Chanel Rouge Allure Ink Matte Liquid Lip Color Review, How to Wear

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Here at T&C, we pride ourselves on our discerning eye for quality. As a result, our editors know the secrets to finding the best products on the market, whether it’s a statement lipstick that doesn’t quit, the perfect pair of gold hoops, the most comfortable and stylish mules, chic and functional barware, or the tech devices that will improve your day-to-day life. With T&C Tried & True, our editors will give you an inside look at the pieces they simply cannot live without.

No matter how much I am willing to spend on clothes and skincare, it has never occured to me to splurge on lipstick. I’m an impatient person who is constantly in movement; I have things to do, now. Within five minutes it is highly likely that I would have smeared lipstick on everything and everyone within a 10-foot-radius. As a result, I usually stick to a trusty (invisible) lip balm.

Which is why I surprised myself when, on watching old episodes of Man in the High Castle, I found myself eyeing the 1950s-style red lipstick. Despite the surrounding doom, the women looked polished and crisp —this was a look that resonated with me.

Marilyn Monroe in Gentlemen Prefer Blondes is a perfect icon for a 1950s-style red lip. United Archives Getty Images

Red lipstick has been a power tool since ancient Mesopotamians and Egyptians royals crushed pigments and insects to create a crimson paste as a status symbol; Cleopatra likely sported a red lip. Over the following centuries lipstick fell in and out of fashion: the Greeks, in an uncharacteristically lame move, decided lipstick was only for prostitutes and the Western church decreed that painting one’s face was heretical. But when Queen Elizabeth I came into power, she threw out the rulebook and went all in on a bold red lip as one of her signature looks. In fact it was probably the lead poisoning in her cosmetics that killed her (oops). After her death, however, the church swooped in again and decided this time around that red lipstick was a sign of witchcraft (because when in doubt… witches).

Queen Elizabeth I flouted the church’s decree that red lipstick was heretical and made hers part of her larger-than-life image. Print Collector Getty Images

Nonetheless women secretly crushed and blended their own lipstick until the early 1900s when suffragettes adopted red lipstick as a symbol of the feminist movement. This coincided with the invention of lipstick tubes and we were off to the races. Time and again, during World Wars and in hard times, women showed up with a fresh swipe of red lipstick to get the job done.

CHANEL ROUGE ALLURE INK \r

Matte Liquid Lip Colour CHANEL nordstrom.com $40.00 SHOP NOW

So, on the recommendation of our all-knowing beauty editor April Long, I invested in my own power tube: Chanel’s Rouge Allure Ink Matte Liquid Lip Color (222 Signature). The wand made it easy and precise to apply. It is matte, but not too drying (Chanel calls the finish “velvet”). It is a classic bright red. I let it set for a few minutes, and took a cautionary sip of water. No marks on the glass. I made it through Zoom calls and lunch without a smudge. When it did fade, it did so evenly, in a way that looked cool and carefree, not sloppy and unhinged. Sans makeup, with rumpled hair and a white t-shirt, I put on my red lipstick and channel Jane Birkin. With my hair pulled back into a braid and a turtleneck, I think of Sade. It has helped me feel put together for a last-minute Zoom call and adds an exclamation point to an otherwise ho-hum WFH ensemble.

Faded red lipstick, a t-shirt, and messy hair miraculously reads as “French icon” rather than “tired and running behind.” John Rodgers Getty Images

Like many women before me, a red lip has become my secret weapon. Something to put on when things feel out of control. I’ve given up trying to predict what else 2021 will bring, but at least I know my lipstick will be spot on.

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Go behind-the-scenes of the making of a Chanel lipstick with Lily-Rose Depp

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Creating a lipstick that is powerfully bright, long-lasting, intensely shiny and highly moisturising is no mean feat.

In a new video from Chanel, actress and model (and Chanel ambassador) Lily-Rose Depp took a trip to the Chanel make-up laboratories to witness the creation of Rouge Coco Bloom, a new lipstick line launching April 1.

In one swipe, Rouge Coco Bloom gives fully pigmented lips that last, thanks to a powerful combination of concentrated micronized pigments that moisturise, and micro-droplets of oil that open on the lips for mega-watt shine. Coming in 20 bold and bright shades, the plumping and moisturising lipstick lasts for eight hours, which, as Lily-Rose Depp learns, is no small task.

“It took over 140 attempts to create an intense, long-lasting shiny lipstick,” says a Chanel make-up scientist. “We’ve created an infinite variety of shades unique to Chanel.”

Lily-Rose Depp Can Make Chanel Lipsticks, As Well As Model Them

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Going behind the scenes to see how some of the world’s best-loved products are made is a beauty lover’s dream. And though she’s a bona fide superstar in the making, Lily Rose-Depp is no exception. A new Chanel video reveals her excitement at the prospect of seeing exactly how one of her new go-to lipsticks (Chanel Rouge Coco Bloom, available to buy on 2 April) is made.

Dressed in a Chanel lab coat and wearing the Rouge Coco Bloom lipstick in Alive, the video captures Lily-Rose enjoying a tour of the brand’s make-up laboratory in Pantin, just outside of Paris, where she learns exactly how the product on her lips came to life. It took over 140 attempts to create the lipstick line, which incorporates 20 different shades that impart rich, intense colour with just the right amount of shine. The factory tour reveals the delicacy of the vibrant shades (unique to the Parisian fashion house).

Chanel Rouge Coco Bloom in Alive, available from 2 April.

“Wow!” Depp exclaims as she takes in shelf upon shelf of different pigments and (unsuccessfully) tries to guess which two mother-of-pearl powders make up the Alive shade. Then, it’s onto the formulation part. The model learns exactly how a lipstick is made – from the white base of wax that structures the lipstick to Chanel’s Hydraboost concoction, which ensures long-lasting moisture on the lips.

She even has a go at mixing her own Rouge Coco Bloom lipstick on a palette. “I’m making lipstick!” she exclaims, as she combines ground pigments and mother of pearl, and watches as the lipstick gets mixed, morphing into another texture. She finishes by pouring the formula into the bullet packaging – from below, not above – with the help of her tour guide. “C’est fini!” she says. All in a day’s work for this multi-talented model.

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