the buzz：織女牛郎與時尚連線 七夕別注系列傳達愛意

the buzz：織女牛郎與時尚連線 七夕別注系列傳達愛意

【明報專訊】近一兩年中國面對重重挑戰，疫情、水災……但國內生產總值仍見上升，國際時尚品牌依然對焦大陸市場。西曆8月14日為農曆七月初七，為迎接被稱為中國情人節的七夕，各大品牌爭相推出專為中國市場度身訂做的別注系列，粉紅、心心圖案的浪漫設計，與牛郎織女連線。

根據國家統計局公布的最新經濟數據，今年第二季中國國內生產總值（GDP）按年增長7.9%，總結上半年GDP增幅達到12.7%，延續新冠病毒疫後反彈的升勢。

隨着多年前中國經濟崛起，各大時尚品牌早就進駐內地且營業額日益增加。時至今日，有些國際品牌在中國的營業額更佔總體約三分一之高，對這個龐大的市場十分依賴。

行事進取的時尚品牌，面對中國這個擧足輕重的市場，推出特定的別注系列實屬理所當然，尤其在七夕這些傳統節日，因着牛郎織女的浪漫故事而被稱為中國情人節，為品牌帶來催谷消費的極佳時機。品牌別注系列的設計元素離不開浪漫的紅色、粉紅色，以及心心圖案等花俏設計，這些長青兼討好的元素好像不曾過時，找來當紅明星名人來代言，系列聲勢與效果自然更如虎添翼，內地高端消費者亦愛這一套。以下嚴選6大時尚品牌的七夕系列，讓情人們有充足時間為佳節準備。

放射愛心圖案 活力四射

Valentino找來內地當紅演員唐嫣、羅一舟和歌手張藝興共同演繹其七夕系列，紅色與心心既為品牌固有的設計元素，運用於七夕系列自然更順理成章，其中重點有「VALENTINO」字母演化成的放射愛心圖案的T恤、襯衣和短褲；大熱袋款Roman Stud和Rockstud手袋，以及同名系列波鞋則加入大心圖案，效果活力四射同時也甚為應節。

Fendi的七夕系列，以Fendi Karligraphy圖案為設計核心，Karligraphy標誌乃Karl Lagerfeld在1981年為Fendi設計的斜體版FF logo，系列中的毛衣就有一個大大的Karligraphy，恤衫、短裙和經典Peekaboo和Baguette手袋，綴以細密的Karligraphy印花與立體圖案，Sunshine Shopper手袋換上鮮艷甜蜜的紅色，配以奶油白色手柄，精緻奪目，代言則為內地演員，又是熒幕情侶的許凱與古力娜扎。Celine的七夕系列包含了衣飾和手袋，但重點輕易被落入紅色的別注版Triomphe標誌印花。Ava餃子袋、Triomphe斜孭袋、直版Cabas和Folco中型手袋，形態優美的Couffin肩孭袋均換上甜美新裝，品牌更找來吳千語、文詠珊及Blackpink的Lisa為系列加持，內地代表則是曾參與韓國女團後轉為獨立發展的歌手王霏霏。

珍珠孭帶 少女味濃

Miu Miu則捨明星而取極具高冷氣質的內地模特兒Cici項偞婧演繹品牌的七夕系列，果敢無畏的Miu Miu girl穿搭風格充滿個性，品牌標誌的Matelassé褶紋換上粉紅色，加上少女味濃的珍珠孭帶，令系列焦點再次落在包袋之上。Versace同樣找來項偞婧，伙拍男模特兒黃仕鑫拍攝七夕系列宣傳照。女裝部分囊括連衣裙、短裙、上衣和粉紅色系的La Medusa手袋，男裝則有風褸、牛仔服及Trigreca運動鞋等產品，系列亮點落入典雅的Barocco圖案上，貫徹品牌風格。

手袋換上心形版cannage藤格紋

壓軸的是Dior的Dioramour系列，D-Chess格紋印花及D-Royaume d’Amour圖案遍佈心心圖案，點綴Dior Addict運動鞋和Dior Book Tote手提袋。Lady Dior、Dior Caro手袋及多款小型皮革配飾更換上特為別注系列設計的全新心形版cannage藤格紋。除各種衣飾外，系列還包括Dior Maison家品如餐盤、瓷杯和蠟燭，全部透射點點暖心的愛意。

