UNINTERRUPTED Canada And Holt Renfrew Debut New Digital Series
“Athletes are multi-faceted, talented individuals who bring an original and unmatched take on today’s fashion,” said UNINTERRUPTED Canada Producer, Will Mansbridge. “We’re excited to once again partner with Holt Renfrew to help bring this unique story to life and highlight the distinctive choices of some of the most recognizable sports figures in Canada.”
The series debuts with Toronto Raptors guard and fashion savant, Gary Trent Jr., with subsequent episodes featuring Canada’s most decorated Olympic medalist and always stylish, Penny Oleksiak, among others.
“After setting off an epic scarf battle with Avec Classe, we’re excited to partner with Uninterrupted again on a great new series to share with their audience of culturally driven sports fans,” says Wes Wolch, Senior Vice President, Marketing, Holt Renfrew. “Athletes have always expressed themselves on the court, but the locker room tunnels have become the new fashion runways.” Further, Wolch says, “At Holt Renfrew, we believe in the power of self-expression and we want to share that side of the player’s personality and get to know them beyond their athletic achievements.”
Building on the visual inspiration and energy of the two brands' first digital series, Avec Classe hosted by Serge Ibaka, each episode will see an athlete challenged with different scenarios that inspire laugh-out-loud moments and put the stakes of style and personal reputation on the line, all in the spirit of fashion exploration and curation. Throughout each episode, the athlete is challenged to dress for a special occasion and select from racks containing a wide range of brands and styles.
Viewers and fashion aficionados will get to see the latest fashion, accessories, and seasonal items available only at Holt Renfrew. The Canadian retailer’s shopping environment provides the perfect backdrop as fashion insiders spill style secrets and contextualize current trends.
WHAT DO YOU WEAR? is a concept created, produced, and distributed by UNINTERRUPTED Canada.
About UNINTERRUPTED Canada:
UNINTERRUPTED Canada, co-led by CEO Scott Moore and Chief Content Officer Vinay Virmani, is the first international expansion of the athlete empowerment brand, UNINTERRUPTED, founded by LeBron James and Maverick Carter. The company is built upon the radical idea that all athletes should have a platform to express themselves without intermediaries. From this premise, a mission was born: to empower athletes from all walks of life to communicate in an unimpeded way and to be More Than an Athlete. UNINTERRUPTED is upending the world of sports media by working with athletes to tell unique, human stories from their point of view. Through content, products, events, partnerships and educational opportunities, UNINTERRUPTED is changing the way athletes engage with the public and empowering them to be known and valued for more than the sport they play.
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About Holt Renfrew:
Holt Renfrew is considered Canada’s fashion and lifestyle retailer. Founded in Quebec City in 1837, Holt Renfrew is renowned for unparalleled retail experiences and is Canada’s hub for the world’s best fashion and beauty brands. Recognized as a leader in personal service and experiences, the company’s mission is to empower self-expression and ignite positive change along with overarching commitments to sustainability and diversity and inclusion. With seven stores across Canada, including four in the Greater Toronto Area, plus Montreal, Calgary, and Vancouver, customers can also experience Holt Renfrew’s offerings via holtrenfrew.com. Holt Renfrew was acquired by the Weston family in 1986 and continues to be privately and Canadian-owned as part of the Selfridges Group. Visit us at www.holtrenfrew.com.
SOURCE Holt, Renfrew & Co., Limited
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The Graze Company is popping up at Holt Renfrew Vancouver
Get your camera steady and your wallet ready, because The Graze Company’s Instagram-worthy graze boxes are coming to a pop-up near you.
The Graze Company creates stunning charcuterie boxes that are a unique take on typical boards and a delightful addition to any occasion.
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Starting December 9, they are hosting a holiday pop-up shop at Holt Renfrew in Vancouver, where you can purchase their limited-edition Holiday Mini Boxes.
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Inside the box, you’ll be happy to find a divine selection of eats, including two premium meats and cheeses, white chocolate and red velvet truffles, candied pecans, pistachios, olives and cornichons, fresh seasonal fruit, cranberries, crackers, rosemary, and edible holiday floral for decoration.
This graze box is an awesome gift for someone you love or a special addition to your own holiday celebrations.
So whether you want to be nice and gift the box away, or if you want to be naughty and keep it all to yourself, be sure to stop by The Graze Company’s pop-up event to get your hands on one of them soon and take your holiday celebrations to the next level.
When: Thursday, December 9 to Sunday, December 12, and Thursday, December 16 to Sunday, December 19
Hours of operation: Thursday, Friday and Saturday 10 am to 9 pm, Sunday 11 am to 7 pm
Where: Holt Renfrew Vancouver (main floor) – 737 Dunsmuir Street, Vancouver
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Gucci Presents: The Hacker Project Pop-Ups
Gucci’s 2021 holiday campaign adds music onto initiatives implemented by the House earlier this year to celebrate its centennial. Inspired by mixtapes, the campaign features four different worlds, each with its own set of select products and by a different photographer. The four realms highlighted are The Hacker Project, Horse Racing Motifs, Gucci Lifestyle and Décor, and New Year’s Eve.
Beginning with The Hacker Project, this holiday season Gucci is opening a brand-new series of Gucci Pop-Ups. Under the direction of Creative Director Alessandro Michele, the Pop-Ups are dedicated to the Gucci Gift selection, and are intended to engage with clients and their communities.
The Hacker Project brings together the silhouettes and codes of Balenciaga and Gucci, and Pop-Ups are open now in New York’s Meatpacking District, Miami Design District Paradise Plaza, and Holt Renfrew Yorkdale, with pop-in locations at New York Fifth Avenue, New York Wooster Street, Gucci Beverly Hills, Gucci Chicago, and Costa Mesa South Coast Plaza.
For more information on the Pop-Ups, visit the Gucci website.