STYLE Edit: De Beers’ ‘I do’ campaign celebrates love and commitment this holiday season as the brand introduces new Enchanted Lotus and Talisman pieces, as well as its Snow Dance line

STYLE Edit: De Beers’ ‘I do’ campaign celebrates love and commitment this holiday season as the brand introduces new Enchanted Lotus and Talisman pieces, as well as its Snow Dance line

Gifts That Span the Globe — Deutsch Knows That Worldly Jewels Make the Most Unforgettable Presents

It’s true, there’s no place like home for the holidays, but you can still indulge your loved ones’ wanderlust and impeccable sense of style with the world’s brightest gems from Deutsch Fine Jewelry. With Deutsch, you can truly span the globe his holiday season with jewelry inspired by Manhattan, Morocco and all the glittering points in between.

These are gifts they will always remember.

Manhattan Luxe

In a New York state of mind?

The savvy experts at Deutsch have curated a collection of Kwiat necklaces, earrings, rings and bracelets that reflect New York’s culture and sophistication. Family owned and designed since 1907, Kwiat amplifies the diamond jewelry experience and continues the legacy of heirloom quality pieces.

Kwiat Striking Diamond Pendant with Blue Sapphire Halo Set in 18k White Gold.

The array of intricately crafted jewelry is an ode to the diamond in all its brilliance. This is evident in light and airy settings and flexible and fluid connections, allowing each piece of jewelry to float comfortably against the skin. The Manhattan Luxe collection of holiday gifting is a stunning mix of diamonds, partnered with sapphires, emeralds and yellow gold.

French Flair

Elevated elegance and sophisticated classicism have long been the foundation for French style, so it makes perfect sense that jewelry inspired by the City of Lights would mirror that same aesthetic. Those on your gifting list will find drama and art in a show-stopping five row diamond necklace by Norman Silverman or modern emerald cut diamond hoops set in 18k rose gold.

Norman Silverman Show-Stopping Five-Row Diamond Necklace.

Deutsch’s own designers add their own je ne sais quoi to the holiday offerings with contemporary stacking bracelets and rings in yellow, white and rose gold.

Marvelously Moroccan

Embrace the exotic and revel in the mastery of Berber, Arabian and European influences with Deutsch’s Marvelously Moroccan holiday collection. These are pieces that make a glamorous impact. They are as individual as the one who wears them. Spice up her ring collection with Rahaminov’s rose gold black pear shape diamond flower ring or go with a beyond exquisite emerald and diamond eternity ring by Picchiotti.

Picchiotti’s pieces could make anyone swoon.

There are no bad choices here — only gifts that will truly wow. Think bold colors and bolder designs that capture the essence of Marrakesh’s ancient streets and hidden wonders.

Brazilian Bling

Imagine the Brazilian landscape perfectly encapsulated in the beauty of a rose-cut aquamarine necklace or an explosion of color in a sapphire stretch eternity ring. Deutsch’s Brazilian Bling collection is an ode to vibrancy and detail. From Armenta’s “Old World” yellow gold and blackened silver wide band studded with champagne diamonds to John Apel sapphire and diamond flower earrings, each piece is a party just waiting to happen.

Belgium’s Best

Belgium is at the heart of the Hulchi Belluni jewelry collection, but the design details? Those are moored in China. Each piece follows the rules of Feng Shui, centered around positive energy, bringing harmony and balance to the designs. Consider this an invitation to go global with the influences of Dutch, French and German cultures found in each piece created by the Antwerp-based jewelry house, complete with Belluni’s signature recurring link design in yellow, white and rose gold.

Hulchi Belluni Sparkling Double Open Circle Pavé Diamond Necklace in Yellow and White Gold.

Sparkling Switzerland

Switzerland always delivers one breathtaking moment after another, and the same is true of the sparkles Deutsch Fine Jewelry hand picked for the holidays. Jye’s delicate yellow and white gold pavé diamond butterfly dangle earrings are a joy to give and wear, while the Norman Silverman 11 carat emerald cut diamond ring is an icy beauty sure to guarantee chills of excitement.

Italian Elegance

Give the gift of romance and history, straight from the Tuscan hills and Rome’s ancient roads. Deutsh’s Italian Elegance collection showcases Buccellati’s statement diamond ring and Armenta’s “New World” Mandorla Crivelli earrings, creating a special moment every time they are worn. Add a touch of classic elegance with Mikimoto’s Akoya cultured pearl-laden jewelry for a gift they will love for seasons to come.

Buccellati Statement Diamond Eternelle Marci Band.

The Heart of England

Hop across the pond and revel in old-world charm and modern cosmopolitan culture with Deutsch’s Heart of England collection. These are gifts with cheeky charm, expert mechanics and a nod to genteel living.

Stuff those stockings with Deakin & Francis cufflinks that are sure to be playful conversation starters. Never leave a watch unwound with Wolf Designs green British racing double watch winder for the perfect time, every time.

Deakin & Francis Adventurous Yellow and White Gold Fishing Reel and Rod Cufflinks.

Passport To More

Deutsch Fine Jewelry is the ultimate destination for the very best in jewelry and accessories from the world’s finest jewelry brands. They are true experts on everything from diamond knowledge to jewelry trends such as necklace layering, the resurgence of yellow gold and the history behind the labels. The Deutsch blog is a treasure trove of information and know-how from one of Houston’s most legendary jewelry families.

