Prestige precision: L’Oréal Perso lipstick device debuts under YSL

L’Oréal unveiled the launch of ‘Yves Saint Laurent Rouge Sur Mesure by Perso’ at last week’s Consumer Technology Association (CEW) 2021 tradeshow – held virtually due to COVID-19. Launched as a limited pre-sale item and priced at €243 ($299), consumers were required to register to receive the YSL Perso device in Spring 2021.