2021中秋節人氣「月餅禮盒」推薦清單！

2021中秋節人氣「月餅禮盒」推薦清單！

■蓮蓉蛋黃：選用頂級湘蓮細火慢煮的蓮蓉，包覆屏東鴨農特選紅仁鹹蛋黃；前者色澤晶瑩如玉，口感柔滑如絲；後者色澤溫潤，香氣誘人，交織出雋永的不敗滋味。

■棗泥核桃：嚴選優質紅黑雙棗以獨家比例去籽研磨後精製的棗泥，口感綿密典雅，畫龍點睛地搭配烘烤入味，口感爽脆香甜的有機核桃，呈現怡然清逸的閒適情懷。

■滷肉豆沙：絲滑白鳳豆沙搭配特製滷肉內餡，在口中呈現的不僅是綿密豆沙與香濃滷肉所交織出的鹹甜滋味，更是許多人心中忘不了的經典「台」味。

■翡翠香蘭：將蓮蓉結合南洋國度人民每日生活裡不可或缺的香蘭，翡翠般的色澤與綿密滑順的口感，咀嚼時可以感受嘴裡傳來淡淡芋頭與椰子的香氣，滋味輕盈活潑。

■XO干貝：細緻順口的白鳳豆沙拌入精心炒製的XO醬，每一口都能嚐到上等干貝、蝦米與小魚乾相互堆疊的豐美滋味；微鹹微辣的鮮香，是教人欲罷不能的海洋滋味。

■鐵觀音：細緻的白鳳豆沙融入味濃而醇厚的木柵鐵觀音茶粉，讓綿密口感更多了沉穩芳香與回甘尾韻；這在喉頭繚繞的獨特滋味，愛找「茶」的你絕對不會錯過。

best-luxury-mooncake-gift-boxes-mid-autumn-festival-2020

This year’s Mid-Autumn Festival is distinct to citizens, as it marks the first national celebration after China left the COVID-19 pandemic behind. The holiday also falls on October 1, which is the country’s National Day and the beginning of Golden Week. Therefore, Luxury brands were eager to leverage this eight-day national holiday by delivering specialties to their valued customers and business associates.

The luxury mooncake gift box arena has been heating up with China becoming one of the most significant regional markets in the post-pandemic era. Compared to previous mooncake iterations, we saw brands showcase more thorough interpretations of Chinese culture and aesthetics this year on their package designs while also incorporating aspects that resonated with younger customers’ appetite for newness. Below, Jing Daily reviews the efforts of seven luxury brand’s mooncake gift boxes with verdicts based on brand specialties, cultural interpretations, mooncake flavors, and customer impressions.

Gucci

Gucci drew inspiration from sophisticated ancient Chinese food boxes for this year’s mooncake gift box, which consists of three drawers with copper handles and doors with carved stars. Antique finish and the Gucci trademark are applied to the package, blending the house aesthetic with traditional craft. The mooncake flavors are made from traditional Chinese materials like salt, egg yolk, and bean paste, while also incorporating Western elements like black truffle and prosciutto.

The highlight of the box is the bottom layer, which houses Chinese incense and a censer that has been shaped into a three-dimensional hare. Incense and a censer are a symbolic duo that was frequently featured at significant gatherings in Chinese culture. Overall, Gucci’s Mid-Autumn Festival gift box showcases a well-balanced interpretation of modern Chinese consumer preferences, as well as the house’s thorough and extensive knowledge of Chinese traditional culture.

Fendi

Fendi rolled out two sets of mooncake boxes that are both furnished with creativity, engagement, and functionality. Distinguished from the usual cube-shaped packaging, Fendi instead features the shape of cylindrical lanterns. One box can create a Milky Way effect in the dark with mooncakes inside while the other draws inspiration from traditional Chinese hand-held lanterns, offering a transparent bowtie inside and four mooncakes beneath the lamp. Both echo Mid-Autumn festival decor yet also bring added-value experiences to customers.

