BTS dan Idol K-Pop Lain yang Jadi Ambassador Fashion Brand Mewah

BTS dan Idol K-Pop Lain yang Jadi Ambassador Fashion Brand Mewah

Namanya makin mendunia

Sudah jadi rahasia umum jika idol K-Pop memberikan pengaruh besar terhadap industri hiburan dunia. Nggak hanya tampil maksimal di atas panggung, idol K-Pop juga menjadi role model untuk gaya berpakaian sehari-hari. Hal tersebut jadi salah satu alasan deretan fashion brand mewah merilik mereka untuk menjadi ambassador. Selain BTS yang kini menjadi House Ambassador Louis Vuitton, terdapat idol K-Pop lainnya yang juga menjadi duta fashion brand mewah. Selengkapnya simak di bawah ini.

1. Dapat julukan “Human Chanel”, Jennie BLACKPINK masih setia menjadi ambassador Chanel hingga menggunakan untuk OOTD sehari-hari. instagram.com/jennierubyjane

2. Lisa BlACKPINK dipercaya menjadi ambassador Celine sejak 2019. Sampai saat ini Lisa BLACKPINK sering mengandalkan Celine untuk bergaya keren a la street style. instagram.com/lalalalisa_m

3. Jisoo menjadi ambassador untuk fashion branded dunia, Dior. Salah satu member BLACKPINK ini mewakili Lady Dior dan D’Lite Bag pada koleksi Dior’s Cruise 2021-2021. instagram.com/sooyaaa__

4. Rosé BLACKPINK baru saja dinobatkan sebagai ambassador terbaru untuk brand perhiasan mewah, Tifanny & Co. instagram.com/roses_are_rosie

5. Kai EXO menjadi ambassador untuk Gucci sejak tahun 2019 silam. Gaya kerennya dengan pakaian serba Gucci berhasil mencuri perhatian dunia. gucci.com

These Korean celebrities are brand ambassadors of luxury fashion labels

Gone were the days where only Hollywood celebrities and supermodels were appointed as brand ambassadors of global fashion houses. With the rise in Korean inclusivity and the power of the Korean wave, more Korean celebrities have taken up those appointments as ambassadors, either for Korea or the global market.

Ahead, we’ve rounded up a list of Korean celebrities who have fronted luxury fashion brands.

BTS

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Otherwise known as one of the most renowned and influential groups in the world, BTS is making their mark in the world of fashion with their latest appointment as House ambassadors for luxury House, Louis Vuitton.

In response to the latest news, Louis Vuitton’s Men’s Artistic Director, Virgil Abloh said “I am delighted BTS are joining Louis Vuitton today. I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on”.

Louis Vuitton also shared on Instagram several images of BTS wearing clothes from the brand. The band also wore Louis Vuitton outfits to the Grammy Awards earlier this year, where their hit single Dynamite was up for a nomination.

Blackpink’s Rosé

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The singer‘s appointment as the ambassador for Saint Laurent was announced in June 2020. The announcement comes after a series of images and videos posted on Saint Laurent’s Instagram page.

However, more recently, after her stunning solo debut, Rosé was also appointed as Tiffany and Co.‘s latest global ambassador. Here, the star is said to front the 2021

Blackpink’s Jisoo

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Another Blackpink member that’s in your area? Yes, we’re talking about Jisoo. Having worked closely with Dior over the past few years, the star recently teamed up with the luxury house showcasing their latest Dior Cruise 2021 collection. She’s graceful, elegant and classy — she’s truly the embodiment of Dior.

Song Hye-kyo

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The Korean actress, known for her roles in Korean dramas such as Descendants of the Sun and Autumn in my Heart, was chosen as the brand ambassador for Chaumet not only in Korea, but Asia Pacific, in December 2018. And we reckon her elegance makes her a perfect fit for the brand!

More recently (in February 2021), Song was also appointedas the brand ambassador for Fendi in Korea, presumably thanks to her timeless appeal. She’s soft, strong and elegant all at once.

