GUCCI BEAUTY ROUGE DE BEAUTÉ BRILLANT INTRODUCES THREE NEW SHADES

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Following the success of its launch in April 2021, Gucci Beauty adds three new shades to the Rouge De Beauté Brillant line.

Extending the range to 18 shades from September 2021, the hybrid lipstick – where vibrant, glowing colour meets deeply moisturising, long-lasting care – introduces 308 Lucy Dark Orange, 508 Diana Amber, and 517 Abbie Maroon Red as Gucci continues to disrupt the makeup industry with Creative Director Alessandro Michele at the helm. In the new campaign, a selection of Rouge De Beauté Brillant lipsticks are showcased in a scene recalling a dinner party in the 70’s, a fitting habitat for this glamourous lipstick that epitomes an era in which more was always more.

The Extended Shade Range

Beautiful shine and glowing colour combine in a vibrant range of 18 reds, pinks, corals, plum and natural shades. The three new shades include Lucy Dark Orange, a sultry burnt orange, for the cocktail hour, playful Diana Amber, a darker pink hue for the dinner party that turns into dancing, and Abbie Maroon Red, the perfect red shade with hints of purple to ensure all eyes are on you when it’s time for the party games to start. With brilliant colour and nourishing properties all in one, the cherry on top of the trifle is the aesthetic beauty of these lipsticks: in a nod to the Creative Director’s passion for collectable objects of desire, the lipstick is encased in an elegant slim gold bullet with a unique gold and black vintage brooch print.

The Formula

Serving as in-between for a sheer and satin lipstick, Gucci Beauty Rouge De Beauté Brillant delivers 24 hours of moisture and beautifully pigmented shine at once. With the caring properties of a balm and lipstick levels of pigmentation, Rouge De Beauté Brillant delivers a veil of vibrant, glowing colour with an instant sensation of moisture. To nourish lips, the formula is infused with luxurious and moisturising Black Rose and Peony Oil combined with Jojoba Seed Oil and Karité Butter, while Hyaluronic Acid not only provides immediate hydration, but longlasting hydration too, as well as a subtle lip-plumping and smoothing effect.

The Campaign

As Rouge De Beauté Brillant expands its range, so is Gucci Beauty’s cast of characters, featuring iconic Italian model and actress Benedetta Barzini. Following her debut in Gucci’s Cruise 2020 advertising campaign, she is captured alongside model Cara Ekwueme in a shot expressing the vitality of 70’s dinner parties, joining the Gucci Beauty family for the first time. Moving from breakfast in bed to dinner in the living room, images shot by Mark Peckmezian, with art direction by Christopher Simmonds, recall sumptuous tables from the past, with their rainbow food and drink, from layered trifles to set salads, mini meringues and fruit jellies. The collection of Rouge De Beauté Brillant lipsticks appear nestled amongst an array of colourful confectionary, on a table set with cut glass crystal and silver rimmed serving bowls, surrounded by lush velvet curtains.

The Line-Up

Gucci Beauty Rouge De Beauté Brillant –

Glow and Care Lip Colour 3 new shades

308 Lucy Dark Orange, 508 Diana Amber and 517 Abbie Maroon Red

Pricing and Availability

Gucci Beauty Rouge De Beauté Brillant $42.00

The new shades of Gucci Beauty Rouge De Beauté Brillant are available beginning September 2021 at Sephora.com

Men’s make-up: best beauty brands for men

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Save Log in , register or subscribe to save articles for later. Normal text size Larger text size Very large text size Men are the final frontier in the $4.3 billion Australian cosmetics market, with British beauty brand War Paint joining the battle, alongside luxury giants Chanel, Gucci and Tom Ford, to put foundation and concealers alongside shaving gel in the bathroom cabinets of self-confessed blokes. War Paint has launched a digital marketplace and will be sold in the Melbourne and Sydney stores of Australian fashion brand Nique when lockdown restrictions are lifted. It’s a chance to compete with the bigger beauty brands expanding their marketing to include men but founder Danny Gray’s motivations go far below the skin. “I founded the brand because I have body dysmorphia,” Gray, 34, said from his new flagship store in London’s Carnaby Street. “I was bullied in my junior school when I was younger because of my ears. I started obsessing over my appearance and when I was 15, I experienced spots [pimples] and didn’t know what to do.” Loading Gray’s older sister came to the rescue with a stick of concealer. “I’ve been wearing make-up since then.” Leaving behind a corporate career in car rentals and taking out a second mortgage, he launched War Paint in 2018, taking the name from slang for make-up. Since then, Gray has developed customer bases in England, Ireland, Japan and Canada, with Australia the current focus as he tries making the idea of holding a make-up brush as natural as wielding a razor for men. “A lot of men out there would feel ashamed about using make-up and that’s why our education is very different to a female-focused brand,” Gray says. “If you go onto a website for a brand like MAC, it’s all pictures of women and even their tutorials are aimed at women. They’re long. Ours are just two minutes.”

