Serena Williams jewellery line set to launch globally following US deal

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Tennis superstar Serena Williams is launching her eponymous fine jewellery collection, Serena Williams Jewelry in Zales in the US.

The Signet-owned diamond jeweller will become the sole retailer of Serena Williams Jewelry in the US from August 24.

The collection includes more than 60 sparkling rings, necklaces, earrings, and bracelets set in 10K gold and sterling silver accented with brilliant, natural diamonds. Prices range from 99 to 9,999 US dollars depending on the metal and carat weight.

Commenting on the deal, Williams said in a statement: “I’m so excited to expand the success of Serena Williams Jewelry in collaboration with Zales. I’ve had a long relationship with Zales as a customer and have always admired their style and appreciated their reputation for quality and customer service.

“Introducing my collection to the Zales customer just makes so much sense and really is a dream come true.”

Serena Williams Jewelry signs exclusive US deal with Zales

The Serena Williams Jewelry design focus is on the theme of “It’s Your Turn to Play” which promotes the concepts of passion, self-acceptance, and empowerment through three curations titled ‘Unstoppable,’ ‘Believe, Be Great,’ and ‘Queen of Your Court’.

Williams added: “I love expressing myself through fashion. My diamond jewellery collection is a beautiful celebration of the strong women in my life and around the world. I’m so grateful for the opportunity for my designs to inspire people to love themselves, believe in themselves, and to bring a little sparkle and joy to special moments.”

Jamie Singleton, president of Kay, Zales and Peoples, said: “Each design embodies her striking yet playful style, and we are thrilled to bring Serena’s signature aesthetic to our customers, giving them another avenue to express themselves and connect with the energy that Serena emits.”

KP Sanghvi looking to expand Serena Williams Jewelry globally

Following the US launch, KP Sanghvi, the global licensee for Serena Williams Jewelry stated that it would be vetting new global opportunities for the collection in additional markets.

Gautam Begani, chief operating officer of KP Sanghvi Jewelry, added: “It has been an absolute joy working with Serena and watching her inspire new fine jewellery collections that mirror her bold, yet playful, sense of style.

“We’re so excited about our new retail distribution with one of the largest specialty jewellers in the US. Our major next step is taking Serena’s diamond jewellery designs to a wider audience of her fans globally.”

KP Sanghvi is one of the largest vertically integrated diamond companies in the world.

Meghan Markle wears new Logan Hollowell zodiac necklaces that pay tribute to Archie and Lilibet

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Duchess Meghan’s new zodiac necklaces pay sweet tribute to Archie and Lilibet By Heather Cichowski

Duchess Meghan celebrated her 40th birthday on Aug. 4. In honour of the very special day, the Duchess of Sussex made a new virtual appearance in a video for Archewell featuring Melissa McCarthy. The mom of two looked as chic as ever as she sported two gorgeous zodiac necklaces that paid tribute to her and Prince Harry’s children, Archie and newborn Lilibet.

Meghan wore two versions of Logan Hollowell’s Constellation Necklaces ($1,785). She wore the Gemini version for Lili and the Taurus one for Archie! Lilibet was born on June 4, 2021 at Santa Barbara Cottage Hospital and the couple shared the news a few days later. Archie was born on May 6, 2019 in England.

Each one comes with an 18-inch chain. The necklaces are available in white sapphire and diamond as well as rose gold, yellow gold and white gold. They are part of a larger Constellation collection from the brand which also includes rings and earrings.

“The Zodiac necklaces in my collection are made here in Los Angeles with conflict-free diamonds and 100% recycled gold,” Logan Hollowell said in a statement. “Each is designed with the intention that its wearer feels more connected to their true self and reminded that they are on their divine path.”

PHOTOS: Happy birthday, Duchess Meghan! See her 40 greatest fashion moments in honour of her 40th birthday

The sentimental necklaces were on full display because the duchess wore her raven mane swept back into a bun. She was outfitted in a cream knitted dress and had a coordinating topper draped over her shoulders for warmth. She rounded out the look with what seems to be her copper Manolo Blahnik pumps.

It appears the video was shot in the Duke and Duchess of Sussex’s Montecito home because the desk is filled with personal photos. It was part of Archewell’s new 40x40 initiative which is a global project to encourage people around the world to commit to giving 40 minutes of their time to support women going back to work. Furthermore, the couple’s beagle, Guy, appears on a dog bed sound asleep next to her!

The now-40-year-old asked 40 people in her life to donate 40 minutes to help mentor women reentering the workforce.

MORE: Duchess Meghan makes her first appearance since welcoming baby Lilibet to encourage fans to get involved in special initiative

“With my 40th lap around the sun in mind, it made me wonder: what would happen if we all committed 40 minutes to helping someone else or to mentoring someone in need?” the Duchess of Sussex said in a post on the Archewell website about the concept. “And then what would happen if we asked our friends to do the same?”