Dior

Dior’s mooncake gift box is under the theme of “Chang’e flying to the moon,” which is the most widely told Mid-Autumn Festival legend. When opening the box with a pair of Chinese knot tassels in red, a three-dimensional paper cutting of the lady Chang’e and her “jade hare” stands up, while six mooncakes are molded with the brand’s letters and “CD” logo lay beneath. The box is colored midnight blue and decorated with sophisticated illustrations inside the box. The presentation vividly stages this ancient narrative with authentic Chinese representations to celebrate the festival.

Valentino

Valentino’s mooncake gift box is a clever interpretation of an oriental aesthetic, with elegant and blue and white trim that references Chinese Qing Hua Ci (blue and white pottery). The pattern of Grace Blue – from the Maison’s 2020 Fall collection – embodies the art of the most recognizable motifs in the world of pottery: Delft Blue. When opening the box, a folding fan stands along with two mooncakes and a tea caddy. While the amount of mooncakes offered is less than its peers, the companion of tea is consistent with the Chinese convention of pairing mooncakes with tea drinks.

Louis Vuitton

Louis Vuitton launched two different versions of Mid-Autumn Festival gift boxes this year. One continues its childlike approach from last year by featuring a music box along with the mooncakes. Louis Vuitton’s charming mascot, Vivienne sunflower doll, takes center stage in the gift box where she’s surrounded by background prints of Chinese lanterns. The other features the house’s signature hard-sided suitcases with monogram prints as well as a stamped standard greeting note inside the box that reads “Happy Mid-Autumn Day.” While this set presents a higher-end look than the former, the lack of Chinese cultural references makes it less relevant.

Giorgio Armani

Giorgio Armani embraced traditional Chinese architecture for this Mid-Autumn Festival. The shape of its gift box takes inspiration from carved wooden windows in Ancient China. After enjoying four mini lotus seed paste and yolk mooncakes, customers can DIY the wooden racks into a photo frame by following a manual provided inside the box. Many customers also found that the rack can function as a Chinese-style display case.

Tiffany & Co.

This year, Tiffany & Co.’s presentation was inspired by the subways of New York City. The package featured Tiffany blue with Manhattan skyline illustrations and a pink hare popping her head out of a train. Inside, four cars of the “Take me to Tiffany” train (each loading mooncakes) are linked with detachable magnets. The flavor of mooncakes is lava egg custard, which is one of the most popular mooncake fillings on the domestic market. Though the brand merely includes the hare element as a reference to Chinese culture this year, the lively toy trains were well-received by customers who received the gift box.

月餅2021｜50+中秋節月餅推介：皇玥流心奶黃、傳統蓮蓉、純素及榴槤口味一覽

半島酒店的中菜廳嘉麟樓推出的迷你奶黃月餅，每年都是大受歡迎的月餅選擇。有別於過去多年的包裝，今年嘉麟樓推出換上了具20、30年代風情的設計，仿彩繪玻璃的包裝更添收藏價值。另外，一推出就俘虜不少女生心的「心盈迷你奶黃月餅」今年亦得以保留，令傳統月餅多了一分可愛感。

▲立即看 編輯Pricia 的開箱試食 + 私心推介月餅！

奶黃月餅推介3. 望月 多款限量月餅禮盒

買月餅除了自用，很多時都是為了送禮。望月今年與不同品牌合作，推出多款限量版禮盒，像是「流心奶黃月餅 - 熊本熊限量版（8件禮盒裝）」、「四式月餅 - Pinkoi限量版（4件禮盒裝）」及「蝴蝶酥 - 香港電車限量版（24件禮盒裝）」，讓你可以因應個人或是收禮者的喜好，選擇不同款式禮盒。

多款禮盒中，編輯最喜歡「熊本熊限量版」，除了有望月經典流心奶黃月餅外，月餅外層與包裝更印上了熊本熊圖案，令常見的月餅造型多了一點可愛感，閨密收到一定喜歡！