the acquisition of Afterpay to enter into one of the fastest-growing consumer payments markets. Notably, Square acquired Afterpay for a total of US$29 billion. This acquisition is expected to help Square in accelerating its growth in the United States as well as keeping up with PayPal, which has become a major player in the global BNPL segment.
Scope
United States BNPL Market Size and Spending Pattern
Gross Merchandise Value Trend Analysis
Average Value Per Transaction Trend Analysis
Transaction Volume Trend Analysis
United States Buy Now Pay Later Operational KPIs
Buy Now Pay Later Revenues, 2019 - 2028
Buy Now Pay Later Share by Revenue Segments
Buy Now Pay Later Merchant Commission, 2019 - 2028
Buy Now Pay Later Missed Payment Fee Revenue, 2019 - 2028
Buy Now Pay Later Pay Now & Other Income, 2019 - 2028
Buy Now Pay Later Accounts, 2019 - 2028
Buy Now Pay Later Bad Debt, 2019 - 2028
United States Buy Now Pay Later Market Share Analysis by Key Players
Paypal
Klarna
Affirm
Afterpay
Futurepay
Quadpay
Sezzle
Macy’s
Kafene
Google Pay
Sunbit
United States Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast
Online Channel
POS Channel
United States Buy Now Pay Later in Retail Shopping: Market Size and Forecast
Gross Merchandise Value Trend Analysis
Average Value Per Transaction Trend Analysis
Transaction Volume Trend Analysis
United States Buy Now Pay Later in Home Improvement: Market Size and Forecast
Gross Merchandise Value Trend Analysis
Average Value Per Transaction Trend Analysis
Transaction Volume Trend Analysis
United States Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast
Gross Merchandise Value Trend Analysis
Average Value Per Transaction Trend Analysis
Transaction Volume Trend Analysis
United States Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast
Gross Merchandise Value Trend Analysis
Average Value Per Transaction Trend Analysis
Transaction Volume Trend Analysis
United States Buy Now Pay Later in Other: Market Size and Forecast
Gross Merchandise Value Trend Analysis
Average Value Per Transaction Trend Analysis
Transaction Volume Trend Analysis
United States Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
Buy Now Pay Later Sales Uplift by Product Category
Buy Now Pay Later Spend Share by Age Group
Buy Now Pay Later Gross Merchandise Share by Income
Buy Now Pay Later Gross Merchandise Value Share by Gender
Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis
For more information about this report visit https://www.researchandmarkets.com/r/srsc2u
View source version on businesswire.com: https://www.businesswire.com/news/home/20220214005569/en/
Contacts
ResearchAndMarkets.com
Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Afterpay Debuts “Buy Now, Pay Later” Subscriptions In the U.S.
SAN FRANCISCO, Nov. 24, 2021 /PRNewswire/ – Afterpay (ASX:APT), the leader in “Buy Now, Pay Later” payments, today announced its subscription solution - giving U.S. consumers the ability to pay for their favorite recurring purchases in installments. Merchants including IPSY, BoxyCharm, Savage X Fenty and Fabletics will be amongst the first to offer Afterpay’s subscription payments, which will be available to customers early next year.
Subscription payments are already driving significant value for merchants and brands across the world - with the market predicted to be a $1.5 trillion industry by 2025, according to UBS.1 This new offering allows qualified merchant partners to potentially offer Afterpay for popular, every day payment needs including gym memberships, entertainment subscriptions, online services and more. Afterpay also accommodates almost any merchant’s billing cadence - ensuring an efficient checkout and auto-renewal process for consumers.
“We believe this new partnership with Afterpay will further advance our mission of making beauty more inclusive by providing even more flexibility and greater access to BoxyCharm and IPSY, and by openly welcoming Afterpay’s highly engaged customers to our beauty community,” said BFA Industries' VP of Corporate Development & Strategic Partnerships, Milagros Pinon. “Afterpay already has a high affinity with our Charmers and Ipsters and we are incredibly excited to partner with them in building out their subscription offering.”
Zahir Khoja, General Manager of North America for Afterpay said: “By offering customers the option to pay for subscriptions with Afterpay, we’re not only giving consumers flexibility to pay for more expensive monthly costs, but we’re also helping our merchant partners capture a wider consumer base through this convenient experience. As more retailers expand into the world of subscriptions, Afterpay is more than ready to answer the call for both customers and merchants.”
Afterpay’s subscriptions will be available to consumers across online platforms in the U.S. and Australia by early 2022, with plans to extend this feature in-store and to other regions including Canada, New Zealand, the U.K. and Europe.
Pre-orders
Also starting today, merchants can offer their customers the ability to use Afterpay on pre-ordered items. This approach supports merchants with longer lead shipping times, while giving consumers the flexibility to pay for their pre-ordered item in four installments over time, once the item ships. In the near future, merchants will also have the flexibility to take deposits on custom items from Afterpay customers.
For the latest merchant offerings, please visit www.Afterpay.com/en-US/for-retailers .
About Afterpay Limited
Afterpay Limited (ASX: APT) is transforming the way we pay by allowing customers to buy products immediately and pay for their purchases over four installments, always interest-free.2 The service is completely free for customers who pay on time - helping people spend responsibly without incurring interest. As of June 30, 2021, Afterpay is offered by nearly 100,000 of the world’s favorite retailers and nearly 20 million customers have signed up in North America alone.3
Afterpay is currently available in Australia, Canada, New Zealand, the United States and the United Kingdom, France, Italy and Spain, where it is known as Clearpay. Afterpay is on a mission to power an economy in which everyone wins.
1 Source: UBS Digital Subscription’s Report . 2021 May
2 Late fees may apply. Eligibility criteria apply. See afterpay.com for full terms.
3 Figures released in FY 2021 results
SOURCE Afterpay