rituals cosmetics
Taking a conscious approach to lifestyle and self-care, Rituals Cosmetics invites you to join the brand on its path to sustainable well-being. With the Clean & Conscious campaign, Rituals highlights its 90% natural-origin Body, Skincare and new Shampoo & Conditioner collections. Wanting to help consumers feel good about the choices they make in their personal care routines – Rituals is focused on taking care of your skin and the planet too. With responsibly sourced natural-origin ingredients, the well-being brand hopes to the consumer as well as the environment.
Each new ritual from Rituals has a different lifestyle and wellbeing purpose, starting with the Ritual of Namaste. This is a clean and conscious skin and body care range that has been uniquely developed to care for and protect your skin. The Ritual of Namaste is powered by high performing natural-origin ingredients like AHA and Bakuchiol – nature’s alternative to retinol and include 95% natural-origin formulations that will help boost radiance, restore, revitalize, and regenerate your complexion.
Continuing with their conscious stance, the Ritual of Namaste Skin and Body range offers refills for body creams, day and night creams, and the brand is continuously in the process of improving their refill systems and developing refills for other product ranges. By choosing to refill instead of purchasing a brand-new product, you are joining Rituals in reducing their carbon footprint, which in turn means fewer landfills and more care for the planet.
Rituals has also introduced their vegan friendly all-new shampoo and conditioner formulations, enriched with a selection of efficacious natural-origin ingredients, to ensure your hair looks its best every day. Boost nutrition and improve your hair quality, whether your hair needs volume, gloss, color protection or scalp therapy, with over 90% naturally derived formulations for shampoos & conditioners. For volume and nutrition, the brand has offerings from their Ritual of Sakura and Ritual of Ayurveda ranges, as well as The Ritual of Jing and The Ritual of Mehr to improve the hair’s nutrition and shine, the Ritual of Karma for color protection, and the Ritual of Hammam for a nourishing scalp therapy.
For these formulations, the luxurious shampoo and conditioner bottles are made of 100% mono material, making the bottles better recyclable. The aluminium cap of the bottle has been replaced for hot foil, in order to minimalize the CO2 footprint.
The renewed shampoo & conditioners are available in Rituals Cosmetics stores in the Middle East and at RITUALS.me from this month. For more information, please visit the Clean, Conscious & Caring page on Rituals’ website.
rituals cosmetics
THE WHAT? Rituals Cosmetics has announced that it has become a certified B Corporation.
THE DETAILS The Certification marks a new stage in the brand’s transformation towards a more purpose-driven business model, it said in a statement, and allows it to set ambitious sustainability goals.
“We are thrilled to welcome Rituals to the B Corp community at this pivotal time, where the world needs more companies that use their business as a force for good,” said Hubertine Roessingh, Executive Director of B Lab Benelux. “Rituals’ commitment to continuous improvement and determination for long lasting value for their communities, workers, suppliers, environment, and customers is well reflected in their overall score on the B Impact Assessment. We congratulate Rituals and we look forward to seeing them inspire other companies to follow suit and unite with B Corp beauty brands in their desire to make a difference.’’
THE WHY? Raymond Cloosterman, Owner & Founder of the wellbeing brand, commented, “I’m beyond proud to have earned the B Corp Certification as a brand that truly fosters a sustainable future. At Rituals we strive to keep doing more and going further for people and planet, so we are truly honoured to join a global movement of responsible organisations that want to accelerate progress on the shared challenges we face.”
rituals cosmetics
Last year, the Dutch cosmetics brand Rituals sold nearly a quarter more products, generating a turnover of 1.1 billion euros. In five years' time, Rituals will hit the ceiling in Europe regarding sales, so the cosmetics brand is now turning its attention to Asia.
Striving towards a twofold
Despite the Covid pandemic, Rituals saw its turnover increase by 24 percent last year from 889 million to 1.1 billion euros. This milestone makes founder Raymond Cloosterman keenly look towards the future: the Dutch cosmetics brand is looking to Asia for further growth. “We think we can double, maybe even triple, in the next five to ten years”, he says.
In five to seven years, the chain, which now nearly counts a thousand stores, will run out of steam in Europe. So in the next ten years, Rituals will focus on Asia, Cloosterman told Dutch newspaper Financieel Dagblad. The retailer already has five stores in Hong Kong, with another six scheduled to open this year. The first store in Singapore or Malaysia is also scheduled to open this year. The brand will enter China through Tmall Global.
Cloosterman is also looking at other services and concepts, using the Amsterdam House of Rituals as a test lab. The chain tries out luxurious bedding, lets customers create their own perfumes and fragrance sticks and experiments with technological gadgets. For example, customers can get a half-hour brain massage with soothing music. Cloosterman is also working on an app with yoga routines, among other things. Biometric bracelets may be added later.
Green promises
At the same time, Rituals is focusing on sustainability. The brand already had a sustainable image, but Cloosterman wants to confirm it objectively by obtaining a B Corp certification. To receive this certification, the cosmetics label promises to reduce carbon emissions by 20 percent for products by 2025 and by 10 percent for shipping. By 2023, products must consist of 90 percent natural ingredients, and some of the products will be refillable.