讀者可能對以上部分內地明星不甚熟悉，但精緻又別注的時尚單品卻是愛美之士的共通語言。

●查詢：Celine 2525 1281 Dior 2524 8277 Fendi 2524 1339 Miu Miu 2523 7833 Valentino 2530 2621（置地廣場店） Versace 2561 5018 （中環店）

文：溫兆明

協力：康詠然

模特兒：Stacy S. （Quest Artists & Models）

化妝及髮型：Chris Lam

場地提供：香港朗廷酒店

統籌：溫兆明

編輯：陳淑安

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電郵:lifestyle@mingpao.com

These 2021 Shoe Trends Are Here to Stay — For Now

With summer rounding out its final weeks, certain shoe styles seen on celebrities and fashion influencers alike of late, prove each may be a closet staple for years to come.

From designer dad sandals to the everyday retro sneakers, these shoes provide practicality without sacrificing chic. Models like Bella Hadid and Kendall Jenner have shown styles like loafers or simple cowboy boots are ideal for a seamless transition from day to night, and can even be worn into the colder months.

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Here, WWD takes a look at all the 2021 shoe trends that are here to stay.

Dad Sandals

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Since Chanel released its version of “dad sandals” in 2019, fashion lovers everywhere have taken to the style and turned it into one of Instagram’s most popular pieces of footwear. Despite its release date, the dad sandal didn’t reach its peak popularity until spring 2020, when most of the world was trapped in pandemic-induced lockdowns.

Owed to their popularity, the Chanel dad sandals have now been released in numerous colors and continue to be a go-to shoe. Models like Elsa Hosk and Rosie Huntington-Whiteley, and fashion bloggers like Camille Charrière and Chiara Ferragni have been seen sporting the now-iconic style.

Chunky Loafers

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Though loafers have been popular for quite some time now thanks to fashion houses like Gucci, many have been opting for ones with chunkier soles in the last year. One of the brands that has helped the popularity of the chunky loafers is Prada. The style is sleek and simple and made from patent leather topped off with Prada’s logo.

Prada’s chunky loafers have been seen on the likes of Bella Hadid, Kendall Jenner, Hailey Bieber and Frankies Bikinis founder Francesca Aiello.

While Gucci brought back the practicality of an everyday loafer, it also created its own chunky version, with its signature horsebit detailing.

Story continues

Cowboy Boots

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Another style continuing to have a hot streak is cowboy boots, which proves boots don’t have to be for cold weather alone. Though cowboy boots have been around for ages, contemporary revamps, such as Isabel Marant’s crystal-embellished ones or Golden Goose’s signature star-spangled styles, have allowed for versatility in an everyday look, especially during the hotter months.

Dua Lipa and Kendall Jenner have been seen rocking Western style moments on their Instagram pages.

Kitten Heels

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The days of sky-high heels are gone, and dainty kitten heels may be here over the long haul. As more choose comfort when it comes to footwear, the style made popular in the ‘60s by Audrey Hepburn and again in the ‘90s by Princess Diana and television characters like Carrie Bradshaw in “Sex and the City,” shorter heels are seeing their second wind.

One of the most popular styles that fueled the resurgence of kitten heels is Dior’s J’Adior Slingback Pump, first introduced in the label’s spring 2017 show in Paris.

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Fashion influencers like Aimee Song and models like Kaia Gerber and Gigi Hadid often opt for a pair of simple kitten heels for their everyday looks. By Far is a shoe and accessories brand that has made kitten heels worn by Laura Harrier and influencer Matilda Djerf.

Retro Sneakers

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Whether it’s a pair of Nike Air Force 1s, Air Jordans or colorful “dad sneakers,” retro sneakers have taken the ordinary everyday shoe to another level of edge.

Though white sneakers are still a staple in every closet, it doesn’t hurt to add a little more color and detailing to make your kicks the centerpiece of your entire look. Bella Hadid, for one, paired her white and red Aimé Leon Dore x New Balance 550 sneakers with a simple bikini and coverup.

READ MORE HERE:

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