Blackpink’s Lisa

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Tthe Thai-born K-pop singer/rapper is not only the brand ambassador for Bvlgari, but was recently announced as the Global Ambassador for Celine! Speaking of which, just take a minute or two to admire the Celine bags Lisa has been spotted with.

EXO’s Chanyeol

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The EXO star, who was in Singapore for Prada’s Spring/Summer 2019 Party, is now the ambassador for the brand. He stars in a special film, where he and Irene interpret Prada’s surreal glamour through their own identities.

ALSO READ: Korean celebrities and their favourite designer bags

Red Velvet’s Irene

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Alongside Chanyeol, Irene was also announced as a brand ambassador for Prada. Since her Instagram posts in April 2020, rumours have been rife that she would be working with the fashion house after she tagged them in the posts wearing their bags, which she doesn’t usually do for brands.

EXO’s Kai

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It’s not every day that Gucci chooses a Korean ambassador. Their first happens to be Kai, who is known for his slim stature and modelesque height. The singer started attending Gucci shows is 2018 before being appointed as an ambassador in 2019 through an eyewear campaign.

Ji Chang-wook

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In January this year, the actor was appointed as the global model for Calvin Klein, making him the first Korean actor to be given that appointment. According the reports, he was chosen as they found him a perfect fit with their young and modern image.

Jun Ji-hyun

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It obviously takes a queen like Jun Ji-hyun (also known as Gianna Jun) to front a brand like Alexander McQueen. The actress was appointed as the brand’s first Korean ambassador in June 2020.

G-Dragon

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Let’s be real, G-Dragon was one of the first K-pop celebrities anyone has associated with Chanel. The Big Bang leader was appointed as their brand ambassador in 2017, having attended their fashion shows for years prior. And if there’s anything that sets him apart from other ambassadors, it’s that he injects his personal style into any piece he wears.

Blackpink’s Jennie

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The 24-year-old was first appointed as the brand ambassador for Chanel Beauty in 2018 before she started fronting the fashion house. She fits the brand’s style so much that she is affectionately known as “Human Chanel” among fans.

Jung Woo-sung

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In December, Longines announced that the actor would be joining other A-list celebrities to be their brand ambassador. Woo-sung was appointed as one of the “Ambassadors of Elegance” and if you’ve seen him in any interviews, you’ll immediately understand why the title is so befitting for him.

Yoo Ah-in

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He was the first Korean actor to be appointed as the brand ambassador for Cartier in Korea, and has also been appointed as Burberry‘s brand ambassador. The actor boasts a unique style that is quirky yet polished, so it’s no surprise that brands would want to be associated with him.

ALSO READ: Korean fashion brands made famous by K-stars like Son Ye-jin & Park Min-young

Bae Doona

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Not every can be a designer’s muse, but the Korean actress is one of the lucky ones to be Louis Vuitton‘s Nicolas Ghesquière’s muse in 2016. Since then, she has been the brand ambassador and is a front row fixture in the brand’s runway shows. She even walked the runway for the 2018 Cruise collection in Japan.

Nam Joo-hyuk

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The actor has been chosen as the face of Dior Men not only in Korea, but in Asia, in 2019. And honestly, with his modelling roots, we’re not surprised that brand had set their eyes on him!

Lee Byung-hun

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In 2018, the actor was appointed as the brand ambassador for Swiss watch brand, Jaeger-LeCoultre. The top actor, who has even acted in Hollywood films, is known for his poise, so the appointment was definitely not out of left field.

Park Seo-joon

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The Itaewon Class actor was chosen as the brand ambassador of Montblanc Korea in 2018. His appointment came after his rise in popularity after appearing in dramas such as Hwarang and variety show Youn’s Kitchen 2. He was seen sporting the Star Legacy Full Calendar in Itaewon Class.

This article was first published in Her World Online, Female.