Every three years, the targets get verified by the American B-Corp. The Dutch company currently scores 90 out of 200 points. Nevertheless, Cloosterman does not believe that all responsibility rests on the shoulders of companies. Recently, Rituals was criticised for using stereotypical oriental marketing and collaborating with anti-vax influencers. “All these dilemmas should not be the responsibility of companies”, he says. “The world gets very complicated this way.”
rituals cosmetics
MILAN — More than 30 certified B Corporations hailing from the beauty industry have joined forces in the name of a more sustainable future, establishing the B Corp Beauty Coalition.
The Body Shop, Rituals Cosmetics, Prose, Davines Group, Skandinavisk, Herbatint, Arbonne and Oneka are among the companies that have committed to promote systemic change in the industry by improving its sustainability standards through collective action.
The other international companies in the coalition are N&B; Cha Tzu Tang; Dr. Bronner’s; Rudolph Care; Expanscience Laboratoires; Greenvines; Beauty Kitchen; Made for Life Organics; Badger; Green Circle Salons; MaCher; Dermophisiologique; Aromatherapy Associates; Koa+Roy; Melanin Essentials; Aromase; Lafe’s Natural Bodycare; Kaffe Bueno; Ethique; Naïf Natural Skincare; Beautycounter; Innersense Organic Beauty; Weleda Group.
In particular, the coalition’s mission is to enable greater collaboration and exchange between companies; identify and share social and environmental best practices; explore innovative solutions; publish results and implement clear communication to raise consumers’ awareness in associating beauty with responsibility as well as help them to navigate more easily across these themes.
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“As members of the B Corp Beauty Coalition, we envision a new approach to beauty that prioritizes soil as much as skin, nature as much as natural, evidence as much as ego, and impact as much as performance,” reads the association’s manifesto.
The coalition’s founding member and Davines Group’s chairman Davide Bollati underscored that B Corps that have joined the initiative intend “to leverage our combined strengths and deliver tangible benefits to beauty customers, communities and the planet we share.”
“We have become increasingly uncomfortable with the social and environmental footprint of the beauty industry and concluded [that] our respective solo efforts in enabling positive change can be enhanced through a partnership of mutual commitment,” Bollati said.
Shaun Russell, founder of Skandinavisk and a cofounding member of the B Corp Beauty Coalition, highlighted that the association will focus on addressing four key issues, encompassing “ingredient sourcing and sustainability; greener logistics; packaging responsibility; consistent and clear external messaging that customers can understand and trust.”
“Work has already started, and we will be welcoming more certified B Corps to add their talent and contribution as we gather momentum,” Russell added. To wit, the coalition first kicked off with 26 companies and has reached 31 members in few days.
B Corps are businesses balancing purpose with profit and whose social and environmental positive impact is certified by nonprofit organization B Lab, founded in 2006.
Kara Peck, senior director of strategy and partnerships for B Lab U.S./Canada praised the initiative, underscoring that “this type of innovative collaboration is exactly what the world needs from business” and that its work “is going to greatly accelerate the beauty and personal care industry’s — and our economy’s — shift to a just, regenerative, zero-carbon future.”
B Lab Europe’s executive director Katie Hill echoed that these beauty companies’ proactive approach “has relevance and reach for well beyond their own industry” as she expects the project to pave the way for similar initiatives in other sectors, too.
rituals cosmetics
Agencies Roy & Nambiar’s wedding ceremony
Agencies Celebs at Roy & Nambiar’s wedding ceremony
A day after a grand Kerala-style wedding on Thursday, Bollywood actress Mouni Roy and Dubai-based businessman Suraj Nambiar tied the knot in Bengali rituals at the Hilton Goa Resort.The actress took to Instagram to share pictures from her Bengali wedding , and captioned the post with the wedding vows in Sanskrit shloka.The bride dazzled in a red-gold lehenga by designer Sabyasachi Mukherjee. She completed her look with exquisite emerald and uncut diamond jewellery by Anmol jewellers. Nambiar opted for a classy beige Sherwani with a matching stole, and paired it with a layered-string of pearl necklace.Various videos uploaded by Roy’s friends shared a glimpse of the elaborate Bengali rituals.According to reports, Roy and Nambiar’s traditional wedding ceremonies were attended by Roy’s friends from the industry like Mandira Bedi, Arjun Bijlani, Aamna Sharif, Pragya Kapoor, Jia Mustafa, Manmeet Bros, Anuradha Khurana, among others.Rene´e Cosmetics Founder Aashka Goradia, Raindrop Media founder and Director Rohini Iyer, and Roy’s choreographer-best friend Rahul Shetty attended the wedding.On Thursday, the 36-year-old also shared pictures from the Kerala-style ceremony on Instagram. She wore a red-and-white silk Kanjivaram saree, and the groom wore a gold-beige kurta and a while mundu (a type of lungi).Her post read, “I found him at last… Hand in hand, blessed by family and friends, We are married! Need your love and blessings… 27.01.22. Love, Suraj and Mouni.“Nambiar also shared some pictures from the celebration, and wrote in the caption, “Married my best friend and the love of my life. Feel like the luckiest man alive.“On Wednesday, the couple hosted pre-wedding festivities, including the haldi and mehendi.Earlier on Wednesday, Roy had shared a photo with Nambiar and wrote, “Everything #HariOm. Om Namah Shivay.“The couple have always been tight-lipped about their relationship, but have been dating since 2019.