Meghan has previously worn a Suetables zodiac necklace with Archie and Prince Harry’s star signs.

Duchess Kate is also a fan of jewelry that pays tribute to her and Prince William’s children, Prince George, Princess Charlotte and Prince Louis. The Duchess of Cambridge recently sported Daniella Draper’s Gold Fixed Alphabet Necklace ($875) during her and William’s tour of Scotland.

If you love zodiac jewelry, like Meghan and Kate, and are after similar constellation necklaces, there are a variety of options whether you want to get one in tribute to yourself, a partner, pet or little one.

Peoples Jewellers has a range of gold, silver, rose gold, diamond and cubic zirconia zodiac constellation necklaces. The 0.04 CT. T.W. Diamond Scorpio Constellation Bezel-Set Necklace in 10K Gold ($349) is an online exclusive that is just like Meghan’s!

No matter your zodiac sign, Sterling Forever has a necklace for you in silver or gold finishes with its ‘When Stars Align’ Constellation Necklace ($69). The affordable pick features cubic zirconia stones and a 16-inch chain with two-inch extender.

For those who love customized pieces, Etsy’s Potionnumber9 shop has the Constellation Necklace (from $43) featuring cubic zirconia. The local shop allows buyers to select from any star sign as well as multiple chain options beginning with a choker at 14 inches up to 26 inches.

Signet Launches Signet Love Inspires Foundation

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AKRON, Ohio, Aug. 18, 2021 /PRNewswire/ – Signet Jewelers (NYSE: SIG), the world’s largest retailer of diamond jewelry announced today it has established its Signet Love Inspires Foundation. The new Foundation, through its approved grants, supports 501(c)3 non-profit charitable organizations in the United States that support underserved women and children, and social change advocacy. These Foundation-supported causes are directly aligned with Signet’s mission to enable all people to Celebrate Life and Express Love, and its Purpose – Inspiring Love.

The Foundation also provides matching gifts for Signet U.S. team members who make personal contributions to non-profit organizations meeting established criteria, and builds on Signet’s efforts to champion its community impact programs, as outlined in its Corporate Citizenship and Sustainability Report and support it in achieving its 2030 Corporate Sustainability Goals. The Signet Love Inspires Foundation already has provided grants in 2021 to non-profit organizations such as the Equal Justice Initiative, The Trevor Project and Jewelers for Children.

“Our Purpose is Inspiring Love. It’s based on a fundamental belief we hold dear: the more love there is in the world, the better the world is for all of us,” said Signet Jewelers CEO Virginia C. Drosos. “We formally established governance for the Signet Love Inspires Foundation with a Board of Directors, Officers and Grant Committee, along with a robust work plan. Our established governance structure enables us to measure impact at every level and communicate progress and results regularly in line with our Environmental, Social and Governance-related Three Loves: Love for All People, Love for Our Team, and Love for Our Planet and Products.”

Today, Signet’s charitable giving and community impact is provided through three distinct avenues:

Grants awarded through our Signet Love Inspires Foundation, which also provides matching gifts to qualified non-profit organizations our team members personally support

Signet’s Team Member Relief Fund, which provides financial grants to eligible team members in countries where we operate who have encountered a financial hardship for reasons beyond their control

Cause Marketing Programs, such as Signet’s 22-year partnership with St. Jude Children’s Research Hospital in the U.S., which has raised $81 million to date

To learn more about the Signet Love Inspires Foundation including eligibility criteria, how to apply for a grant, and contact information please visit Signet Love Inspires Foundation.

About Signet Jewelers

Signet Jewelers Limited is the world’s largest retailer of diamond jewelry. As a purpose-driven and sustainability-focused company, Signet is a participant in the United Nations Global Compact and adheres to its principles-based approach to responsible business. Signet is a Great Place to Work –Certified™ company and has been named to the Bloomberg Gender-Equality Index for three consecutive years. Signet operates approximately 2,800 stores primarily under the name brands of Kay Jewelers, Zales, Jared, H. Samuel, Ernest Jones, Peoples, Piercing Pagoda, and JamesAllen.com and the jewelry subscription service, Rocksbox. Further information on Signet is available at www.signetjewelers.com. See also www.kay.com, www.zales.com, www.jared.com, www.hsamuel.co.uk, www.ernestjones.co.uk, www.peoplesjewellers.com, www.pagoda.com, www.rocksbox.com and www.jamesallen.com.

About the Signet Love Inspires Foundation

The Signet Love Inspires Foundation was established in 2021 as a 501(c)3 non-profit organization with the aim of providing grants to 501(c)3 non-profit organizations supporting underserved women and children, and social change advocacy. Additionally, the Foundation provides matching gifts to qualified 501(c)3 non-profit organizations our team members personally support. Contact: [email protected]

Press Contacts

Colleen Rooney

Chief Communications & ESG Officer

[email protected]

David Bouffard

VP Corporate Affairs

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SOURCE Signet Jewelers Ltd.

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