“A-List Ads!” Natalie Portman & Mark Wahlberg Hit Sydney To Shoot Global Ad Campaigns

“A-List Ads!” Natalie Portman & Mark Wahlberg Hit Sydney To Shoot Global Ad Campaigns

Hollywood A-Listers Natalie Portman and Mark Wahlberg are currently in Sydney shooting global ad campaigns for Dior and Ladbrokes, respectively.

As reported in The Daily Telegraph’s Confidential, (so to be taken with a grain of salt), Portman was snapped filming a TV campaign for upmarket French perfume brand Christian Dior in Sydney’s Potts Point earlier this week.

Portman has been the face of Miss Dior perfume since 2010 and is currently in Australia filming the latest Taika Waititi-directed/Chris Hemsworth Thor movie.

A 2017 Miss Dior campaign starring Portman

Also reported in The Tele is the news Mark Wahlberg has landed in Australia to shoot a global campaign for online sports betting firm, Ladbrokes. BCM holds the creative account for Ladbrokes.

Wahlberg reportedly flew into Australia by private jet on Sunday, and is undertaking two weeks of quarantine.

News of Wahlbergs’ campaign follows recent revelations that the UK-based Ladbrokes is set to make a play for Australia’s own Tabcorp.

It was reported in November the London-based company, Ladbrokes Coral, was reaching out to advisers to size up Tabcorp for a potential acquisition of its lotteries business or wagering business, or both.

Everyone Is in Love With Natalie Portman’s Latest Ridiculously Stylish Miss Dior Ad

Perfume ads, we can agree, are obnoxious and absurd. But when done well, all that self-consciously abstruse storytelling actually adds up to something irresistible.

Miss Dior Film Ad Poised to Break

NEW LOOK: Miss Dior has never seemed more audacious.

In a new video campaign for the reworked scent set to launch on Dior social media platforms on Sept. 4, Natalie Portman portrays an independent, daring woman. In a string of vignettes, she’s shown challenging her partner to prove his love, jumping from a high pier wearing a gown, and frolicking in bed and on the beach, among other high-wattage scenes set to Sia’s “Chandelier.”

The spot, revealed to WWD exclusively, was directed by Emmanuel Cossu, known for his music videos made for electro artists such as Tricky, Gesaffelstein and Sébastien Tellier.

At the end of the Miss Dior clip that will come in 30- and 45-second takes, Portman looks directly into the camera and demands: “And you, what would you do for love?”

It’s all infused with the feminist spirit of Dior today championed by artistic director Maria Grazia Chiuri and in line with the theme of the brand’s digital Love Chain initiative, just launched.

The ad will be aired on French television the evening of Sept. 3. It will make TV appearances in other countries as well, and in certain movie theaters.

“Miss Dior is Dior’s heritage perfume,” said Claude Martinez, president and chief executive officer of Parfums Christian Dior, noting the name suggests youthfulness.

The original Miss Dior launched in 1947 and was created, at Christian Dior’s behest, to smell “like love.” A revamped version was introduced Aug. 21 with a juice formulated by Dior’s in-house perfumer François Demachy. The new eau de parfum, which amplifies rose notes and includes citrus notes, among other alterations, replaces the former scent by that name.

A new print campaign for Miss Dior eau de parfum, shot by David Bellemere and featuring Portman, will be released widely on Sept. 1.

Miss Dior is Dior’s best-selling scent worldwide alongside J’Adore.

“Miss Dior is a perfume central in Dior’s strategy, by its story, its relevance, its somewhat timeless themes,” Martinez said.