How Chanel’s Pre-Oscar Party Became Awards Season’s Most Glamorous Affair

For nearly as long as there have been Academy Awards—that’s dating back to 1929—there have been Oscars parties. Most take place in apartments or homes, with themed snacks, yelling-at-the-screen commentary, and Champagne (home shoppers take note: the event’s official bubbly is Piper-Heidsieck), but some are nearly as exclusive as the awards banquet itself.

Every year since 2009, Chanel has held its annual Pre-Oscar Awards Dinner in partnership with the international bon vivant Charles Finch, an invitation-only event that draws Hollywood’s brightest stars the evening before its biggest night. For its first decade, the event was held at the now-closed Beverly Hills haunt Madeo, and in 2019 it moved to the Polo Lounge at the Beverly Hills Hotel.

To hear Finch, who also throws an annual night-before-the-BAFTAs event with Chanel, explain it, his Oscar party tradition started more than 30 years ago. “It was many decades ago when I was a young writer and director in Hollywood, and a friend of mine had gone to work with Michael Chow and connected us,” he says. “I rather took a shine to Mr. Chow and Michael and we made a deal: I would help develop material with him and in exchange, I could eat at Mr. Chow for free. It was probably the best deal I made in my life.”

What began as lunches solo or with a friend and over time developed into dinners and, eventually, a gathering on the Friday night of Oscar weekend. “Word got out that I was doing this party, and all of a sudden I had a bunch of movie stars—even Billy Wilder was there,” Finch recalls. “This whole crowd turned up and that was the beginning.”

Over the years, Finch continued to host his parties. “It was always in my mind,” he says, “to have what I call a crash of a party, full of people from all different groups and disciplines." During a stint as an agent at the William Morris Agency, he was sent to London, where he threw what would become his annual pre-BAFTA bash and soon enough Chanel—to which he was connected through Karl Lagerfeld, who designed costumes for the Finch-directed film Where Sleeping Dogs Lie—became his partner. Then, he explains, “when I thought I should throw parties in California again, Chanel came along.”

The annual event is one of awards season’s most exclusive invitations. Each year, attendance is capped at around 150 guests and notable attendees have included Margot Robbie, Leonardo DiCaprio, Penelope Cruz, Mick Jagger, Elon Musk, Tracee Ellis Ross, Jeff Bezos, Pharrell Williams, Frances McDormand, Tessa Thompson, Yara Shahidi, and Rupert Murdoch among others. Traditionally, guests enter the party to the music of a live mariachi band and enjoy a night of Martinis and revelry. This year, however, is going to be just a bit different.

Instead of hosting an in-person or virtual event, Chanel is instead hand delivering a box to its curated guest list so housebound partygoers can toast the intersection of fashion and film at home with the spirit of the annual event. The box will include the makings for the evening’s signature cocktail (a “swimming martini” with an olive suspended to never touch the liquor and a lemon rind plunked into the center of the drink), the ingredients necessary to create ice-cream sundaes (a traditional crowd favorite at the end of the night), and a projector and list of 50 suggested films for guests to enjoy. Additionally, the fashion house has made a donation to The Actors Fund to support its ongoing work for the entertainment industry.

It’s all part of Chanel’s ongoing commitment to film. As Finch well knows, the late Lagerfeld was a film buff and occasional costume designer, and his successor Virginie Viard has done work on-screen as well. The brand’s founder, Gabrielle Chanel, started a long tradition of working with actors and lending clothes and accessories to film shoots, and the house is still active today in funding film programs and festivals and experimenting with its own filmmaking.

This year, according to Finch, the best thing any true cinephile can do is hold out hope—whether they’re invited to his party or not. “Kristin Scott Thomas recently said to me how much she misses the party because there’s a wonderful irreverence to it,” he says. “After this pandemic, people need these things that are about human contact and ideas and the moments when you’re not at work. Unfortunately, this year we don’t get to gather, but we don’t want people to forget that this is a chance to celebrate great film. I hope people will be reminded that we’ll be back; the world has changed around us, but we’re still here and we’ll go back to living life as fully as we can.”

Click through to view a history of the Chanel Pre-Oscar Awards Dinner in photos.