Now, you can give the truly special people on your list the gift of exquisite jewelry, inspired by some of the world’s most memorable destinations. This season finding an escape to the extraordinary is just around the corner at Deutsch Fine Jewelry.

To learn even more about Deutsch and everything it has to offer, explore its full website.

Jewelry chains discover a new generation of shoppers as a pandemic wedding boom gets underway

In this article BRLT

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31-year-old Marc Hostovsky ended up purchasing his fiancee’s engagement ring online, after he was bombarded with targeted social media ads. Source: Marc Hostovsky

Before he proposed to his now-fiancee last fall, Marc Hostovsky spent weeks scouring the internet for information around the “4 Cs” of diamonds — cut, clarity, color and carat — and grading certifications. The 31-year-old had never made such a significant purchase in his life, he said. He wanted the engagement ring to be extra special, of course. And he went to extra lengths, including reaching out directly to the owner of the e-commerce jewelry marketplace Rare Carat, before he committed to purchasing the final product online. “The ring was by far the most expensive thing I’ve ever bought. It was nerve-racking,” said Hostovsky, an entrepreneur based in the New York City area. “I feel like I’m a jewelry-buying expert now.” Younger consumers, like Hostovsky, are playing a growing role in helping to propel the jewelry category. That’s in part because many are either thinking about or preparing to get married. According to a forecast by The Wedding Report, next year is expected to bring about 2.5 million nuptials, which would mark a four-decade high. Couples will be splurging not only on engagement rings but also on wedding bands and other accessories for the big day. Meanwhile, other buyers are looking for ways to show appreciation toward a loved one during the pandemic, and jewelry is a great way to do that. “People really like giving lasting gifts that emphasize love and commitment, and especially during times of challenges, which I think everyone can certainly relate to [right now],” said Beth Gerstein, CEO of jeweler Brilliant Earth. Last holiday season, from Oct. 11 to Dec. 24, sales in the jewelry category fell about 4.3%, according to data from Mastercard SpendingPulse. Albeit a decline, it was a notably better showing than sales at apparel retailers and department store chains, SpendingPulse said. This holiday, however, jewelers are expecting a much stronger finish to the year. During the week of Thanksgiving, which includes Black Friday but not Cyber Monday, jewelry sales are forecast to grow a whopping 39.7% from year-ago levels, SpendingPulse said. Total retail sales, excluding autos and gas, are predicted to rise about 10% over that time frame.

According to Marie Driscoll, managing director of luxury and fashion at Coresight Research, some consumers were able to accumulate money during the pandemic since they weren’t spending on travel and other experiences last year. She explained that these consumers put the extra dollars into their bank accounts and were able to save up for aspirational purchases. “If people still had a job and were working from home … developing this Zoom lifestyle, luxury became a way of celebrating life,” she said. “And one of the best feel-good purchases in luxury is jewelry because there are often stories behind [it].” Younger consumers also claim to care more about sustainability than their elders, Driscoll said, and they are fueling the growth of lab-grown diamonds. More jewelry companies are adding eco-friendly options with this in mind and it is helping to grow the category, she said. A lab-grown diamond is manufactured rather than being mined from the ground. It uses technology that replicates the natural diamond growing process but deals less of a blow to the environment. The stones are also less expensive and offer a guarantee that it isn’t a so-called blood diamond, which comes from a conflict zone. “They have avatars, they live in a virtual world, they’re living in the metaverse,” Driscoll said of millennials, a demographic that encompasses ages 25 to 40. “A lab-grown diamond is not as off-putting to someone who’s under 30 as it is to someone over 30. And then there’s no problem in terms of the ethics of the diamond.” De Beers, once an outspoken critic of synthetic diamonds, in 2018 launched its own lab-grown diamond brand called Lightbox. And Pandora, the jeweler best known for its silver charm bracelets, said earlier this year that it would stop selling mined diamonds and focus on more affordable, sustainable and lab-grown gems. Meanwhile Tiffany, which is now owned by European luxury conglomerate LVMH, began disclosing last year the country of origin of its diamonds of more than 0.18 carat. The high-end jewelry chain has employed a number of other tactics to reach younger consumers, too. In April, it began selling its first-ever men’s engagement ring, tapping into the rise of same-sex marriages. And it has enlisted celebrities such as Jay Z and Beyonce to star in its ad campaigns. “If you don’t capture the millennial customer, you put your business model at extreme risk for the future,” said Oliver Chen, a retail analyst at Cowen & Co.

Social media at the core

Brilliant Earth, a jewelry chain founded in San Francisco in 2005, said about 87% of its active consumer base is either millennial or Gen Z, which includes ages 9 to 24. According to Gerstein, many of Brilliant Earth’s customers are finding the brand through social platforms such as Instagram. The company relies primarily on its website to sell engagement rings alongside a wide assortment of lab-grown gems. It has only about a dozen showrooms where people can try on its products in person. “Social media has been core to us from the beginning,” she said. “It’s just the younger consumer mindset.”

Brilliant Earth said its Zodiac-inspired collection of jewelry has been popular with younger consumers and will be a top seller this holiday season. Source: Brilliant Earth