Gray is not interested in teaching men how to apply a smoky eye or contour their jawline, preferring to focus on skin correction and concealing flaws. For him speaking directly to men is about creating opportunity. “No one should be pushed in any direction. There should be make-up brands for gender-neutral people, for females and for males.” By targeting men Gray is competing with Chanel, who launched the Boy de Chanel collection for men in 2018 and Tom Ford’s concealers and brow gels. Other brands, however, are abandoning a men-only approach. Melbourne social influencer Deni Todorovic identifies as non-binary and believes that more make-up companies should be taking the approach of Gucci and de-gendering products, featuring men and women in their campaigns. Influencer and activist Deni Todorovic in a beauty campaign for David Jones. “Men’s lipstick is no different to women’s lipstick,” Todorovic said. “That’s the beauty of beauty. It’s inclusive. It’s not fashion where people can be excluded because of size.” “When you speak to an audience in a way that is gender-neutral you are open to everyone. When you make a men’s specific product it becomes more categorising, like Chanel calling their range Boy.”

Todorovic points to the popularity of male beauty influencers such as Jeffree Star and James Charles on social media platforms and the rise of TikTok tutorials for focusing attention on men who wish to use make-up. “Men’s make-up is no longer just for costumes and performing,” they said. Not all attention on social media is positive, as Todorovic discovered last month when a post they appeared in on David Jones’ Instagram account attracted negative comments, resulting in the intervention of a moderator. “This is not the first time that it’s happened,” Todorovic said. “It tends to be a specific group, primarily women, who leave vitriolic and hateful comments.” “When I looked at those comments I realised how much work we have to do as an industry. People were calling the brand ‘woke’ as a criticism, which is disappointing. Would they prefer that brands were sleepy and didn’t evolve?” A first for beauty giant Chanel is the The Boy de Chanel range for men, which includes nail polish and eye pencil. “David Jones is committed to being inclusive and represent diversity – in all its forms – from ethnicity to body shape and size, gender identity and everything in between,” a written statement from David Jones said. “Our change rooms are gender-neutral and we welcome customers however they identify and wish to engage with products and services.”

The inclusive approach looks to the future but at the moment for the department store, the men’s make-up market is about evolution rather than revolution. “It is growing,” said Rachel Duffy-Packer, general manger of beauty, David Jones. “But not at the same speed as it is internationally. In Australia, there are still barriers that exist here around men’s beauty.” For Duffy-Packer, Gucci is leading the way in the “colour” category, which encompasses make-up, by working with popular figures such as singer Harry Styles. “Just think of Harry with his nails,” she said. “He’s done a lot for that.” Singer Harry Styles wearing nail polish at the 63rd Grammy Awards in March. Credit:AP Photo/Chris Pizello Nadia Jones, creative director of Nique, is hoping that more men will feel comfortable entering boutiques than navigating the sprawling beauty departments of larger stores. “Men will be able to come in and experience the product and we have trained all the staff to help guide men through the range,” Jones said. “Women have had years of practice but many men are starting from scratch.”

Emily Alyn Lind Shares Her Secret For Perfect Red Lipstick

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Rising star Emily Alyn Lind knows a thing or two about beauty. While she might be a relatively fresh face in Hollywood – she’s currently gracing our screens as Audrey Hope in the new Gossip Girl reboot – Lind is actually a seasoned performer that has spent much of her life in the hair and makeup chair, since she began acting at just five years old.

So it stands to reason that the now 19-year-old has picked up a few good beauty tricks from all that time spent on set, which she demonstrated in a recent video. Amongst Lind’s best tips? The secret to a perfectly pouty, effortlessly chic red lipstick. As the “last step” in her makeup routine, the star walked through every step of her intricate application process, which she swears by for a bold red lip look.

“So the reason that I’m very light [on my eye makeup] is because I always love doing a bold red,” Lind explained, before exfoliating her lips with a wash cloth to prep her pout for colour. “You want to get any dead skin off of the lips, especially before a red, because when it creases, it dries and it looks really bad. So just exfoliate so they’re very nice. And also the good thing about exfoliating is really it makes your lips look bigger too,” she added.

Then, using Gucci Beauty’s Rouge à Lèvres Satin Lipstick in Goldie Red ($58), Lind applies her lipstick straight from the bullet, perfecting the tricky corners with the very tip of the lipstick. Lind then takes a tiny amount of toilet paper, slightly dampened, and runs it around the outline of her mouth as a “perfecting brush” to clean up any mess.

To get a perfectly defined cupid’s bow, Lind then carefully wipes off the mid-section of her top lip with the same dampened tissue. “Make sure you do it very precisely and make sure it goes into the lip,” she advises, before reapplying the colour in the centre with her finger because “it’s gonna look more natural”.

A light dusting of powder sets the lip before Lind adds a final layer of colour, delicately patting the fiery red hue over her pout with her fingertips “to brighten it up [and] make it last all night.”

The end result? The perfect pillowy red lip stain that doesn’t fade or smudge.

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