Armani Privé Spring 2021
Cinematically inspired since making costumes for the cult film “American Gigolo” in 1980, Giorgio Armani has taken naturally to the new COVID-19 reality of filmed runway presentations. Not that he doesn’t yearn for a return to in-person fashion showmanship, but bringing his latest couture collection to film was a chance to think differently about location (he brought viewers into his famed fresco-filled, 17th-century Palazzo Orsini headquarters); model casting and beauty (a natural look nodding to the sober times, and jaunty hats kept to a minimum), and editing (shorter, so it didn’t become too boring, said the designer, who has been studying other filmed presentations for research).