Gucci pops up at Thor’s Meatpacking property

Gucci pops up at Thor’s Meatpacking property

Gucci is celebrating a century in business with a pop-up at Thor Equities’ 446 West 14th Street.

The Manhattan outpost — where the luxury brand has taken over the entirety of the 26,600-square-foot building — joins pop-ups launched in Beverly Hills, Miami, Chicago and San Francisco, the Commercial Observer reports.

The ground floor is open to the public, while the upper levels and rooftop are accessible by appointment only. A source told the outlet the pop-up is expected to be open until December.

Gucci previously announced it would be celebrating the 100-year milestone with “bespoke pop-up stores around the world [that] will feature the celebratory pieces,” commemorating references to the brand in song lyrics throughout the century.

The space formerly housed Town Residential, a brokerage that moved into the building to open its 10th office in 2013. The firm signed a 15-year lease for the entire second floor, spanning 7,100 square feet. Less than five years later, the company shut down its leasing and resale divisions, saying it would proceed with work in new development.

The building has a history of being leased to high-end brands for pop-up locations, the Commercial Observer noted. Chanel hosted a September 2015 pop-up in the building to launch a line of watches. Porsche hosted a pop-up there the same year, when asking rents reportedly reached as high as $450 per square foot.

Thor Equities previously tried to unload the retail building in 2012, seeking $45 million five years after it purchased the building for $23.4 million.

Gucci’s pop-up in the Meatpacking District is a smaller dose of the 48,667 feet the luxury retailer has leased for the last 14 years at Trump Tower on Fifth Avenue. Earlier this year, the company renegotiated and extended its lease, despite a slew of other high-profile businesses disassociating from Donald Trump.

[CO] — Holden Walter-Warner

Saks Fifth Avenue Teams Up With Gucci 100, Rag & Bone for Initiatives

Saks Fifth Avenue is the exclusive U.S. wholesale partner for Gucci 100, the limited-edition capsule collection that honors the fashion house’s centennial year. The brand has taken over the retailer’s Fifth Avenue windows through Oct. 13.

The windows complement Gucci 100’s dedicated pop-ups throughout the U.S. (which includes a recently opened 18,000-square-foot one in New York’s Meatpacking District) and showcase the collection in an immersive, multidimensional environment, including perimetral arches, LED and reflective floors.

These design elements are repeated throughout the Gucci 100 installations inside Saks’ New York City flagship, located on the main floor atrium, Women’s Designer on three and Men’s Designer on seven. The collection is available to shop for a limited time.

The collection features ready-to-wear and accessories, and takes its cue from music and pop culture with lyrics from songs that mention Gucci featured throughout the assortment, including “Mine is mine, Gucci Seats reclined,” from “The R” by Eric B. and Rakim; “This one’s dedicated to all you Gucci bag carriers out there, it’s called, ‘You got good taste,” from “You Got Good Taste” by The Cramps, and “And the men notice you with your Gucci bag crew,” from “F–k Me Pumps” by Amy Winehouse.

Also happening at Saks is a pop-up experience from Rag & Bone, through Oct. 18. Located in the Barneys at Saks department on the fifth floor of the flagship, the pop-up features Rag & Bone outerwear, accessories (scarves, ponchos and beanies) and footwear, including a lug-sole pull-on boot in a water-resistant recycled stretch fabric. The pop-up resembles an environment of adventure and exploration.

The Rag & Bone pop-up at Saks Fifth Avenue courtesy shot.

They have designed an inflatable canopy to frame the raw wood exterior walls and brushed steel fixtures. A custom screen streaming outdoor landscape is projected on the base of the pop-up, with an adjacent mirrored wall and ceiling to create the effect of standing in a never-ending forest. In addition to the pop-up, the collection will be available to shop at Saks.com. Elements of the pop-up build will also be on display at Saks Fifth Avenue stores in Boston and Troy, Mich.

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Gucci Popping Up in Manhattan’s Meatpacking District

The luxury fashion brand Gucci is 100 years old this year and it’s marking the milestone in style.

Gucci is opening pop-up stores across the United States, with one at 446 West 14th Street in New York’s very own Meatpacking District. The pop-up encompasses the entire 26,600-square-foot building, according to a source familiar with the deal.

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The store joins pop-ups throughout Houston, Beverly Hills, Miami, Chicago, Atlanta and San Francisco.

The Thor Equities-owned building Gucci chose between Washington Street and 10th Avenue was built in 1936, according to PropertyShark. The ground floor of the pop-up — which opened this past Saturday — is accessible to the public while the upper floors and rooftop will be open by appointment only. It is Gucci after all!

The Meatpacking District building has a history with luxury pop-ups. Chanel hosted one at the building in September 2015 to launch a new watch line, Observer reported. And Porsche hosted another that same year, when asking rents were as high as $450 per square foot for the space, Commercial Observer reported.

The Gucci pop-up will only be around for a few months, until December, the source said. It’s unclear if the store will have the same musical theme Gucci has adopted for its other pop-ups, focusing on singers and songwriters who’ve mentioned the fashion brand in their songs. Items designed for the anniversary include lyrics from songs mentioning the brand throughout the 1980s to early 2000s, CR Fashion Book reported.

Thor bought the three-story building in March 2007 for $23.4 million, as CO has reported. Thor declined to comment on the deal. It was not immediately clear who represented Thor or Gucci in the transaction, and the fashion company did not respond to requests for comment.

Celia Young can be reached at cyoung@commercialobserver.com.