韓國藝人史上最初！Kai x Gucci聯名系列下月初推出
add名人時尚｜Gucci破天荒聯乘韓男團EXO成員KAI 趙麗穎成為NARS品牌大使 ｜ 蘋果日報
【KAI X GUCCI系列】
Gucci的合作聯乘真的一浪接一浪，戶外潮服專家the north face 、經典卡通Doraemo之後，近日又宣佈下月有新聯乘，更是首次和韓星合作：男團EXO成員KAI（金鐘仁）的KAI X GUCCI系列!
韓星K-pop號召力及吸金力向來驚人，看一眾BLACKPINK成員攻佔各大時尚美妝品牌就知，不過一般作為品牌的代言人、大使，或以品牌之友身份存在。而今次KAI直接得到以他命名的Gucci系列，可說是韓國藝人史上第一次，相當利害，更是Gucci首個和韓星合作出的聯名。作為亞洲聯乘系列，KAI X GUCCI下月初推出，他近日就貼出自己演繹新系列的相片，以柔和復古風拍攝，更不惜透出腹肌吸引粉絲。KAI激動表示很感激，「這是GUCCI首次與韓國藝人合作系列，並且以我的名字命名。」KAI最愛teddy bear，家中擺滿了熊公仔及擺設，韓國粉絲們也以可愛的「熊孩子」作暱稱。聯乘系列正正以打了蝴蝶結的熊仔印花為主打，款式有冷衫、外套、Ｔ恤及鞋等。
【趙麗穎成為NARS品牌大使】
除了韓星號召力及吸金力驚人， 內地明星同樣擁有強勁的帶貨力，因此無論是時裝或美妝品牌，近年都大力起用內地明星作為代言人。近日，彩妝品牌NARS宣佈女星趙麗穎成為品牌大使，並表示她摩登百變、大膽突破的形象與品牌DNA高度契合。
品牌發佈了由趙麗穎演繹的廣告短片，示範了空氣柔霧唇釉，穿上皮褸以帥氣姿態登場。在微博擁有八千八百多萬粉絲的她，相關貼文有讚好及轉發超過六十萬。
《蘋果》英文版免費試睇：了解更多
英文版已登錄《蘋果》App，立即下載/ 更新：iOS / Android
支持蘋果深度報道，深入社區，踢爆權貴，即Like蘋果專題及調查組FB專頁！
EXO star Kai joins forces with Gucci on a new collab
Joining the likes of Dapper Dan, The North Face, and Ken Scott, EXO member Kai is the latest star to get his own Gucci collab. Coming together with Alessandro Michele to launch a special collection, the line is inspired by the K-pop singer’s penchant for teddy bears.
While the thought of an adult who still craves the company of stuffed toys would be nothing short of a red flag for many, Gucci manages to make it work – embracing the teddy bear motif as part of its signature brand of kitsch-whimsy. In a nod to Kai’s fan-given pet name, these teddy bears crop up throughout the collection on oversized plaid shirts, bucket hats, intarsia knits, and classic tote bags.
Of course, Kai has been part of the Gucci gang for a while as a global ambassador for the last two years, but this collection marks the first time that the Kering-owned label has collabed with a Korean artist. “I am incredibly grateful. It’s not easy to have a collection with your name. It’s a huge opportunity and an act of fortune, so I’m at a loss of words to describe how happy I am that it came to me,” he told Esquire Korea.
Set to drop on the April 15, The Kai x Gucci collection will feature both men’s and women’s ready-to-wear and accessories. And it will no doubt head straight to resell sites as the singer’s behemoth fan base and hypebeast devotees unite to get their fluffy, cuddly fashion fix.