Harry Styles’s Latest Gucci Look Is Bigger And Better Than His Boa

Harry Styles’s Latest Gucci Look Is Bigger And Better Than His Boa

Things are looking up. The sun is out, the Easter Bank Holiday is within reach, and Gucci has shared a teaser of Harry Styles in its next campaign. Just a fortnight after his stellar suits and boa at the Grammys, Harry’s back with a new sartorial talking point, and yet another fashion accolade tucked firmly under his GG insignia belt.

On Instagram and on Twitter, Gucci shared a beaming portrait of the 27-year-old teasing the forthcoming #GucciBeloved spring/summer 2021 campaign, shot by Harmony Korine and slated for release next month. Styles stars alongside fellow Gucci family favourites Dakota Johnson and Sienna Miller, as well as new-to-the-fold faces Serena Williams, Awkwafina, Diane Keaton and James Corden.

Dakota Johnson, Diane Keaton, Awkwafina and Serena Williams also star in Gucci’s latest campaign. © Courtesy of Gucci, Photo by Harmony Korine

It’s Harry’s first time starring in the brand’s big seasonal advertising campaign, but the portrait marks his sixth time stepping in front of the camera for his beloved Gucci. Having first appeared in a tailoring campaign for the house in 2018, Harry went on to star in two more before the One Direction alum added a fragrance campaign to his CV as a key face of the 2019 Mémoire d’une Odeur release. Most recently, Styles starred in the lookbook for the collection that this new campaign celebrates.

The denim cut-offs and baby-pink tee he wore in his November portrait has been replaced by a rather more tactile faux-fur jacket, worn over a floral shirt with a tie-neck.

Harry’s campaign outfit in the collection lookbook.

The spring/summer 2021 campaign feels particularly noteworthy. Not only is it dropping as Gucci marks its centenary this year, it also ushers in the changes to Gucci’s calendar and gendered offering that creative director Alessandro Michele announced in May 2020.

This charismatic photo of our boy in the flares has successfully whetted fashion appetites, but rest assured there is more to come. “Coming soon”, said Gucci on its social media feeds. We say: it can’t come soon enough.

More from British Vogue…

Harry Styles Will Front Gucci’s New #GucciBeloved Campaign

Last November, Harry Styles made a buzzy cameo in one of Alessandro Michele’s GucciFest films, where he served a full-on jorts moment complete with a flip phone and ribbed white socks. It’s just one of several Styles-Gucci looks to go viral in recent months including this year’s feathered boa look at the Grammy’s.

Related | Please Enjoy Harry Styles Wearing Nothing but Fishnets

For his latest project with the Italian fashion house, Styles will star in their upcoming #GucciBeloved campaign for its Beloved line of handbags, which include the GG Marmont, Dionysus, Horsebit 1955 and Jackie 1961. According to ELLE, Styles will be joined by returning faces Dakota Johnson and Sienna Miller, plus first-timers like Diane Keaton, Awkwafina, Serena Williams and James Corden.

The portraits were shot by Gucci collaborator Harmony Korine, who captured Styles in front of a blue velvet curtain while wearing a furry jacket and a printed shirt. The full campaign will launch on April 22 as part of Gucci’s 100-year celebrations. In the meantime, we can all enjoy some fabulous archive looks from the set of Lady Gaga’s House of Gucci, which is currently being filmed in Rome.

Harry Styles stars in new Gucci Beloved ad campaign

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Gucci has done it again.

The Italian fashion label tapped several celebrities for its new Beloved handbag campaign, including go-to face Harry Styles as well as brand favorites Sienna Miller and Dakota Johnson.

Also included in the campaign are James Corden, Serena Williams, Diane Keaton and Awkwafina, all of whom are making their Gucci debuts.

In a preview of the star-studded campaign, Styles wears a Spring 2021 look that includes a fur coat, printed shirt and his now-infamous phallic banana necklace.

Styles fans went nuts over the news on social media.

“Y’all are so smart. you know i’ll buy literally whatever he stands next to,” one person commented on Instagram, while another wrote, “IM NOT READY??? STILL NOT OVER GRAMMYS.”

Indeed the “Golden” singer’s shirtless leather suit and series of feather boas, all custom-made by Gucci, made waves at the musical awards show.

The Beloved collection features four iconic Gucci handbag styles: the Jackie 1961, Horsebit 1955, Dionysus, and GG Marmont, all of which were either introduced or revived by creative director Alessandro Michele in his first fashion shows for the brand.

According to Elle.com, the full campaign launches on April 22.