The Stars’ Favourite Everyday Fine Jewellery Brand Is Popping Up In London

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Former British Vogue cover girl Billie Eilish wearing a selection of Mejuri rings.

She finds clients are as much interested in learning how to style their jewellery as they are in what to buy. Mejuri is well known for its fine jewellery basics, whether it be gold vermeil ribbed hoops or micro-pavé diamond signet rings. Now Sakkijha is seeing a shift towards women wanting to add in larger, statement pieces alongside their delicate layering pieces. A large pearl hoop is one such top seller, another is an heirloom ring that centres on a juicy red garnet.

Mejuri’s Heirloom ring in 14k gold and garnet is designed to make a statement and fit seamlessly in with the brand’s more delicate layering pieces, £500, mejuri.com.

Mejuri’s core self-purchasing customer is also now going beyond treating herself. In the past year, the brand has seen a 66 per cent increase in customers buying pieces for friends and loved ones, jewellery being the ideal sentimental gift that the recipient can wear everyday and for years to come. “It’s been a way to celebrate a friend’s birthday or anniversary, even if you can’t see each other,” she says.

The Duchess of Cambridge wore Mejuri’s organic pearl stacked hoops in a special Commonwealth broadcast on 7 March 2021

And after years of men coming to Mejuri and buying pieces from the main collection, they have now been rewarded with their own collection of bracelets, necklaces and rings. It’s been a huge success, something that Sakkijha credits to men and women becoming more focused on expressing themselves through accessories and body adornment. “People are making their look personal through piercing, tattoos, and jewellery,” she says.

With all this growth and the opening of the pop-up, which will be on South Molton Street until Sunday, Vogue predicts it won’t be long before Mejuri returns to London in a more permanent form. Watch this space.

Why ‘keyboard dressing’ is the new style strategy to try now

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The endless video calls in the past year have a lot to answer for. I blame them for my new found knowledge of my dramatic facial expressions, my obsession with blusher (a dusky pink is so flattering) and the reason my statement earring collection steadily grew over lockdown.

As my hair is always up, I’d put a pair on before an important meeting to add interest, and since they were one of few accessories I could sport while working-from-home. It’s thanks to Zoom, however, and having them in such high rotation that I’ve been happy to retire my collection for the time being. But where does a jewellery enthusiast turn when earrings are no longer of interest? The return to work has opened up a whole new area: keyboard dressing.

A dainty stack of rings and bracelets that twinkle as I type has quickly become an everyday staple. So much so that my hands (whether manicured or not) feel naked without them. It’s not as simple as sliding on any old thing: I’ve long waxed lyrical on these pages about my magpie tendencies, so it should come as no surprise that I have two different combinations I turn to each day.

It’s a balancing act, and a mix of sizes and textures is key for a modern look. As a rule, if you’re wearing a chunky ring, stack a few fine bracelets as too much jingling is distracting - you don’t want to annoy your colleagues when you’ve only just been reunited. Design-wise, I’d recommend mixing plain gold or silver with gems, pearls and sparkle, as too much of any one thing will date your look. There are myriad brands to note that specialise in the perfect stacking compilation that means nothing looks too over-the-top.

The coolest eco jewellery

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What makes jewellery eco-conscious? There’s a plethora of brands offering an answer to that right now. Homegrown labels like Shyla London, Otiumberg and Sondr London make their collections from recycled gold and silver. At Pippa Small and Kimaï, stones are ethically sourced and diamonds lab-grown respectively.

Ghanaian-born, London-based Emefa Cole’s eponymous boutique has committed to using exclusively single mine origin (SMO) gold – 100 per cent of its journey can be traced from mining to retail. As of Earth Day last month, millennial midmarket favourite Missoma is the first jewellery brand to calculate and offset carbon from its deliveries and returns in real time, using climate-tech platform Vaayu.

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