Eiza González Is the New Face of Louis Vuitton
Eiza González is the new face of Louis Vuitton.
The 31-year-old I Care a Lot actress stars in the luxury brand’s new campaign for their fragrance, On the Beach. González wrote on Instagram that she was “beyond honored” for her new role, as well as shared a photo of herself in sunset-inspired body paint.
González, who was born in Mexico City, also expressed how it feels to be a Mexican woman representing Louis Vuitton.
“I grew up watching all these beauty campaigns in the ’90s and I wouldn’t see a lot of Mexican women in them, especially in these large-scale brands,” she told Vogue. “It was always kind of sold to me that I had to be a specific style of woman to be it, and the fact that girls in Mexico who are brown and Latina like me will see a campaign like this and recognize themselves in it with the scale of the brand makes me so honored and happy.”
“It’s normalizing an image for people and making people feel included and seen,” she added.
ET spoke with González ahead of the release of her hit Netflix thriller co-starring Rosamund Pike, where she touched on playing a badass character, as well as shedding predisposed ideas of roles she should play.
“My role was just crucial for Marla’s role. Fran is a foil of Marla and she’s a grand component of the film,” she explained. “It was fun for me to play a role that I hadn’t done before and hadn’t been allowed to play too because of the predisposed ideas of what I should be playing.”
“And it was fun to have a director that broke those norms with me,” she said, adding, “Yes, [I didn’t have to be the token Latina].”
For more on González see below.
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Eiza González wears nothing but body paint in Louis Vuitton campaign
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Color us impressed.
Eiza González is the face of Louis Vuitton’s latest fragrance, On the Beach — and posed nude for the campaign wearing nothing but colorful, sunset-inspired body paint.
Multimedia artist Alex Israel, who also designed the perfume’s bottle and packaging, hand-painted the “I Care a Lot” actress’ skin in a textural gradient of pale blue, yellow, orange and red for the shoreside shoot, a painstaking process that took a full working day to finish.
Eiza González got covered in body paint for Louis Vuitton’s new On the Beach fragrance campaign. Thomas Whiteside/Courtesy of Louis Vuitton
“It looks like I rolled on magical rainbow sand!” González, 31, told Vogue of the end results.
“It took eight full hours, almost nine actually, which is insane. And then it took almost four hours to get rid of it … You can imagine taking it off was like the ultimate scrub. My skin was, no joke, the softest it’s been in my entire life.”
Priced at $265, On the Beach features notes of yuzu, neroli and aromatic herbs.
Eiza González protagoniza campaña para Louis Vuitton
Eiza González se convierte en la mexicana del momento. La actriz sorprende al ser la nueva imagen de la Maison Louis Vuitton para su colección de perfumes ‘On the beach’, la cual completa la colección de fragancias inspirada en California.
Las imágenes de la campaña publicitaria colapsaron las redes sociales. En ellas se puede ver a la actriz representando el concepto de la fragancia, mientras sostiene una tabla de surf en medio de una vista que se acompaña del fondo del mar californiano. Así, el cuerpo de Eiza se impregna del estilo degradado del pintor Alex Israel, en tonalidades que nos recuerdan al sol vibrante.
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A través de sus redes sociales, Eiza González compartió algunas de las imágenes que comprenden la campaña para Louis Vuitton. Con su participación, la actriz se convierte en la primera mexicana en ser imagen de la Maison, un hecho sin precedentes.
La cuarta fragancia de Louis Vuitton está inspirada en la costa oeste de los Estados Unidos, la cual tiene notas de yuzu japonés, neroli tunecino y hierbas aromáticas. Para la sesión, Eiza González mostró su escultural figura en un body paint que evoca las inspiraciones de ‘On the beach’.
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Después de este anuncio con la firma Louis Vuitton, la popularidad y talento de la mexicana queda claro, actualmente le sigue abriendo también puertas en Hollywood. Recientemente se le ha podido ver en ‘Godzilla vs. Kong’, la película del momento, además de estar presente en diversos rumores que la apuntan para formar parte del Universo Cinematográfico de DC personificado a Hawkgirl.
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