Tiffany & Co.把經典Tiffany 藍變黃色！為一顆鑽石破天荒換品牌色背後故事解密
揉揉眼睛，你沒看錯 Tiffany & Co. 竟然把品牌最經典的Tiffany 藍換成了黃色！！早在4月1日那天，品牌就在IG上無預警發出預告Po 文表示 「Yellow is new blue 鮮黃是新的Tiffany 藍」引起粉絲掀起熱烈討論，原本當時以為是愚人節開的創意玩笑，畢竟說到Tiffany & Co. 大家一定會想到最經典的Tiffany 藍啊！不過這次竟然是來真的Tiffany & Co. 真的就在美國加州的比佛利山莊開了一間期間限定小黃快閃店，不只裝潢，連包裝都換成小黃盒，還舉行VIP活動。
不過為什麼這麼多顏色中，要選黃色呢？其實資深的珠寶迷或Tiffany 一定超懂這個幽默！因為黃色對品牌來說也有很重要的歷史意義，那就是來自那顆全世界最有名的鑽石項鍊之一的傳奇黃鑽！這次ELLE就要帶你一探在美國的Tiffany黃色快閃店，還有傳奇黃鑽背後的故事。
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Could Tiffany & Co. win over Gen Z by trading robin’s egg blue for yellow? LVMH’s jewellery brand takes on Cartier in China
Tiffany & Co.’s yellow pop-up in Beverly Hills, a sign that the April Fool’s switch to yellow from the brand’s classic robin’s egg blue was more than just a joke. Photo: Tiffany & Co.