Serena Williams jewellery line set to launch globally following US deal

Serena Williams jewellery line set to launch globally following US deal

Tennis superstar Serena Williams is launching her eponymous fine jewellery collection, Serena Williams Jewelry in Zales in the US.

The Signet-owned diamond jeweller will become the sole retailer of Serena Williams Jewelry in the US from August 24.

The collection includes more than 60 sparkling rings, necklaces, earrings, and bracelets set in 10K gold and sterling silver accented with brilliant, natural diamonds. Prices range from 99 to 9,999 US dollars depending on the metal and carat weight.

Commenting on the deal, Williams said in a statement: “I’m so excited to expand the success of Serena Williams Jewelry in collaboration with Zales. I’ve had a long relationship with Zales as a customer and have always admired their style and appreciated their reputation for quality and customer service.

“Introducing my collection to the Zales customer just makes so much sense and really is a dream come true.”

Serena Williams Jewelry signs exclusive US deal with Zales

The Serena Williams Jewelry design focus is on the theme of “It’s Your Turn to Play” which promotes the concepts of passion, self-acceptance, and empowerment through three curations titled ‘Unstoppable,’ ‘Believe, Be Great,’ and ‘Queen of Your Court’.

Williams added: “I love expressing myself through fashion. My diamond jewellery collection is a beautiful celebration of the strong women in my life and around the world. I’m so grateful for the opportunity for my designs to inspire people to love themselves, believe in themselves, and to bring a little sparkle and joy to special moments.”

Jamie Singleton, president of Kay, Zales and Peoples, said: “Each design embodies her striking yet playful style, and we are thrilled to bring Serena’s signature aesthetic to our customers, giving them another avenue to express themselves and connect with the energy that Serena emits.”

KP Sanghvi looking to expand Serena Williams Jewelry globally

Following the US launch, KP Sanghvi, the global licensee for Serena Williams Jewelry stated that it would be vetting new global opportunities for the collection in additional markets.

Gautam Begani, chief operating officer of KP Sanghvi Jewelry, added: “It has been an absolute joy working with Serena and watching her inspire new fine jewellery collections that mirror her bold, yet playful, sense of style.

“We’re so excited about our new retail distribution with one of the largest specialty jewellers in the US. Our major next step is taking Serena’s diamond jewellery designs to a wider audience of her fans globally.”

KP Sanghvi is one of the largest vertically integrated diamond companies in the world.

GOLD: Government asks jewellers' body to reconsider August 23 strike over hallmarking gold, Retail News, ET Retail

Asserting that the mandatory hallmarking of gold jewellery in 50 days of its first phase of implementation has been a “grand success”, the government on Saturday urged jewellery body GJC to reconsider its decision to go on strike on August 23. The All India Gem and Jewellery Domestic Council (GJC) has called a nationwide ‘token strike’ on August 23, against the government’s arbitrary implementation of mandatory hallmarking of gold jewellery with HUID (hallmark unique identification number).Mandatory gold hallmarking has come into force from June 16 in a phased manner. The government has identified 256 districts from 28 states and union territories for phase-1 implementation.Gold hallmarking, a purity certification of the precious metal, was voluntary in nature prior to June 16.“I heard that some associations have given a call for strike. Strike for what? … The government is listening to every issue raised by stakeholders. The idea of strike is uncalled for,” the Bureau of Indian Standards (BIS) Director General Pramod Kumar Tiwari said in a virtual press conference.In a recent meeting held on August 19 with industry stakeholders, Tiwari said many jewellers ' associations had opposed the strike and said they support the new HUID system as it has become a brand name for small and medium jewellers in the country.“If some people (jewellers) have problems, there is no basis for that. Those who are thinking about strike, I want to appeal to them that they will not get a more sensitive and responsive government than the current one,” he said.Tiwari asked the jewellery body GJC to reconsider its decision and take back the call for strike.“We will regularly have dialogue with you. HUID is in the interest of the country and consumers. This is a big initiative,” he said, adding that the government is always ready to address the concerns of jewellers.

Physical Gold Demand: Asia Gold-Jewellers delay purchases in India; China interest ticks up, Retail News, ET Retail

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