Armani Privé Spring 2021

Cinematically inspired since making costumes for the cult film “American Gigolo” in 1980, Giorgio Armani has taken naturally to the new COVID-19 reality of filmed runway presentations. Not that he doesn’t yearn for a return to in-person fashion showmanship, but bringing his latest couture collection to film was a chance to think differently about location (he brought viewers into his famed fresco-filled, 17th-century Palazzo Orsini headquarters); model casting and beauty (a natural look nodding to the sober times, and jaunty hats kept to a minimum), and editing (shorter, so it didn’t become too boring, said the designer, who has been studying other filmed presentations for research).

Giorgio Armani: 'Throwaway fashion is the worst imaginable concept'

The Giorgio Armani Privé show at Paris Haute Couture fashion week in January is usually a big Oscar-watch moment. The starlets on the front row (or their stylist representatives, who have now become big names in their own right) often indicate who might choose the label for the most high-stakes red carpet of the year and amidst the dozens of looks shown, a handful will next be seen on the likes of Nicole Kidman or Cate Blanchett parading in front of the flashbulbs at the Dolby Theatre.

LVMH's plans for Tiffany: more gold, more diamonds

French luxury group LVMH has big plans for jewellery chain Tiffany, which it recently acquired for some 13 billion euros after a fierce takeover battle. The ambitions: more gold, more gemstones and generally a more upscale image.